We Are Social’s Guide to Social, Digital and Mobile in Cambodia (2nd Edition, Oct 2012)
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We Are Social’s Guide to Social, Digital and Mobile in Cambodia (2nd Edition, Oct 2012)

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This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Cambodia. You can find more reports in the #SDMW series at http://wearesocial.sg. For more ...

This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Cambodia. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.

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  • Great Insight into Mobile Dominance in Cambodia. Look forward to more guides for 2013/2014

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We Are Social’s Guide to Social, Digital and Mobile in Cambodia (2nd Edition, Oct 2012) We Are Social’s Guide to Social, Digital and Mobile in Cambodia (2nd Edition, Oct 2012) Presentation Transcript

  • SOCIAL, DIGITAL AND MOBILE INCAMBODIA OCTOBER 2012 we are social
  • FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASECONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3
  • OCT2012 CAMBODIA 14,953,000 20% 80% TOTAL POPULATION URBAN RURAL 2,466,305 16% INTERNET USERS INTERNET PENETRATION 690,520 5% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 19,642,563 131% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 3URBANISATION: UN (2011); INTERNET: MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: MINISTRY OF POST & TELECOMMUNICATIONS (JUNE 2012)
  • CURRENT POPULATION OF CAMBODIA: 14,953,000 SOURCE: THE US CENSUS BUREAU (OCT 2012) 4
  • ANNUAL GROWTH RATE OFCAMBODIA’S POPULATION: 1.7% SOURCE: THE US CENSUS BUREAU (OCT 2012) 5
  • 64%OF CAMBODIA’S POPULATION IS UNDER THE AGE OF 30 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 6
  • 32%OF CAMBODIA’S POPULATION IS BELOW THE AGE OF 15 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 7
  • (!ONE THIRD OF CAMBODIA’S POPULATION IS STILL A CHILD )! SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 8
  • 80%OF CAMBODIA’S POPULATION LIVES IN RURAL AREAS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 9
  • NUMBER OF INTERNET USERS IN CAMBODIA: 2,466,305 SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 10
  • INTERNET PENETRATION IN CAMBODIA: 16% SOURCES: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) AND THE US CENSUS BUREAU (OCT 2012) 11
  • NEW INTERNET USERSIN CAMBODIA IN 2012:2,136,625 SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 12
  • GROWTH IN INTERNETUSERS IN CAMBODIA IN 2012: 548% SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 13
  • IN 2011, THERE WERE SEVEN NEW INTERNET SERVICEPROVIDERS IN CAMBODIA SOURCE: PEOPLE’S DAILY ONLINE (APR 2012) 14
  • HOWEVER, BARELY 1%OF CAMBODIANS OWN ANINTERNET SUBSCRIPTION SOURCE: CAMBODIA CENTRE FOR HUMAN RIGHTS (JUL 2012) 15
  • NUMBER OF INTERNETCAFÉS IN CAMBODIA: 304 SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 16
  • GROWTH IN WEBCAFÉSIN CAMBODIA IN 2012: 33% SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 17
  • NUMBER OF SOCIAL MEDIA USERS IN CAMBODIA: 690,520 SOURCE: FACEBOOK AD PLANNER (OCT 2012) 18
  • SOCIAL MEDIA PENETRATION IN CAMBODIA: 5% SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) AND FACEBOOK AD PLANNER (OCT 2012) 19
  • GROWTH IN FACEBOOK USERS INCAMBODIA IN THE PAST 6 MONTHS: 41% SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 20
  • ON AVERAGE, MORE THAN 1,100 PEOPLE IN CAMBODIAJOIN FACEBOOK EVERY DAY SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 21
  • (! THAT’S A NEW FACEBOOK USER EVERY 2 MINUTES )! SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 22
  • OCT2012 FACEBOOK IN CAMBODIA 55-64: 45-54: 1% 1% 65+: 35-44: 1% 4% 13-17 15% 25-34 FEMALE 28% 39% MALE 61% 18-24 50% SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012) 23
  • OCT2012 TOP FACEBOOK PAGES IN CAMBODIA # FACEBOOK PAGE ‘LIKES’ 01 LITTLE FASHION 226,963 02 K TOP 65,297 03 SMART MOBILE (CAMBODIA) FAN PAGE 48,657 04 SINGTECH CAMBODIA 44,086 05 VESPA CAMBODIA 16,658 SOURCE: SOCIALBAKERS (SEP 2012) 24
  • 4 TIMESAS MANY CAMBODIAN FACEBOOK USERS HAVE LIKED A BRAND PAGE IN 2012 COMPARED TO LAST YEAR SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 25
  • REGISTERED MEMBERS ON ANGKORONE, ALEXA’S TOP-RANKED GLOBAL KHMER COMMUNITY: 16,000 SOURCE: ALEXA (2012) 26
  • MOBILE SUBSCRIBERS IN CAMBODIA: 19,642,563 SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012) 27
  • ON AVERAGE, EVERYONE IN CAMBODIA HAS 1.3 MOBILE SUBSCRIPTIONSSOURCE: BASED ON DATA FROM THE MINISTRY OF POSTS & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012), AS CITED IN THE PHNOM PENH POST (AUG 2012) 28
  • CAMBODIA IS ‘MOSTLY MOBILE’ VS 131% 4%PENETRATION OF PENETRATION OFMOBILE SERVICES FIXED-LINE SERVICES SOURCE: BASED ON DATA FROM THE MINISTRY OF POSTS & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012), AS CITED IN THE PHNOM PENH POST (AUG 2012) 29
  • CAMBODIA WAS THE FIRST COUNTRYIN THE WORLD WITH MORE MOBILE PHONES THAN FIXED-LINE PHONES SOURCE: CAMBODIA CENTRE FOR HUMAN RIGHTS (JUL 2012) 30
  • GROWTH IN MOBILE SUBSCRIBERSIN CAMBODIA IN THE FIRST HALF OF 2012: 31% SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 31
  • NUMBER OF 3G SUBSCRIBERSIN CAMBODIA IN EARLY 2012: 3,248,000 SOURCE: BUSINESS MONITOR INTERNATIONAL (Q4 2012) 32
  • THAT ACCOUNTS FOR 16.5% OF CAMBODIA’SMOBILE SUBSCRIBERS SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) 33
  • MOBILE ACCOUNTS FOR 23% OF CAMBODIA’S INTERNET ACTIVITY SOURCE: PINGDOM (OCT 2012) 34
  • NUMBER OF MOBILENETWORK OPERATORS IN CAMBODIA: 8 SOURCE: INVEST IN CAMBODIA (Q4 2011) 35
  • 70% OF SMARTPHONES SOLD IN CAMBODIA INQ1 2012 HAD ADVANCED CAMERA FEATURES SOURCE: GFK (ARP 2012) 36
  • (! THAT’S DOUBLE THE SOUTH- EAST ASIAN AVERAGE )! SOURCE: GFK (ARP 2012) 37
  • PRICE OF A BASIC NOKIAHANDSET IN CAMBODIA: US$18 SOURCE: WORLD VISION UK, AS CITED IN FRONT LINE SMS (JUL 2012) 38
  • IT’S NOT UNCOMMON FOR PEOPLE IN CAMBODIA TO OWN 3 MOBILE PHONES SOURCE: WORLD VISION UK, AS CITED IN FRONT LINE SMS (JUL 2012) 39
  • 8776 87629361937 39273093987230292 8723 98787234587623459 7 254427 29203292729283623 34876 34589456098459873 478276282927352412 7623 76236745348627635 76234 62348723476234 90834509234098238 8572 03897458976234958 87560349809823940 762 394857298264359 8736456234587243 68395 86908734509873245 3458763847652347 62345987458973549 98490803499832409 045085698734569872 38920909234098234 98234 34 2 3478676554764389 62349 2347623497238476235473465987340598 73245974560982837 3 9 3495873245213489 6230 97245908762349762 56703495872387230 23409 84508973458762358 8620 23782872379724 97369742698234976 94861 34978623948623947 3498612349876349 78623498623947623 92479874184862763 534 8612409723498612 48763987298123982 43783 0 74783476438748763 8756 0349809823940857297623645234765888 98736456234587243 5 5 09839485729826435 76234 59874589735496839 45609845987345874 45698 72345876384765234 4982 7623495876234 05897234508569873 76438 93892090923409823 34059823478676554 7628450987324576234 78678635473465987 21348 97324597456098283 3850956703495872 38723093495873245 98745897354968395 86 0902 48034998324GET9MORE #SDMW9REPORTS84765WEARESOCIAL.SG234982349 62345 56 87 23458763 AT 23472349587 62340 58972345085698734 67655 47643893892090923 4098 6 35473 46598734059823478 73245 97456098283762349 98732457623478678 87230 93495873245213489 23458 4998324090294 38509567034958723 58972 34508569873456987 4560982837628974 58976234958762340 35473465987340598 2342452134897324597 34509873245762347 86786 4 7354968395869087 70349587238723093 2347623459874589 83240902943850956 73
  • WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • WE ARE SOCIAL SINGAPORE @WEARESOCIALSG +65 9146 5356SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG