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Once upon a vine

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  • Dunkin’ Donuts runs the first Vine TV ad during theMonday Night Football show on ESPN
  • The new version of the app allowed you to editclips, delete and re-record them, or save a session for later
  • Transcript

    • 1. ONCE UPON A VINE A VINE-LINE OF VINE’S FIRST YEAR We Are Social
    • 2. JAN 24 TWITTER OFFICIALLY LAUNCHES VINE We Are Social Client Name × Document Title × Date × Page
    • 3. The first Vine… Is a pair of cute kids on a train We Are Social
    • 4. FEB VINE GETS GIVEN AN “ADULT” RATING We Are Social
    • 5. An early setback! ..the apple app store gives Vine an adult rating warning under 17s not to download the app We Are Social
    • 6. VINE CLAWS IT BACK MARCH WE SEE VINE’S FIRST MOVIE TRAILER We Are Social
    • 7. The Wolverine “tweaser” released And quickly becomes the most RT’d Vine to date We Are Social
    • 8. VINE TELLS THE NEWS APRIL A VINE OF THE BOSTON BOMBING GOES VIRAL We Are Social
    • 9. A Vine is made of the bombings on TV.. ..which get’s picked up and makes the news as Vine becomes the number 1 downloaded app on in the app store We Are Social
    • 10. VINE IS 100 MAY VINE TURNS 100 DAYS OLD AND CELEBRATES WITH A BROOMSTICK We Are Social
    • 11. FLYING BROOMSTICK VINES TAKE OFF Ethan Nudd’s “I don’t even know” YouTube vid starts a copycat Vine craze We Are Social
    • 12. INSTASCRAMBLE JUNE FACEBOOK FIGHTS BACK WITH INSTAGRAM VIDEO We Are Social
    • 13. EVERYONE CAN BE FAMOUS FOR 15 SECONDS As Vine is released for Android, Instagram breaks into the shortform video market We Are Social
    • 14. JULY VINE LAUNCH 15 CHANNELS We Are Social
    • 15. VINE GETS SOPHISTICATED −  Private Vines and easy to search channels including comedy, music and nature and each have their own feed on the app We Are Social
    • 16. AUGUST VINE HITS 40M USERS We Are Social
    • 17. IT’S A BIG SOCIAL MEDIA LOVE IN! We Are Social
    • 18. SLAM DUNKIN’ SEPTEMBER VINE MAKES THE T.V We Are Social
    • 19. DUNKIN’ DONUTS RUNS FIRST VINE TV AD During the Monday Night Football show on ESPN Dunkin’ Donuts aim for a younger 2nd screen fixated audience We Are Social
    • 20. BACK TO THE FUTURE OCTOBER VINE INTRODUCES “TIME MACHINE” AND “SESSIONS” We Are Social
    • 21. VINE SPECS UP The new version of the app allowed you to edit clips, delete and re-record them, or save a session for later We Are Social
    • 22. VINE ON WINDOWS NOVEMBER MICROSOFT TAKES 3RD PLACE OS PRIORITY We Are Social
    • 23. VINE IS NOW AVAILABLE ACROSS MOST HANDSETS Having twitter’s financial and development muscle behind them allows Vine to be available to new users further driving adoption We Are Social
    • 24. YOU’RE SO VINE DECEMBER VINE ROLLS OUT VANITY NAMES We Are Social
    • 25. VANITY LEADS TO VISIBILITY Vine release vanity URLs which allow our old vines to be found much more easily, what a lovely Christmas pressie We Are Social
    • 26. #thanks We Are Social

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