European Social Media

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  • Think this is a really poor dataset, besides the technographics (which are rudimentary at best) there is no discussion on which social channels are being employed, for instance do the Dutch use Facebook or Hyves? etc....
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  • Thanks! It's very helpfull for my thesis
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  • Quite interesting that most of the countries with the highest Facebook penetration-% are missing. http://www.facebakers.com/blog/25-countries-with-top-facebook-penetration-to-population/ . I just wonder, why those countries were not included in this research.
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  • Those numbers are percentages. And yes, the different categories don't add up to 100%. This is because a user can belong to more than one group (one could 'read blogs' as well as 'maintain a profile on a social networking site'.
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  • I think this stuff could be interesting, but only if somebody can tell me what the numbers on the y-axis mean? Are those numbers or percentages, and of what? Please let me know. J.
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European Social Media

  1. 1. European social media <ul><li>Nuances in usage </li></ul><ul><li>as seen through </li></ul><ul><li>Forrester’s </li></ul><ul><li>Technographics </li></ul><ul><li>data </li></ul>
  2. 2. The social technographics ladder Forrester Research’s consumer technographics data © 2009 Forrester Research
  3. 3. European usage Forrester Research’s consumer technographics data © 2009 Forrester Research
  4. 4. Sliced by age
  5. 5. 18-24 Forrester Research’s consumer technographics data © 2009 Forrester Research
  6. 6. 25-34 Forrester Research’s consumer technographics data © 2009 Forrester Research
  7. 7. 35-44 Forrester Research’s consumer technographics data © 2009 Forrester Research
  8. 8. 45-54 Forrester Research’s consumer technographics data © 2009 Forrester Research
  9. 9. 55+ Forrester Research’s consumer technographics data © 2009 Forrester Research
  10. 10. Sliced by country
  11. 11. US Forrester Research’s consumer technographics data © 2009 Forrester Research
  12. 12. Netherlands Forrester Research’s consumer technographics data © 2009 Forrester Research
  13. 13. Sweden Forrester Research’s consumer technographics data © 2009 Forrester Research
  14. 14. Italy Forrester Research’s consumer technographics data © 2009 Forrester Research
  15. 15. UK Forrester Research’s consumer technographics data © 2009 Forrester Research
  16. 16. Spain Forrester Research’s consumer technographics data © 2009 Forrester Research
  17. 17. France Forrester Research’s consumer technographics data © 2009 Forrester Research
  18. 18. Germany Forrester Research’s consumer technographics data © 2009 Forrester Research

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