EXPERIENCES
1
#7
SIMON KEMP • we are social• JULY 2013
PRODUCTS
ARE THE NEW
2
TODAY: PRODUCT FEATURES NO LONGER OFFER
SUFFICIENT DIFFERENTIATION IN MANY CATEGORIES
3
TOMORROW: ADDED-VALUE EXPERIENCES
BECOME THE CORE OF BRANDS’ OFFERINGS
4
TO DO: IDENTIFY THE BRAND’S VALUE BEYOND ITS
PRODUCTS, AND BUILD EXPERIENCES AROUND THAT
5
VS
SOCIAL ‘BAKED IN’
The most compelling experiences are
inherently social. As a result, brands
that can integrate shared exp...
148
FIND OUT MORE AT
WEARESOCIAL.SG
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOC...
WE ARE SOCIAL
@WEARESOCIALSG
+65 9146 5356
SAYHELLO@WEARESOCIAL.SG
WEARESOCIAL.SG
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Social Brands: Experiences Are The New Products

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In this seventh installment of our Social Brands & The Future Of Marketing series, we explore the importance of moving beyond products to offer people immersive, engaging experiences that allow the full breadth of the brand's promise to come to life. To read our full thinking on these Social Brands topics, you'll find extensive write-ups at http://wearesocial.sg/tag/social-brands. If you'd like further info, or have any questions about the Social Brands pieces or our work, please tweet us via @wearesocialsg, or email us at sayhello@wearesocial.sg

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Social Brands: Experiences Are The New Products

  1. 1. EXPERIENCES 1 #7 SIMON KEMP • we are social• JULY 2013 PRODUCTS ARE THE NEW
  2. 2. 2
  3. 3. TODAY: PRODUCT FEATURES NO LONGER OFFER SUFFICIENT DIFFERENTIATION IN MANY CATEGORIES 3
  4. 4. TOMORROW: ADDED-VALUE EXPERIENCES BECOME THE CORE OF BRANDS’ OFFERINGS 4
  5. 5. TO DO: IDENTIFY THE BRAND’S VALUE BEYOND ITS PRODUCTS, AND BUILD EXPERIENCES AROUND THAT 5 VS
  6. 6. SOCIAL ‘BAKED IN’ The most compelling experiences are inherently social. As a result, brands that can integrate shared experiences into the heart of their offering will be able to command a greater premium. 6 DIGGING DEEPER
  7. 7. 148 FIND OUT MORE AT WEARESOCIAL.SG
  8. 8. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  9. 9. WE ARE SOCIAL @WEARESOCIALSG +65 9146 5356 SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG
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