This is the January 2012 edition of We Are Social Singapore’s guide to Social, Digital and Mobile around the world. You'll find more in this series of reports at http://wearesocial.sg
This is the January 2012 edition of We Are Social Singapore’s guide to Social, Digital and Mobile around the world. You'll find more in this series of reports at http://wearesocial.sg
krakra1984Thanks for the presentation. Just read another good article about about the topic: Kaplan Andreas M. (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4, Business Horizons, 55(2), 129-139.10 months ago
Are you sure you want to
We Are Social Singapore at We Are Social Singapore @simona.arsene That's a question we often ask ourselves too! This is most likely due to the recency of available data - it's easier to get more up-to-date numbers on social media platform users than it is to get data on internet users. Internet user studies also often miss out mobile internet users, so figures invariably undercount actual web users. It may also occur if many people actively maintain more than one profile on the same social network, although this should not account for a significant factor of difference.1 year ago
regarding the slide 10, I would like to know how is it possible to have more social media users than internet users? Shall we assume that in Central & Eastern Europe the share of internet connexion is widely practiced?1 year ago
We Are Social’s Guide to Social, Digital and Mobile Around the World (Jan 2012)Presentation Transcript
SOCIAL, DIGITAL ANDMOBILE WORLDWIDETHE KEY NUMBERS FOR EACH REGION AROUND THE GLOBE we are social • JANUARY 2012
JAN2012 WORLDWIDE USER NUMBERS 6,809,560,473 52% 48% TOTAL POPULATION URBAN RURAL 2,076,140,000 30% INTERNET USERS INTERNET PENETRATION 1,482,188,000 22% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 5,870,710,000 86% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN2012 INTERNET PENETRATION CENTRAL & EASTERN EUROPE WESTERN 45% EUROPE NORTH AMERICA 70% ASIA 77% MIDDLE 24% EAST 39% CENTRAL & AFRICA SOUTH AMERICA 11% 36% OCEANIA 57%COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN2012 MOBILE PENETRATION CENTRAL & EASTERN EUROPE WESTERN 100+% EUROPE NORTH AMERICA 100+% ASIA 100+% MIDDLE 77% EAST 100+% CENTRAL & AFRICA SOUTH AMERICA 60% 100+% OCEANIA 86%COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN2012 SOCIAL NETWORK PENETRATION CENTRAL & EASTERN EUROPE WESTERN 47% EUROPE NORTH AMERICA 36% ASIA 50% MIDDLE 20% EAST 18% CENTRAL & AFRICA SOUTH AMERICA 4% 25% OCEANIA 36%COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN2012 SHARE OF GLOBAL USERS CENTRAL & EASTERN EUROPE 5% 11% WESTERN EUROPE 7% 8% NORTH AMERICA 6% 10% 5% 12% 14% 9% 13% 6% ASIA MIDDLE EAST 56% 50% 4% 3% 44% 50% 5% 5% AFRICA CENTRAL & SOUTH AMERICA 15% 3% 9% 10% 5% 10% 10% 11% OCEANIA 1% 1% 1% 1% TOTAL POPULATION INTERNET USERS SOCIAL NETWORKING USERS MOBILE SUBSCRIBERSCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN2012 NORTH AMERICA 347,437,346 82% 18% TOTAL POPULATION URBAN RURAL 266,120,000 77% INTERNET USERS INTERNET PENETRATION 174,525,000 50% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 348,260,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN2012 CENTRAL & SOUTH AMERICA 583,888,374 78% 22% TOTAL POPULATION URBAN RURAL 211,680,000 36% INTERNET USERS INTERNET PENETRATION 147,510,000 25% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 635,670,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN2012 WESTERN EUROPE 414,012,710 77% 23% TOTAL POPULATION URBAN RURAL 291,225,000 70% INTERNET USERS INTERNET PENETRATION 150,590,000 36% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 518,360,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN2012 CENTRAL & EASTERN EUROPE 328,539,336 67% 33% TOTAL POPULATION URBAN RURAL 148,905,000 45% INTERNET USERS INTERNET PENETRATION 153,105,000 47% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 487,730,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN2012 MIDDLE EAST 269,655,278 70% 30% TOTAL POPULATION URBAN RURAL 105,150,000 39% INTERNET USERS INTERNET PENETRATION 48,880,000 18% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 287,035,000 100+% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN2012 AFRICA 1,002,370,011 39% 61% TOTAL POPULATION URBAN RURAL 110,245,000 11% INTERNET USERS INTERNET PENETRATION 37,860,000 4% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 599,450,000 60% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN2012 ASIA 3,826,545,491 42% 58% TOTAL POPULATION URBAN RURAL 921,490,000 24% INTERNET USERS INTERNET PENETRATION 756,370,000 20% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 2,962,325,000 77% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
JAN2012 OCEANIA 37,111,927 71% 29% TOTAL POPULATION URBAN RURAL 21,335,000 57% INTERNET USERS INTERNET PENETRATION 13,345,000 36% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 31,875,000 86% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLOON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING UNILEVER, COCA-COLA, NESTLÉ, ADIDAS, HEINZ, AND DIAGEO.IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT HTTP://WEARESOCIAL.SG/
Ranzel Erika Jan Francia
regarding the slide 10, I would like to know how is it possible to have more social media users than internet users? Shall we assume that in Central & Eastern Europe the share of internet connexion is widely practiced? 1 year ago