This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Cambodia. You can find more of these Asia reports at http://wearesocial.sg
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Cambodia. You can find more of these Asia reports at http://wearesocial.sg
We Are Social’s Guide to Social, Digital and Mobile in Cambodia Dec 2011Presentation Transcript
SOCIAL, DIGITAL AND MOBILE INCAMBODIA we are social DECEMBER 2011
we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
CAMBODIA 13,395,682 20% 80% TOTAL POPULATION URBAN RURAL 329,680 2% INTERNET USERS INTERNET PENETRATION 412,360 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 10,189,746 76 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
MORE THAN HALF OF CAMBODIA’S POPULATION IS BELOW THE AGE OF 20we are social SOURCE: PHNOM PENH DAILY
CAMBODIA IS A MOBILE NATION 76% VS 3% MOBILE PHONE FIXED LINE PHONE PENETRATION PENETRATIONwe are social SOURCE: ITU.INT
THERE ARE 10 OFFICIAL MOBILE NETWORK OPERATORS IN CAMBODIAwe are social SOURCE: ITU.INT
MOBILE PHONES THAT ACCEPT 3 SIM CARDS AT THE SAME TIME ARE COMMON IN CAMBODIAwe are social SOURCE: BBC
THERE ARE 229 INTERNET CAFÉS IN CAMBODIAwe are social SOURCE: ITU.INT
SOCIAL MEDIA USERS OUTNUMBER INTERNET USERS IN CAMBODIA 412,360 VS 329,680 FACEBOOK USERS INTERNET USERS IN CAMBODIA IN CAMBODIAwe are social SOURCE: FACEBOOK REPORTED FIGURES, NOVEMBER 2011, AND INTERNET WORLD STATS, NOVEMBER 2011
FACEBOOK DEMOGRAPHICS IN CAMBODIA 55-64: 65+: 45-54: 1% 1% 35--44: 1% 4% 13-17: 16% 25-34: FEMALE: 27% MALE: 38% 62% 18-24: 49%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
TOP FACEBOOK PAGES IN CAMBODIA # BRAND PAGE LIKES GROWTH 1 K TOP 46,661 10.40% 2 U.S. EMBASSY PHNOM PENH, CAMBODIA 22,962 56.01% 3 SWITCH AD & PRO 225 0.00% 4 HOMETOWN HOTEL 26 0.00%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social
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