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Matt presents the four types of test every Ecommerce business should be running. He explains how to identify what to test and how to prioritise your testing schedule, as well as settling once and for all the question “what’s wrong with testing button colours”? He’ll cover pricing and price framing, proposition testing and radical redesigns to optimise for engagement and conversion. Key take-aways for each section are shared ready for businesses to go and implement in their own organisation.