Red Bull: Instagram Your Inspiration case study
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Red Bull: Instagram Your Inspiration case study

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Red Bull: Instagram Your Inspiration case study Red Bull: Instagram Your Inspiration case study Presentation Transcript

  • Red Bull: Instagram Your Inspiration awree social
  • Red Bull is famed for its public image as well as the originality and creativity of its marketing campaigns awree social
  • To launch its new red, blue and silver Red Bull Editions varieties, the brand needed a social campaign that people would naturally want to get involved in, not just a run-of-the-mill competition
  • So we created a collaborative, visually-led social campaign: ‘Instagram your Inspiration’
  • We centered the campaign around the distinct colour of each new Editions can, asking the public to submit content that inspired them using one of three hashtags #rededitionplease #silvereditionplease #blueeditionplease awree social
  • To boost the reach of the campaign we enlisted three highly influential photographers to create their own inspirational content @Mikekus @naomiatkinson @finn awree social
  • The best content was displayed in Red Bull’s Instagram gallery
  • Everyone who submitted a photo received a free can of Red Bull editions, driving further awareness of the new flavours awree social
  • The campaign had over 3,000 submissions awree social
  • We used this user generated content to produce billboards in London, Manchester, Glasgow, Birmingham and Sheffield
  • #InstagramYourInspiration reached over 16 million people using only mobile and social channels
  • And Red Bull was hailed as an Innovator