#2COMMUNITIES      HAVE MORE VALUE THAN PLATFORMS SIMON KEMP • we   are social • MARCH 2013                               ...
2
OUR ‘PROVOCATIONS’ FORMAT    TODAY                 TOMORROW                       TO DO The realities, trends,    Where we...
XTCONTE               THE (SOCIAL) NETWORK EFFECT            We naturally gravitate to the social media             platfo...
TODAY: PEOPLE’S PLATFORM CHOICES ARE DRIVEN BYPERSONAL BENEFITS, NOT BY TECHNOLOGY FEATURES                               ...
GDIGGIN       R DEEPE HISTORY HAS SHOWN HOW DIFFICULT IT CAN BE TO MOVE A BRAND’S AUDIENCE BETWEEN PLATFORMS              ...
TOMORROW: BRANDS NURTURE COMMUNITIESINSTEAD OF BUILDING PLATFORM-SPECIFIC AUDIENCES                                       ...
TO DO: IDENTIFY WHAT BRINGS YOUR AUDIENCE(S)TOGETHER AND BUILD YOUR STRATEGY AROUND THAT                                  ...
FIND OUT MORE AT WEARESOCIAL.SG                   148
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.  WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOC...
WE ARE SOCIAL        @WEARESOCIALSG          +65 9146 5356SAYHELLO@WEARESOCIAL.SG         WEARESOCIAL.SG
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Social Brands: Communities Have More Value Than Platforms

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This is the second in We Are Social's 8-part series exploring Social Brands & The Future Of Marketing. For more information, visit http://wearesocial.sg, or email us via sayhello@wearesocial.sg

Published in: Business

Social Brands: Communities Have More Value Than Platforms

  1. 1. #2COMMUNITIES HAVE MORE VALUE THAN PLATFORMS SIMON KEMP • we are social • MARCH 2013 1
  2. 2. 2
  3. 3. OUR ‘PROVOCATIONS’ FORMAT TODAY TOMORROW TO DO The realities, trends, Where we see these The implications forand observations that developments taking brands, and what youinspired our thinking marketing in the future can do to harness them 3
  4. 4. XTCONTE THE (SOCIAL) NETWORK EFFECT We naturally gravitate to the social media platforms where we can interact with the people we care about. If these people move on to a different platform, we usually follow them, because it’s social benefits we seek; media and content are just means to an end. 4
  5. 5. TODAY: PEOPLE’S PLATFORM CHOICES ARE DRIVEN BYPERSONAL BENEFITS, NOT BY TECHNOLOGY FEATURES 5
  6. 6. GDIGGIN R DEEPE HISTORY HAS SHOWN HOW DIFFICULT IT CAN BE TO MOVE A BRAND’S AUDIENCE BETWEEN PLATFORMS 6
  7. 7. TOMORROW: BRANDS NURTURE COMMUNITIESINSTEAD OF BUILDING PLATFORM-SPECIFIC AUDIENCES 7
  8. 8. TO DO: IDENTIFY WHAT BRINGS YOUR AUDIENCE(S)TOGETHER AND BUILD YOUR STRATEGY AROUND THAT 8
  9. 9. FIND OUT MORE AT WEARESOCIAL.SG 148
  10. 10. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  11. 11. WE ARE SOCIAL @WEARESOCIALSG +65 9146 5356SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG
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