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awree social 
DIGITAL STATSHOT 003 
A COMPENDIUM OF GLOBAL DIGITAL STATISTICS 
SIMON KEMP • WE ARE SOCIAL • 11 DECEMBER 2014 
We Are Social http://wearesocial.sg • @wearesocialsg
GLOBAL DIGITAL STATISTICS 
ACTIVE 
INTERNET USERS 
DEC 
2014 
TOTAL WORLD 
POPULATION 
ACTIVE SOCIAL 
MEDIA ACCOUNTS 
ACTIVE UNIQUE 
MOBILE USERS 
ACTIVE MOBILE 
SOCIAL ACCOUNTS 
3.025 
BILLION 
1.689 
BILLION 
2.060 
BILLION 
3.636 
BILLION 
7.280 
BILLION 
PENETRATION: 50% 
NB: THIS STAT REFERS TO 
UNIQUE ACTIVE MOBILE USERS 
PENETRATION: 28% 
NB: THIS STAT REFERS TO ACTIVE 
ACCOUNTS, NOT UNIQUE USERS 
PENETRATION: 23% 
NB: THIS STAT REFERS TO ACTIVE 
ACCOUNTS, NOT UNIQUE USERS 
URBANISATION: 53% 
NB: THIS FIGURE IS FOR TOTAL 
POPULATION INCLUDING CHILDREN 
PENETRATION: 42 
NB: THIS STAT IS BASED ON ACCESS 
VIA FIXED AND MOBILE CONNECTIONS 
We Are Social • Sources: Worldometers, InternetLiveStats, Facebook, Tencent, VKontakte, Yandex, GSMA Intelligence 
http://wearesocial.sg • @wearesocialsg
DEC MOBILE CONNECTIONS vs. PEOPLE 
2014 
ACTIVE MOBILE 
SUBSCRIPTIONS 
We Are Social http://wearesocial.sg • @wearesocialsg 
• Sources: GSMA Intelligence, Worldometers 
TOTAL WORLD 
POPULATION 
7.324 
BILLION 
7.280 
BILLION 
VS
DEC ACTIVE USERS BY SOCIAL PLATFORM 
2014 
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS 
We Are Social http://wearesocial.sg • @wearesocialsg 
• Sources: latest company statements, correct as at 11 December 2014 
1,350 ! 
829 ! 
629 ! 
600 ! 
500 ! 
468 ! 
343 ! 
300 ! 
300 ! 
284 ! 
230 ! 
209 ! 
200 ! 
170 ! 
157 ! 
100 ! 
100 ! 
91 ! 
90 ! 
FACEBOOK 
QQ 
QZONE 
WHATSAPP 
FACEBOOK 
MESSENGER 
WECHAT 
GOOGLE+ 
SKYPE 
INSTAGRAM 
TWITTER 
TUMBLR 
VIBER 
BAIDU TIEBA 
LINE 
SINA WEIBO 
VKONTAKTE 
SNAPCHAT 
BBM 
LINKEDIN 
SOCIAL NETWORK 
MESSENGER / CHAT APP / VOIP
DEC CHAT APPS: ACTIVE USER NUMBERS 
2014 
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS 
We Are Social http://wearesocial.sg • @wearesocialsg 
• Sources: Latest company statements, correct as at 11 December 2014 
600! 
542! 
500! 
468! 
209! 
170! 
91! 
48! 
WHATSAPP 
QQ MOBILE 
FACEBOOK 
MESSENGER 
WECHAT 
& WEIXIN 
VIBER 
LINE 
BLACKBERRY 
MESSENGER 
KAKAOTALK
MOBILE: USERS vs. CONNECTIONS 
DEC 
2014 
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA 
ACTIVE MOBILE 
CONNECTIONS 
WORLDWIDE 
UNIQUE ACTIVE 
MOBILE USERS 
WORLDWIDE 
ACTIVE MOBILE 
CONNECTIONS 
WORLDWIDE 
UNIQUE ACTIVE 
MOBILE USERS 
WORLDWIDE 
3.636 
BILLION 
7.324 
BILLION 
4.600 
BILLION 
We Are Social http://wearesocial.sg • @wearesocialsg 
• Sources: GSMA Intelligence, 11 Dec 2014; Ericsson Mobility Report, Nov 2014 
6.900 
BILLION
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. 
WE HELP BRANDS TO LISTEN TO, UNDERSTAND, 
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. 
WE’RE ALREADY HELPING MANY OF THE WORLD’S 
TOP BRANDS, INCLUDING ADIDAS, UNILEVER, 
DIAGEO, NESTLÉ, HEINZ, AND LVMH. 
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU 
TOO, CALL US ON +65 6423 1051, OR EMAIL 
US AT SAYHELLO@WEARESOCIAL.SG. 
FIND OUT MORE AT WEARESOCIAL.SG. 
We Are Social http://wearesocial.sg • @wearesocialsg
WE ARE SOCIAL 
SIMON KEMP, REGIONAL MANAGING PARTNER 
@WEARESOCIALSG 
SAYHELLO@WEARESOCIAL.SG 
+65 6423 1051 
HTTP://WEARESOCIAL.SG 
We Are Social http://wearesocial.sg • @wearesocialsg

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We Are Social's Digital Statshot 003

  • 1. awree social DIGITAL STATSHOT 003 A COMPENDIUM OF GLOBAL DIGITAL STATISTICS SIMON KEMP • WE ARE SOCIAL • 11 DECEMBER 2014 We Are Social http://wearesocial.sg • @wearesocialsg
  • 2. GLOBAL DIGITAL STATISTICS ACTIVE INTERNET USERS DEC 2014 TOTAL WORLD POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS 3.025 BILLION 1.689 BILLION 2.060 BILLION 3.636 BILLION 7.280 BILLION PENETRATION: 50% NB: THIS STAT REFERS TO UNIQUE ACTIVE MOBILE USERS PENETRATION: 28% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS PENETRATION: 23% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS URBANISATION: 53% NB: THIS FIGURE IS FOR TOTAL POPULATION INCLUDING CHILDREN PENETRATION: 42 NB: THIS STAT IS BASED ON ACCESS VIA FIXED AND MOBILE CONNECTIONS We Are Social • Sources: Worldometers, InternetLiveStats, Facebook, Tencent, VKontakte, Yandex, GSMA Intelligence http://wearesocial.sg • @wearesocialsg
  • 3. DEC MOBILE CONNECTIONS vs. PEOPLE 2014 ACTIVE MOBILE SUBSCRIPTIONS We Are Social http://wearesocial.sg • @wearesocialsg • Sources: GSMA Intelligence, Worldometers TOTAL WORLD POPULATION 7.324 BILLION 7.280 BILLION VS
  • 4. DEC ACTIVE USERS BY SOCIAL PLATFORM 2014 BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS We Are Social http://wearesocial.sg • @wearesocialsg • Sources: latest company statements, correct as at 11 December 2014 1,350 ! 829 ! 629 ! 600 ! 500 ! 468 ! 343 ! 300 ! 300 ! 284 ! 230 ! 209 ! 200 ! 170 ! 157 ! 100 ! 100 ! 91 ! 90 ! FACEBOOK QQ QZONE WHATSAPP FACEBOOK MESSENGER WECHAT GOOGLE+ SKYPE INSTAGRAM TWITTER TUMBLR VIBER BAIDU TIEBA LINE SINA WEIBO VKONTAKTE SNAPCHAT BBM LINKEDIN SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
  • 5. DEC CHAT APPS: ACTIVE USER NUMBERS 2014 BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS We Are Social http://wearesocial.sg • @wearesocialsg • Sources: Latest company statements, correct as at 11 December 2014 600! 542! 500! 468! 209! 170! 91! 48! WHATSAPP QQ MOBILE FACEBOOK MESSENGER WECHAT & WEIXIN VIBER LINE BLACKBERRY MESSENGER KAKAOTALK
  • 6. MOBILE: USERS vs. CONNECTIONS DEC 2014 GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE 3.636 BILLION 7.324 BILLION 4.600 BILLION We Are Social http://wearesocial.sg • @wearesocialsg • Sources: GSMA Intelligence, 11 Dec 2014; Ericsson Mobility Report, Nov 2014 6.900 BILLION
  • 7. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social http://wearesocial.sg • @wearesocialsg
  • 8. WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social http://wearesocial.sg • @wearesocialsg