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ONCE UPON A VINE
A VINE-LINE OF VINE’S FIRST YEAR

We Are Social
JAN 24 TWITTER OFFICIALLY LAUNCHES VINE
We Are Social

Client Name × Document Title × Date × Page
The first Vine…
Is a pair of cute kids on a train

We Are Social
FEB VINE GETS GIVEN AN “ADULT” RATING

We Are Social
An early setback!
..the apple app store gives Vine an adult
rating warning under 17s not to download
the app

We Are Socia...
VINE CLAWS IT BACK
MARCH WE SEE VINE’S FIRST MOVIE TRAILER

We Are Social
The Wolverine “tweaser” released
And quickly becomes the most RT’d Vine to date

We Are Social
VINE TELLS THE NEWS

APRIL A VINE OF THE BOSTON BOMBING GOES
VIRAL

We Are Social
A Vine is made of the bombings on TV..
..which get’s picked up and makes the news as Vine becomes the number 1
downloaded ...
VINE IS 100

MAY VINE TURNS 100 DAYS OLD AND
CELEBRATES WITH A BROOMSTICK
We Are Social
FLYING BROOMSTICK VINES TAKE OFF
Ethan Nudd’s “I don’t even know” YouTube vid starts a copycat Vine craze

We Are Social
INSTASCRAMBLE

JUNE FACEBOOK FIGHTS BACK WITH
INSTAGRAM VIDEO
We Are Social
EVERYONE CAN BE FAMOUS FOR 15
SECONDS
As Vine is released for Android, Instagram breaks into the shortform video
market

W...
JULY VINE LAUNCH 15 CHANNELS

We Are Social
VINE GETS SOPHISTICATED
−  Private Vines and easy to search channels including comedy, music and
nature and each have thei...
AUGUST VINE HITS 40M USERS

We Are Social
IT’S A BIG SOCIAL MEDIA LOVE IN!

We Are Social
SLAM DUNKIN’

SEPTEMBER VINE MAKES THE T.V

We Are Social
DUNKIN’ DONUTS RUNS FIRST VINE TV AD
During the Monday Night Football show on ESPN Dunkin’ Donuts aim for a
younger 2nd sc...
BACK TO THE FUTURE

OCTOBER VINE INTRODUCES “TIME MACHINE”
AND “SESSIONS”

We Are Social
VINE SPECS UP
The new version of the app allowed you to edit clips, delete and re-record
them, or save a session for later...
VINE ON WINDOWS

NOVEMBER MICROSOFT TAKES 3RD PLACE OS
PRIORITY

We Are Social
VINE IS NOW AVAILABLE ACROSS MOST
HANDSETS
Having twitter’s financial and development muscle behind them allows Vine to
be ...
YOU’RE SO VINE

DECEMBER VINE ROLLS OUT VANITY NAMES

We Are Social
VANITY LEADS TO VISIBILITY
Vine release vanity URLs which allow our old vines to be found much more
easily, what a lovely ...
#thanks

We Are Social
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Once upon a vine

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  • Dunkin’ Donuts runs the first Vine TV ad during theMonday Night Football show on ESPN
  • The new version of the app allowed you to editclips, delete and re-record them, or save a session for later
  • Transcript of "Once upon a vine"

    1. 1. ONCE UPON A VINE A VINE-LINE OF VINE’S FIRST YEAR We Are Social
    2. 2. JAN 24 TWITTER OFFICIALLY LAUNCHES VINE We Are Social Client Name × Document Title × Date × Page
    3. 3. The first Vine… Is a pair of cute kids on a train We Are Social
    4. 4. FEB VINE GETS GIVEN AN “ADULT” RATING We Are Social
    5. 5. An early setback! ..the apple app store gives Vine an adult rating warning under 17s not to download the app We Are Social
    6. 6. VINE CLAWS IT BACK MARCH WE SEE VINE’S FIRST MOVIE TRAILER We Are Social
    7. 7. The Wolverine “tweaser” released And quickly becomes the most RT’d Vine to date We Are Social
    8. 8. VINE TELLS THE NEWS APRIL A VINE OF THE BOSTON BOMBING GOES VIRAL We Are Social
    9. 9. A Vine is made of the bombings on TV.. ..which get’s picked up and makes the news as Vine becomes the number 1 downloaded app on in the app store We Are Social
    10. 10. VINE IS 100 MAY VINE TURNS 100 DAYS OLD AND CELEBRATES WITH A BROOMSTICK We Are Social
    11. 11. FLYING BROOMSTICK VINES TAKE OFF Ethan Nudd’s “I don’t even know” YouTube vid starts a copycat Vine craze We Are Social
    12. 12. INSTASCRAMBLE JUNE FACEBOOK FIGHTS BACK WITH INSTAGRAM VIDEO We Are Social
    13. 13. EVERYONE CAN BE FAMOUS FOR 15 SECONDS As Vine is released for Android, Instagram breaks into the shortform video market We Are Social
    14. 14. JULY VINE LAUNCH 15 CHANNELS We Are Social
    15. 15. VINE GETS SOPHISTICATED −  Private Vines and easy to search channels including comedy, music and nature and each have their own feed on the app We Are Social
    16. 16. AUGUST VINE HITS 40M USERS We Are Social
    17. 17. IT’S A BIG SOCIAL MEDIA LOVE IN! We Are Social
    18. 18. SLAM DUNKIN’ SEPTEMBER VINE MAKES THE T.V We Are Social
    19. 19. DUNKIN’ DONUTS RUNS FIRST VINE TV AD During the Monday Night Football show on ESPN Dunkin’ Donuts aim for a younger 2nd screen fixated audience We Are Social
    20. 20. BACK TO THE FUTURE OCTOBER VINE INTRODUCES “TIME MACHINE” AND “SESSIONS” We Are Social
    21. 21. VINE SPECS UP The new version of the app allowed you to edit clips, delete and re-record them, or save a session for later We Are Social
    22. 22. VINE ON WINDOWS NOVEMBER MICROSOFT TAKES 3RD PLACE OS PRIORITY We Are Social
    23. 23. VINE IS NOW AVAILABLE ACROSS MOST HANDSETS Having twitter’s financial and development muscle behind them allows Vine to be available to new users further driving adoption We Are Social
    24. 24. YOU’RE SO VINE DECEMBER VINE ROLLS OUT VANITY NAMES We Are Social
    25. 25. VANITY LEADS TO VISIBILITY Vine release vanity URLs which allow our old vines to be found much more easily, what a lovely Christmas pressie We Are Social
    26. 26. #thanks We Are Social
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