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SELECTIVE HEARING
1
#6
SIMON KEMP • we are social• JULY 2013
ACTIVE LISTENING
TO
FROM
2
ACTIVE LISTENING, ACTIVE LEARNING
Every day, people share billions of public
posts in social media. Each of these posts
of...
TODAY: BRANDS ARE MISSING POWERFUL INSIGHTS AND
OPPORTUNITIES DUE TO EGOCENTRIC SOCIAL LISTENING
4
A DIALOGUE OF DISCOVERY
Just as search engines help consumers find
answers to brand queries, so social media
listening can...
TOMORROW: SOCIAL MEDIA BECOME THE ‘DISCOVERY
ENGINES’ THAT POWER ALL ASPECTS OF MARKETING
6
SOCIAL LISTENING CAN ADD VALUE EVERYWHERE
7
PRODUCTS!
CUSTOMER
SERVICE!
POS ACTIVITY!
ADVERTISING!PACKAGING!
RECRUITMENT!
TO DO: USE SOCIAL LISTENING TO INFORM MARKETING
DECISIONS, NOT JUST TO MEASURE YOUR RESULTS
8
148
FIND OUT MORE AT
WEARESOCIAL.SG
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOC...
WE ARE SOCIAL
@WEARESOCIALSG
+65 9146 5356
SAYHELLO@WEARESOCIAL.SG
WEARESOCIAL.SG
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Social Brands: From Selective Hearing To Active Listening

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In this sixth installment of our Social Brands & The Future Of Marketing series, we explore the importance of active social media listening vs egocentric social media monitoring. To read the full story behind this deck, visit http://wearesocial.sg/tag/social-brands, tweet us via @wearesocialsg, or email us at sayhello@wearesocial.sg

Published in: Business, Technology

Transcript of "Social Brands: From Selective Hearing To Active Listening"

  1. 1. SELECTIVE HEARING 1 #6 SIMON KEMP • we are social• JULY 2013 ACTIVE LISTENING TO FROM
  2. 2. 2
  3. 3. ACTIVE LISTENING, ACTIVE LEARNING Every day, people share billions of public posts in social media. Each of these posts offers potential value for brands, but most marketers miss this value by only tracking direct mentions of their brands or activities. 3 CONTEXT
  4. 4. TODAY: BRANDS ARE MISSING POWERFUL INSIGHTS AND OPPORTUNITIES DUE TO EGOCENTRIC SOCIAL LISTENING 4
  5. 5. A DIALOGUE OF DISCOVERY Just as search engines help consumers find answers to brand queries, so social media listening can help brands answer questions about consumers. Marketers can identify a wealth of new brand opportunities by actively listening to what people are saying, rather than just tracking what they want to hear. 5 DIGGING DEEPER
  6. 6. TOMORROW: SOCIAL MEDIA BECOME THE ‘DISCOVERY ENGINES’ THAT POWER ALL ASPECTS OF MARKETING 6
  7. 7. SOCIAL LISTENING CAN ADD VALUE EVERYWHERE 7 PRODUCTS! CUSTOMER SERVICE! POS ACTIVITY! ADVERTISING!PACKAGING! RECRUITMENT!
  8. 8. TO DO: USE SOCIAL LISTENING TO INFORM MARKETING DECISIONS, NOT JUST TO MEASURE YOUR RESULTS 8
  9. 9. 148 FIND OUT MORE AT WEARESOCIAL.SG
  10. 10. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  11. 11. WE ARE SOCIAL @WEARESOCIALSG +65 9146 5356 SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG
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