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#3ALL MARKETINGMUST ADD VALUE   SIMON KEMP • we   are social • MARCH 2013                                               1
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XTCONTE                 RAZZLE DAZZLE MARKETING             Too much marketing relies on elaborate            spectacle to...
TODAY: MARKETING IS TOO FOCUSED  ON SHOUTING FOR ATTENTION                                  4
THE EVOLVING PARADIGM          !                          VSINTERRUPTION                      INTERACTION Buying media spa...
TOMORROW: MARKETING DELIVERS ENDURING VALUETHROUGH EVERY INTERACTION, OR IS TOTALLY IGNORED                               ...
GDIGGIN       R DEEPE                FROM ADS TO ADDED VALUE            As marketing evolves to this added-value          ...
TO DO: ENGAGE PEOPLE AROUND THE THINGS THEY CARE ABOUT – THINK PASSIONS, NOT PRODUCTS                                     ...
FIND OUT MORE AT WEARESOCIAL.SG                   148
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.  WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOC...
WE ARE SOCIAL        @WEARESOCIALSG          +65 9146 5356SAYHELLO@WEARESOCIAL.SG         WEARESOCIAL.SG
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Social Brands: All Marketing Must Add Value

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This is the third in We Are Social's 8-part series exploring Social Brands & The Future Of Marketing. For more information, visit http://wearesocial.sg, or email us via sayhello@wearesocial.sg

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Transcript of "Social Brands: All Marketing Must Add Value"

  1. 1. #3ALL MARKETINGMUST ADD VALUE SIMON KEMP • we are social • MARCH 2013 1
  2. 2. 2
  3. 3. XTCONTE RAZZLE DAZZLE MARKETING Too much marketing relies on elaborate spectacle to attract audiences’ attention. The result is a brand relationship that never progresses beyond an initial pick-up line, with an over-emphasis on short-term gains instead of longer-term mutual value. 3
  4. 4. TODAY: MARKETING IS TOO FOCUSED ON SHOUTING FOR ATTENTION 4
  5. 5. THE EVOLVING PARADIGM ! VSINTERRUPTION INTERACTION Buying media space Harnessing contexts into interrupt people as which to engage peopleefficiently as possible as effectively as possible 5
  6. 6. TOMORROW: MARKETING DELIVERS ENDURING VALUETHROUGH EVERY INTERACTION, OR IS TOTALLY IGNORED 6
  7. 7. GDIGGIN R DEEPE FROM ADS TO ADDED VALUE As marketing evolves to this added-value model, so media must evolve too. The ad- funded model will become irrelevant, and publishers and content platforms will need to rethink their business models in order to deliver a more integral value proposition. 7
  8. 8. TO DO: ENGAGE PEOPLE AROUND THE THINGS THEY CARE ABOUT – THINK PASSIONS, NOT PRODUCTS 8
  9. 9. FIND OUT MORE AT WEARESOCIAL.SG 148
  10. 10. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  11. 11. WE ARE SOCIAL @WEARESOCIALSG +65 9146 5356SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG
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