We Are Social’s Guide to Social, Digital and Mobile in Bangladesh (2nd Edition, Nov 2012)

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This is the Second Edition (Nov 2012) of We Are Social's exploration of Social, Digital and Mobile in Bangladesh. You can find more reports in the #SDMW series at http://wearesocial.sg. For more …

This is the Second Edition (Nov 2012) of We Are Social's exploration of Social, Digital and Mobile in Bangladesh. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.

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  • 1. SOCIAL, DIGITAL AND MOBILE INBANGLADESH NOVEMBER 2012 we are social
  • 2. FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASECONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3
  • 3. OCT2012 BANGLADESH 161,084,000 28% 72% TOTAL POPULATION URBAN RURAL 29,415,693 18% INTERNET USERS INTERNET PENETRATION 3,282,600 2% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 101,574,000 63% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 3URBANISATION: UN (2011); INTERNET: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: BUSINESS MONITOR INTERNATIONAL (Q4 2012)
  • 4. CURRENT POPULATION OF BANGLADESH: 161,084,000 SOURCE: THE US CENSUS BUREAU (OCT 2012) 4
  • 5. (! BANGLADESH HAS THE EIGHTH LARGEST POPULATION IN THE WORLD )! SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 5
  • 6. BANGLADESH’S POPULATION WILL GROW BY MORE THAN 2,500,000 PEOPLE IN 2013 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 6
  • 7. THAT’S ONE CHILD BORN EVERY12.5 SECONDS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 7
  • 8. 60%OF BANGLADESH’S POPULATION IS UNDER THE AGE OF 30 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 8
  • 9. MEDIAN AGE OFBANGLADESH’S POPULATION: 24 SOURCE: THE US CENSUS BUREAU (NOV 2012) 9
  • 10. 34%OF BANGLADESH’S POPULATION IS BELOW THE AGE OF 15 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 10
  • 11. 72%OF BANGLADESH’S POPULATION LIVES IN RURAL AREAS SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012); AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 11
  • 12. THE AVERAGE DAILY INCOME IN BANGLADESH IS BARELY US$2 SOURCE: WORLD BANK (ACCESSED NOV 2012) 12
  • 13. ADULT LITERACY RATE IN BANGLADESH: 56% SOURCE: UNESCO, AS CITED IN INFOASAID (MAY 2012) 13
  • 14. 20% OF BANGLADESH’S POPULATION HASNO ACCESS TO ANY MEDIA WHATSOEVER SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID (MAY 2012) 14
  • 15. (! )! 32,000,000 PEOPLE IN BANGLADESH HAVE NO ACCESS TO MEDIA – MORE THAN THE POPULATION OF MALAYSIA SOURCES: BASED ON NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID (MAY 2012), AND DATA FROM THE US CENSUS BUREAU (NOV 2012) 15
  • 16. NUMBER OF INTERNET USERS IN BANGLADESH 29,415,693 SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012) 16
  • 17. INTERNET PENETRATION IN BANGLADESH: 18% SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESSED SEP 2012), AND THE US CENSUS BUREAU (NOV 2012) 17
  • 18. IN CONTRAST: MEDIA ACCESS IN BANGLADESH 20% 18% NO MEDIA INTERNET ACCESS AT ALL USERSSOURCES: BASED ON DATA FROM NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011; THE US CENSUS BUREAU (NOV 2012); AND THE BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012) 18
  • 19. MOBILE ACCOUNTS FOR 94% OF BANGLADESH’SINTERNET SUBSCRIPTIONS SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012) 19
  • 20. 5,000,000PEOPLE USE THE INTERNETEACH DAY IN BANGLADESH SOURCE: FINANCIAL TECH SPOTLIGHT (MAR 2012) 20
  • 21. TIMES OF PEAK INTERNET USAGE IN BANGLADESH: MON!MORNINGS MONDAYS SOURCE: G&R AD NETWORK, AS CITED IN THE DAILY STAR (JUL 2012) 21
  • 22. AVERAGE INTERNET CONNECTION SPEED IN BANGLADESH: 1.2 MBPS SOURCE: NETINDEX (ACCESSED NOV 2012) 22
  • 23. ON AVERAGE, BANGLADESH’SINTERNET CONNECTIONS ARE 10 TIMES SLOWER THAN THE GLOBAL AVERAGE SOURCE: NET INDEX (SEP 2012) 23
  • 24. ESTIMATES SUGGEST THERE ARE AROUND 900CYBERCAFÉS IN BANGLADESH SOURCE: THE FINANCIAL EXPRESS (FEB 2012) 24
  • 25. IN PERSPECTIVE: THE COST OF INTERNET ACCESS IN BANGLADESH $1.40 $2.001 HOUR IN A AVERAGE DAILY CYBERCAFÉ INCOME SOURCE: BASED ON DATA FROM THE CIA, AS CITED IN TEENTECHUSE (2012) 25
  • 26. BANGLADESHI NETIZENS VISIT AN AVERAGE OF 4 WEBSITES EACH DAY SOURCE: G&R AD NETWORK, AS CITED IN THE DAILY STAR (JUL 2012) 26
  • 27. 10,000PEOPLE REGULARLY VISIT ONLINE RETAIL STORES IN BANGLADESH SOURCE: FINANCIAL TECH SPOTLIGHT (MAR 2012) 27
  • 28. 0.006%OF BANGLADESH’S POPULATION REGULARLY VISITS ONLINE RETAIL STORES SOURCE: BASED ON DATA FROM FINANCIAL TECH SPOTLIGHT (MAR 2012) 28
  • 29. MOST POPULAR SOCIAL MEDIA IN BANGLADESH:FACEBOOK BLOGS SOURCE: REZWANUL BLOGSPOT (2012) 29
  • 30. SOCIAL MEDIA USERS IN BANGLADESH: 3,282,600 SOURCE: FACEBOOK AD PLANNER (NOV 2012) 30
  • 31. SOCIAL MEDIA PENETRATION IN BANGLADESH IS JUST 2% SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012), AND THE US CENSUS BUREAU (NOV 2012) 31
  • 32. FACEBOOK GROWTH INBANGLADESH OVER THE PAST SIX MONTHS: 34% SOURCE: SOCIALBAKERS (NOV 2012) 32
  • 33. NEW FACEBOOK USERS INBANGLADESH IN THE PAST SIX MONTHS: 871,420 SOURCE: SOCIALBAKERS (NOV 2012) 33
  • 34. (! FACEBOOK ADDS 1 NEW USER IN BANGLADESH EVERY 20 SECONDS )! SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 34
  • 35. OCT2012 FACEBOOK IN BANGLADESH 55-64: 45-54: 1% 2% 65+: 1% 35-44: 6% 13-17: 13% FEMALE: 22% 25-34: 29% MALE: 18-24: 78% 49% SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012) 35
  • 36. THERE ARE AN ESTIMATED 200,000BLOGGERS IN BANGLADESH SOURCE: ANIR CHOWDHURY, POLICY ADVISOR OF THE UNDP-SUPPORTED ACCESS TO INFORMATION PROGRAM (2011) 36
  • 37. MEMBERS OF BANGLADESH’S সামেহায়ারইন +গ (‘SOMEWHEREIN’) BLOGGING PLATFORM: 70,000 SOURCE: INFORMATIONBANGLADESH.COM (FEB 2012) 37
  • 38. 17%OF BANGLADESH’S MOBILE INTERNET USERS ACCESS SOCIAL NETWORKING SITES ON THEIR PHONES SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 38
  • 39. MOBILE PHONE SUBSCRIPTIONS IN BANGLADESH: 101,574,000 SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) 39
  • 40. MOBILE PENETRATION IN BANGLADESH: 63% SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012), AND THE US CENSUS BUREAU (NOV 2012) 40
  • 41. BANGLADESH ADDED MORE THAN 50,000NEW MOBILE SUBSCRIPTIONS EVERY DAY IN THE FIRST SIX MONTHS OF 2012 SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) 41
  • 42. (! THAT’S ONE NEW MOBILE SUBSCRIPTION EVERY 2 SECONDS )! SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) 42
  • 43. MOBILE HANDSETS ARE AVAILABLEIN BANGLADESH FOR AS LITTLE AS US$ 13.50 SOURCE: THE DAILY STAR (MAY 2012) 43
  • 44. 33%OF BANGLADESH’S MOBILE USERS HAVE MORE THAN ONE HANDSET SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 44
  • 45. NUMBER OF SIM CARDS USED BY BANGLADESH’S MOBILE SUBSCRIBERS 81% 15% 4%1 SIM CARD 2 SIM CARDS 3+ SIM CARDS SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 45
  • 46. 5%OF BANGLADESHI MOBILE USERS SHARE A PHONE SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 46
  • 47. MOBILE INTERNET USERS IN BANGLADESH: 27,786,046 SOURCE: BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012) 47
  • 48. MOBILE INTERNETPENETRATION IN BANGLADESH: 17% SOURCES: BASED ON DATA FROM THE BANGLADESH TELECOMMUNICATION REGULATORY COMMISSION (JUL 2012), AND THE US CENSUS BUREAU (NOV 2012) 48
  • 49. HOWEVER, AWARENESS OF MOBILE INTERNET REMAINS RELATIVELY LOW IN BANGLADESH 58% 39%AMONGST URBAN AMONGST RURAL SUBSCRIBERS SUBSCRIBERS SOURCE: ERICSSON, AS CITED IN THE DAILY STAR (MAY 2012) 49
  • 50. BANGLADESH LAUNCHED ITS FIRST3G NETWORK IN OCTOBER 2012 SOURCE: CELLULAR-NEWS.COM (OCT 2012) 50
  • 51. 3G NETWORKS ARE CURRENTLY AVAILABLE TO LESS THAN 0.2%OF BANGLADESH’S POPULATION SOURCE: BASED ON DATA CITED IN THE FINANCIAL EXPRESS (JUL 2012) 51
  • 52. 1 IN 3 BANGLADESHI MOBILE SUBSCRIBERSSENT JUST 1 SMS PER MONTH IN 2011 SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012) 52
  • 53. (! )! THAT’S 400 TIMES FEWER THAN THE FILIPINO AVERAGE, MAINLY BECAUSE BENGALI CHARACTERS ARE NOT SUPPORTED ON MOST HANDSETS SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012) 53
  • 54. DEVICES RADIO LISTENERS USE TO ACCESS RADIO PROGRAMMING IN BANGLADESH 73% 34%MOBILE PHONE RADIO SET SOURCE: NIELSEN MEDIA AND DEMOGRAPHIC SURVEY 2011, AS CITED IN INFOASAID ORGANIZATION (MAY 2012) 54
  • 55. 8776 87629361937 39273093987230292 8723 98787234587623459 7 254427 29203292729283623 34876 34589456098459873 478276282927352412 7623 76236745348627635 76234 62348723476234 90834509234098238 8572 03897458976234958 87560349809823940 762 394857298264359 8736456234587243 68395 86908734509873245 3458763847652347 62345987458973549 98490803499832409 045085698734569872 38920909234098234 98234 34 2 3478676554764389 62349 2347623497238476235473465987340598 73245974560982837 3 9 3495873245213489 6230 97245908762349762 56703495872387230 23409 84508973458762358 8620 23782872379724 97369742698234976 94861 34978623948623947 3498612349876349 78623498623947623 92479874184862763 534 8612409723498612 48763987298123982 43783 0 74783476438748763 8756 0349809823940857297623645234765888 98736456234587243 5 5 09839485729826435 76234 59874589735496839 45609845987345874 45698 72345876384765234 4982 7623495876234 05897234508569873 76438 93892090923409823 34059823478676554 7628450987324576234 78678635473465987 21348 97324597456098283 3850956703495872 38723093495873245 98745897354968395 86 0902 48034998324GET9MORE #SDMW9REPORTS84765WEARESOCIAL.SG234982349 62345 56 87 23458763 AT 23472349587 62340 58972345085698734 67655 47643893892090923 4098 6 35473 46598734059823478 73245 97456098283762349 98732457623478678 87230 93495873245213489 23458 4998324090294 38509567034958723 58972 34508569873456987 4560982837628974 58976234958762340 35473465987340598 2342452134897324597 34509873245762347 86786 4 7354968395869087 70349587238723093 2347623459874589 83240902943850956 73
  • 56. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • 57. WE ARE SOCIAL SINGAPORE @WEARESOCIALSG +65 9146 5356SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG