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BIG IDEAS1#5SIMON KEMP • we are social• JUNE 2013LEITMOTIFSTO EVOLVINGFROM
2
TODAY: SOCIAL MEDIA ALLOW MARKETERS TO MOVEFROM SOUNDBITES TO ON-GOING CONVERSATIONS3
A NEW APPROACH TO THE ‘BIG IDEA’As we embrace brand conversations, therepetition of a single brand message becomesincreasi...
ALTERNATIVES TO ‘HOMOGENOUS CAMPAIGNS’5Sharing multiple creativevariations on a theme, witheach appealing to people indiff...
TOMORROW: BRAND COMMS BUILD AROUND FLUID‘BRAND AGENDAS’ RATHER THAN SINGULAR BIG IDEAS6
TO DO: FOCUS MORE ON WHAT YOU WANT AUDIENCESTO UNDERSTAND, NOT WHAT YOU’RE GOING TO SAY7
148FIND OUT MORE ATWEARESOCIAL.SG
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIA...
WE ARE SOCIAL@WEARESOCIALSG+65 9146 5356SAYHELLO@WEARESOCIAL.SGWEARESOCIAL.SG
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Social Brands: From Big Ideas To Leitmotifs

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This is the fifth in We Are Social's 8-part series exploring Social Brands & The Future Of Marketing. For more information, visit http://wearesocial.sg, or email us via sayhello@wearesocial.sg

Transcript of "Social Brands: From Big Ideas To Leitmotifs"

  1. 1. BIG IDEAS1#5SIMON KEMP • we are social• JUNE 2013LEITMOTIFSTO EVOLVINGFROM
  2. 2. 2
  3. 3. TODAY: SOCIAL MEDIA ALLOW MARKETERS TO MOVEFROM SOUNDBITES TO ON-GOING CONVERSATIONS3
  4. 4. A NEW APPROACH TO THE ‘BIG IDEA’As we embrace brand conversations, therepetition of a single brand message becomesincreasingly less effective. Instead, brandsshould harness ‘leitmotifs’: recurring themesthat evolve over time to tell the brand’s storyin various different ways in different contexts.4DIGGINGDEEPER
  5. 5. ALTERNATIVES TO ‘HOMOGENOUS CAMPAIGNS’5Sharing multiple creativevariations on a theme, witheach appealing to people indifferent ways at different timesBringing a variety ofapproaches and themestogether at the same time todeliver diverse engagementDANDELION TAPASA test-and-learn approachwhere the brand constantlytweaks variations on themesto build deeper connectionsKAIZEN
  6. 6. TOMORROW: BRAND COMMS BUILD AROUND FLUID‘BRAND AGENDAS’ RATHER THAN SINGULAR BIG IDEAS6
  7. 7. TO DO: FOCUS MORE ON WHAT YOU WANT AUDIENCESTO UNDERSTAND, NOT WHAT YOU’RE GOING TO SAY7
  8. 8. 148FIND OUT MORE ATWEARESOCIAL.SG
  9. 9. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.IF YOU’D LIKE TO CHAT ABOUT US HELPING YOUTOO, CALL SIMON KEMP ON +65 9146 5356, OREMAIL US AT SAYHELLO@WEARESOCIAL.SG.FIND OUT MORE AT WEARESOCIAL.SG.
  10. 10. WE ARE SOCIAL@WEARESOCIALSG+65 9146 5356SAYHELLO@WEARESOCIAL.SGWEARESOCIAL.SG
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