European social media <ul><li>Nuances in usage </li></ul><ul><li>as seen through </li></ul><ul><li>Forrester’s </li></ul><...
The social technographics ladder Forrester Research’s consumer technographics data © 2009 Forrester Research
European usage Forrester Research’s consumer technographics data © 2009 Forrester Research
Sliced by age
18-24 Forrester Research’s consumer technographics data © 2009 Forrester Research
25-34 Forrester Research’s consumer technographics data © 2009 Forrester Research
35-44 Forrester Research’s consumer technographics data © 2009 Forrester Research
45-54 Forrester Research’s consumer technographics data © 2009 Forrester Research
55+ Forrester Research’s consumer technographics data © 2009 Forrester Research
Sliced by country
US Forrester Research’s consumer technographics data © 2009 Forrester Research
Netherlands Forrester Research’s consumer technographics data © 2009 Forrester Research
Sweden Forrester Research’s consumer technographics data © 2009 Forrester Research
Italy Forrester Research’s consumer technographics data © 2009 Forrester Research
UK Forrester Research’s consumer technographics data © 2009 Forrester Research
Spain Forrester Research’s consumer technographics data © 2009 Forrester Research
France Forrester Research’s consumer technographics data © 2009 Forrester Research
Germany Forrester Research’s consumer technographics data © 2009 Forrester Research
Upcoming SlideShare
Loading in...5
×

European Social Media

25,334

Published on

Published in: Business, Technology
7 Comments
105 Likes
Statistics
Notes
  • Think this is a really poor dataset, besides the technographics (which are rudimentary at best) there is no discussion on which social channels are being employed, for instance do the Dutch use Facebook or Hyves? etc....
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thanks! It's very helpfull for my thesis
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Quite interesting that most of the countries with the highest Facebook penetration-% are missing. http://www.facebakers.com/blog/25-countries-with-top-facebook-penetration-to-population/ . I just wonder, why those countries were not included in this research.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Those numbers are percentages. And yes, the different categories don't add up to 100%. This is because a user can belong to more than one group (one could 'read blogs' as well as 'maintain a profile on a social networking site'.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I think this stuff could be interesting, but only if somebody can tell me what the numbers on the y-axis mean? Are those numbers or percentages, and of what? Please let me know. J.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
25,334
On Slideshare
0
From Embeds
0
Number of Embeds
20
Actions
Shares
0
Downloads
0
Comments
7
Likes
105
Embeds 0
No embeds

No notes for slide

European Social Media

  1. 1. European social media <ul><li>Nuances in usage </li></ul><ul><li>as seen through </li></ul><ul><li>Forrester’s </li></ul><ul><li>Technographics </li></ul><ul><li>data </li></ul>
  2. 2. The social technographics ladder Forrester Research’s consumer technographics data © 2009 Forrester Research
  3. 3. European usage Forrester Research’s consumer technographics data © 2009 Forrester Research
  4. 4. Sliced by age
  5. 5. 18-24 Forrester Research’s consumer technographics data © 2009 Forrester Research
  6. 6. 25-34 Forrester Research’s consumer technographics data © 2009 Forrester Research
  7. 7. 35-44 Forrester Research’s consumer technographics data © 2009 Forrester Research
  8. 8. 45-54 Forrester Research’s consumer technographics data © 2009 Forrester Research
  9. 9. 55+ Forrester Research’s consumer technographics data © 2009 Forrester Research
  10. 10. Sliced by country
  11. 11. US Forrester Research’s consumer technographics data © 2009 Forrester Research
  12. 12. Netherlands Forrester Research’s consumer technographics data © 2009 Forrester Research
  13. 13. Sweden Forrester Research’s consumer technographics data © 2009 Forrester Research
  14. 14. Italy Forrester Research’s consumer technographics data © 2009 Forrester Research
  15. 15. UK Forrester Research’s consumer technographics data © 2009 Forrester Research
  16. 16. Spain Forrester Research’s consumer technographics data © 2009 Forrester Research
  17. 17. France Forrester Research’s consumer technographics data © 2009 Forrester Research
  18. 18. Germany Forrester Research’s consumer technographics data © 2009 Forrester Research

×