This deck sets out We Are Social's robust introduction to Strategic Social Media Marketing for senior executives. If you'd like more information, or if you'd like us to present it to your teams, please contact us via sayhello@wearesocial.sg
10. “SOCIAL MEDIA ARE INTERNET-POWERED
PLATFORMS THAT MAKE IT EASY FOR
INDIVIDUALS, GROUPS OF PEOPLE, AND
“
ORGANISATIONS TO CONVERSE AND
INTERACT WITH ONE ANOTHER IN A WIDE
VARIETY OF SOCIAL ACTIVITIES.
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12. SOCIAL MEDIA DELIVER ALL THE RIGHT METRICS
REACH: 1.6 BILLION USERS WORLDWIDE; 820 MILLION IN ASIA
FREQUENCY: 58% OF FACEBOOK USERS SIGN IN EVERY DAY
AFFINITY: 10 MILLION YEARS SPENT ON FACEBOOK IN 2012
EFFICIENCY: DON’T NEED TO PAY FOR EVERY PLACEMENT
CONVERSION: 30% OF BURBERRY’S ONLINE SALES VIA SOCIAL
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13. THIS DECK ISN’T ABOUT NUMBERS, BUT YOU’LL FIND
OVER 1,000 PAGES OF RESEARCH BY CLICKING HERE
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73. “ CONTENT IS NOT KING. IF I SENT YOU TO A DESERT
ISLAND AND GAVE YOU THE CHOICE OF TAKING
YOUR FRIENDS OR YOUR MOVIES, YOU'D CHOOSE
YOUR FRIENDS - IF YOU CHOSE THE MOVIES, WE'D
CALL YOU A SOCIOPATH. CONVERSATION IS KING.
CONTENT IS JUST SOMETHING TO TALK ABOUT.
“
CORY DOCTOROW
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74. GETTING PEOPLE TO CONSUME YOUR CONTENT IS JUST
A START; THE REAL VALUE LIES IN WHAT HAPPENS NEXT
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113. IT’S SIGNIFICANTLY MORE DIFFICULT TO ACHIEVE
SUCCESS IF YOU ‘DIP’ IN AND OUT OF SOCIAL MEDIA
113
114. t yle ad cial
cast-s suit so
broad esn’t
o
fligh ting d
IT’S SIGNIFICANTLY MORE DIFFICULT TO ACHIEVE
SUCCESS IF YOU ‘DIP’ IN AND OUT OF SOCIAL MEDIA
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115. TO GET THE MOST OUT OF SOCIAL MEDIA, YOU NEED
TO MAKE A LONG-TERM COMMITMENT AND INVESTMENT
115
116. INVEST IN SOCIAL ACTIVITIES THROUGHOUT THE
YEAR TO ENSURE CONSISTENT ENGAGEMENT
116
117. 1. FOCUS ON PEOPLE, NOT TECHNOLOGY
2. BUILD CONVERSATIONS, NOT CAMPAIGNS
3. USE CONTENT AS A MEANS, NOT AS AN END
4. ADD VALUE TO THE AUDIENCE’S LIFE
5. LISTENING IS THE NEW SHOUTING
6. SPREAD THE LOVE
7. ALWAYS BE PREPARED
8. MEASURE YOUR PROGRESS
9. OPTIMISE AS YOU GO
10. BE IN IT FOR THE LONG TERM
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145. 8
1: SET YOUR OBJECTIVES
2: MONITOR CONVERSATIONS
3: UNDERSTAND MOTIVATIONS
4: IDENTIFY HOW TO ADD VALUE
5: SELECT YOUR PLATFORMS
6: STRATEGISE YOUR APPROACH
7: TEST AND LEARN
8: RINSE AND REPEAT
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149. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL SIMON KEMP ON +65 9146 5356, OR
EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
150. WE ARE SOCIAL
@WEARESOCIALSG
+65 9146 5356
SAYHELLO@WEARESOCIAL.SG
WEARESOCIAL.SG