SNOOK   DESIGNING IN THE    PUBLIC SECTOR- making the case for do tanks -       SARAH DRUMMOND              Canberra
LIE FS     R BEO U            I PL ES    P RI NC&
N ERS            DE SIG  RV ICESE            th ings       do            EN TLY     IF FER D
double diamond design process Discover   Define   Develop   Deliver
prototyping
visualand storytelling
co-design
people
“fuzzy front endproblem solving”    Liz sanders
you play with lego      you stalk people       You draw alotBut what the hell do you     actually do?
“Working in the way we have done with the TotalCraigroyston initiative feels like we have actuallybeen listened to. It fee...
PUBLIC SECTOR = NO DESIGN
GOING BACK TO BASIC SKILLS
HANDING OVER TOOLS
“FIRST OF ALL DESIGN CANNOT BE SEEN.”   - PETER GORB
Here is the science bit...
PolicyFraming wicked problems Catalysts of new futures                            Designforgov                            ...
GOVERNMENT                                                   RESEARCH              PUBLIC                                 ...
This isn’t just service design        Empathy       New Skills    New relationships    New business cases    Changing Mind...
O OK SN     ma kes        PACT     IMAN
S C OT T I S HPARLIAMENT   The festival of PoliticsDEBATE CHAMBER, HOLYROOD
PERSONAL DEMOCRACY FORUM    GOOGLE FELLOWSHIP
SOCIALINNOVATION   CAMP  CAIRO, EGYPT
IDEAINCUBATOR  ITU telecom WorldGENEVA, SWITZERLAND
DESIGNCAMP   GLASGOW 2014COMMONWEALTH GAMES
YOUNGENTERPRISE AWARDYOUNG SCOT AWARDS 2012
“We should become architects of the future,         not victims of the past ”          - Buckminster Fuller
“A rat race is for rats. We are not rats.           We are Humans”             - Jimmy Reid
FERMENTINGA REVOLUTIONIN SCOTLAND   WE ARE SNOOK
thanks!(for the heat)@rufflemuffin@wearesnookwearesnook.   com
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
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Snook presentation canberra
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Snook presentation canberra
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Snook presentation canberra
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Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
Snook presentation canberra
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Snook presentation canberra

  1. 1. SNOOK DESIGNING IN THE PUBLIC SECTOR- making the case for do tanks - SARAH DRUMMOND Canberra
  2. 2. LIE FS R BEO U I PL ES P RI NC&
  3. 3. N ERS DE SIG RV ICESE th ings do EN TLY IF FER D
  4. 4. double diamond design process Discover Define Develop Deliver
  5. 5. prototyping
  6. 6. visualand storytelling
  7. 7. co-design
  8. 8. people
  9. 9. “fuzzy front endproblem solving” Liz sanders
  10. 10. you play with lego you stalk people You draw alotBut what the hell do you actually do?
  11. 11. “Working in the way we have done with the TotalCraigroyston initiative feels like we have actuallybeen listened to. It feels different this time” - Local Resident at Co-Creation session
  12. 12. PUBLIC SECTOR = NO DESIGN
  13. 13. GOING BACK TO BASIC SKILLS
  14. 14. HANDING OVER TOOLS
  15. 15. “FIRST OF ALL DESIGN CANNOT BE SEEN.” - PETER GORB
  16. 16. Here is the science bit...
  17. 17. PolicyFraming wicked problems Catalysts of new futures Designforgov Do tank Interpreting Action Briefs not policys Forming partnerships to develop UI Designforgov Do tankInternal Design Capacity Companies who canrespond to user needs andcreate awesome customer Embedding design Grassroots Closing feedback loops Communication Responding Platforms
  18. 18. GOVERNMENT RESEARCH PUBLIC PUBLIC FUNDERS BODIES DotankPARTNERSHIP ACCESS TO PROJECTS THE PUBLIC DEVELOPING PROTOTYPING PRODUCTS TRAINING (CPD)
  19. 19. This isn’t just service design Empathy New Skills New relationships New business cases Changing Mindsets
  20. 20. O OK SN ma kes PACT IMAN
  21. 21. S C OT T I S HPARLIAMENT The festival of PoliticsDEBATE CHAMBER, HOLYROOD
  22. 22. PERSONAL DEMOCRACY FORUM GOOGLE FELLOWSHIP
  23. 23. SOCIALINNOVATION CAMP CAIRO, EGYPT
  24. 24. IDEAINCUBATOR ITU telecom WorldGENEVA, SWITZERLAND
  25. 25. DESIGNCAMP GLASGOW 2014COMMONWEALTH GAMES
  26. 26. YOUNGENTERPRISE AWARDYOUNG SCOT AWARDS 2012
  27. 27. “We should become architects of the future, not victims of the past ” - Buckminster Fuller
  28. 28. “A rat race is for rats. We are not rats. We are Humans” - Jimmy Reid
  29. 29. FERMENTINGA REVOLUTIONIN SCOTLAND WE ARE SNOOK
  30. 30. thanks!(for the heat)@rufflemuffin@wearesnookwearesnook. com

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