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evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
evian: The Wimbeldon Wiggle case study
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evian: The Wimbeldon Wiggle case study

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  • 1. evian: The Wimbledon Wiggle social we are
  • 2. Wimbledon is a very civilised affair, full of traditions, ceremony and polite applause social we are
  • 3. evian wanted to implement a socially-led campaign to own conversation in a crowded sponsor market
  • 4. While injecting some ‘Live young’ spirit into the tournament social we are
  • 5. Since tennis began, players have made a cheeky booty-shake when awaiting a serve social we are
  • 6. It’s an easily recognisable move, that anyone can do, and that evian could own social we are
  • 7. We decided to give this shake a name
  • 8. And turn it into a socially spread dance move! social we are
  • 9. Every dance move must have its own music video
  • 10. So we created a 60-second film, featuring an exclusive soundtrack by Tiger Monkey
  • 11. A Facebook app allowed fans to upload their own wiggles, and vote for their favourite
  • 12. In return for signed Maria Sharapova goodies, and the chance to win VIP Wimbledon tickets social we are
  • 13. Even celebrities couldn’t resist joining in social we are
  • 14. Weird and wonderful wiggles flooded in
  • 15. The best were shown on giant outdoor screens across London
  • 16. Within days, more than 80,000 people had wiggled, voted or interacted with evian social we are
  • 17. The campaign reached 90 million people across social media, online and traditional news channels
  • 18. We like to think a new tradition has been born

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