Social Brands: All Marketing Must Add Value
Upcoming SlideShare
Loading in...5
×
 

Social Brands: All Marketing Must Add Value

on

  • 13,294 views

This is the third in We Are Social's 8-part series exploring Social Brands & The Future Of Marketing. For more information, visit http://wearesocial.sg, or email us via sayhello@wearesocial.sg

This is the third in We Are Social's 8-part series exploring Social Brands & The Future Of Marketing. For more information, visit http://wearesocial.sg, or email us via sayhello@wearesocial.sg

Statistics

Views

Total Views
13,294
Slideshare-icon Views on SlideShare
2,830
Embed Views
10,464

Actions

Likes
8
Downloads
197
Comments
0

21 Embeds 10,464

http://wearesocial.net 6481
http://wearesocial.sg 2735
http://wearesocial.com 1103
http://feeds.feedburner.com 29
http://digitalapprentices.collected.info 29
http://dingeunddevelopment.collected.info 26
http://www.weebly.com 18
http://abtasty.com 10
http://www.hooguhteam.com 8
http://market-research-asia.com 6
http://www.newsblur.com 4
http://translate.googleusercontent.com 4
http://newsblur.com 3
https://twitter.com 1
http://ranksit.com 1
http://www.growcial.com 1
http://wearesocial.net. 1
http://t.co 1
http://cureforthecommondigital.collected.info 1
http://mail.stps.com 1
https://www.google.ca 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Brands: All Marketing Must Add Value Social Brands: All Marketing Must Add Value Presentation Transcript

    • #3ALL MARKETINGMUST ADD VALUE SIMON KEMP • we are social • MARCH 2013 1
    • 2
    • XTCONTE RAZZLE DAZZLE MARKETING Too much marketing relies on elaborate spectacle to attract audiences’ attention. The result is a brand relationship that never progresses beyond an initial pick-up line, with an over-emphasis on short-term gains instead of longer-term mutual value. 3
    • TODAY: MARKETING IS TOO FOCUSED ON SHOUTING FOR ATTENTION 4
    • THE EVOLVING PARADIGM ! VSINTERRUPTION INTERACTION Buying media space Harnessing contexts into interrupt people as which to engage peopleefficiently as possible as effectively as possible 5
    • TOMORROW: MARKETING DELIVERS ENDURING VALUETHROUGH EVERY INTERACTION, OR IS TOTALLY IGNORED 6
    • GDIGGIN R DEEPE FROM ADS TO ADDED VALUE As marketing evolves to this added-value model, so media must evolve too. The ad- funded model will become irrelevant, and publishers and content platforms will need to rethink their business models in order to deliver a more integral value proposition. 7
    • TO DO: ENGAGE PEOPLE AROUND THE THINGS THEY CARE ABOUT – THINK PASSIONS, NOT PRODUCTS 8
    • FIND OUT MORE AT WEARESOCIAL.SG 148
    • WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
    • WE ARE SOCIAL @WEARESOCIALSG +65 9146 5356SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG