Using Analytics to Drive UX Strategy

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Simon is managing director of award-winning digital marketing agency, PushON and a founder of the market leading SASCon conference. Since its launch in 2005, PushON has grown into one of the most highly regarded digital agencies in the UK with a team of 25 digital experts and an annual turnover in excess of £1m.

With over 20 years worth of experience in the digital sector and an honest, down-to-earth approach, Simon is a regular guest speaker at a range of conferences and events, offering his invaluable insight and knowledge to help brands achieve clear ROI on their digital marketing campaigns.

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Using Analytics to Drive UX Strategy

  1. 1. We are PushON The Online Marketing People
  2. 2. Using Analytics to drive UX Strategy
  3. 3. What is all this UX Schnizzle Mcdizzle of which you speak?
  4. 4. This looks awesome! This is what the client wants to see. Historically…
  5. 5. If you can all try to buy a blue jumper please and complete the survey Ideally…
  6. 6. Let’s busk it Reality…
  7. 7. UX Design (Top Down Approach) Analytics (Bottom up Approach)
  8. 8. Key an eye on the blog: http://analytics.blogspot.co.uk/ Loads of great tutorials and insights on the YouTube channel: http://www.youtube.com/googleanalytics
  9. 9. Site Speed
  10. 10. Try the page speed suggestions Page Speed Score, high score = good, low score = bad
  11. 11. Custom Dashboards
  12. 12. Facts About Visitors Dashboard
  13. 13. Click the “Save dashboard to your Google Analytics Profile” button http://www.dashboardjunkie.com/visitor-facts-dashboard
  14. 14. Make Your Boss Think You’re Clever Click Create To Install the Dashboard Select the account to apply the dashboard to
  15. 15. Check out: http://www.google.co.uk/analytics/learn/solutions-gallery.html http://www.dashboardjunkie.com http://econsultancy.com/uk/blog/62828-10-useful-google-analytics- custom-dashboards http://www.stateofsearch.com/google-analytics-dashboards/
  16. 16. Event Tracking Track Interactions with elements on page External Links Internal Banners Sign-up, log-in, form submissions Downloads Widgets Videos Social Sharing Buttons Form Completion Progress
  17. 17. Events Flow Report
  18. 18. Content Experiments
  19. 19. Content Experiments
  20. 20. Button Optimizer App from SiteApps http://siteapps.com/app/button_optimizer-430
  21. 21. Telephone 0844 967 0565 Email info@pushon.co.uk Online pushon.co.uk Thanks for listening, I hope it was informative and helpful

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