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Mobile: the big game changer

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A recent survey shows that most people in the western world have their mobile device no more than three feet away from them for 80% of their waking life. Our mobile devices have become our primary …

A recent survey shows that most people in the western world have their mobile device no more than three feet away from them for 80% of their waking life. Our mobile devices have become our primary connection to our digital life. At the same time more and more of our non-digital life is becoming dependent on our digital identity. This changes our behaviour and raises new challenges and opportunities for all digital endeavours. Patrik will talk about strategies that organisations can use to conceive and deliver an efficient time-to-market mobile project. He will also discuss initiatives to create ‘more than a mobile app’ and but instead to create ‘a mobile company’. The discussion will be both strategic and practical, from thoughts on how to get a competitive advantage in a more mobile world to why HTTP will be challenged by protocols like MQTT in the mobile age. A more mobile world changes everything, from customer relations to user interface considerations and technologies. It challenges the whole game and everything we thought we knew about digital.


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  • Who I’m I
  • 7 of the 18 Android phones never ran a current version of the OS.12 of 18 only ran a current version of the OS for a matter of weeks or less.11 of 18 stopped getting any support updates less than a year after release.
  • A few years back mobile where mostly for the blue collar workers that needed tactical and operational support for inventory tracking, work orders and such solutions. Now we see a transition into the other workers where the “knowledge workers” need to have information and collaborate more effective. The operational tempo that we do business has speed up dramaticly. Companies are moving from a after matter analysis where they looked at the number after the event to a real time data analasis. That changes everything around you management and how you need to be planning. Companies move from the siloview of the operational and tactical operational to situational awarness, where they have dashboards for showing impacts on day to day basis.This has also lead to the https://www.youtube.com/watch?v=bC8rLS5_-q4&list=TL1EwBCbtJlV0seEPSpkw1gqNzunHb-ucX
  • MQTT is a light weight machine-to-machine (M2M)/"Internet of Things" connectivity protocol.
  • MQTT is a light weight machine-to-machine (M2M)/"Internet of Things" connectivity protocol.
  • MQTT is a light weight machine-to-machine (M2M)/"Internet of Things" connectivity protocol.
  • MQTT (Message Queuing Telemetry Transport) is a light weight machine-to-machine (M2M)/"Internet of Things" connectivity protocol.
  • Who I’m I
  • Transcript

    • 1. Patrik Malmquist | Occasionally organised Project Manager former Enterprise Mobility Manager at Sigma patrik.malmquist@sigma.se | @PatrikMalmquist | #campdigital
    • 2. & cheaper, faster, better!
    • 3. 90’s80’s60’s We are here Back-Office Computing Client-Server PC World Wide Web and eBusiness SMAC – Social, Mobile, Analytics & Clouds
    • 4. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application Application focused Transport focused
    • 5. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Human focused Application focused Transport focused Enabler Impact
    • 6. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 7. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 8. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 9. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 10. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 11. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government no-mobile-phone phobia
    • 12. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 13. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 14. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 15. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 16. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Moto 360 by Google launched 2014-03-19
    • 17. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Moto 360 by Google launched 2014-03-19
    • 18. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Moto 360 by Google launched 2014-03-19
    • 19. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Human focused Application focused Transport focused
    • 20. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 21. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 22. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 23. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 24. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Survey in UK 2013 1000 car buyers of new cars answered Answer: 3rd place Volvo
    • 25. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 26. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organization 10: Government
    • 27. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 28. Maturity timeframe Valuetotheorganisation Access to existing digital information regardless of time and space Access to corporate unique information linked to unique business process Develop new processes and practices using? Enterprise Mobility Personal productivity Digital collaboration regardless of time and place
    • 29. Maturity timeframe Valuetotheorganisation Access to existing digital information regardless of time and space Access to corporate unique information linked to unique business process Develop new processes and practices using? Enterprise Mobility Personal productivity Digital collaboration regardless of time and place Anticipated value novelty and hype ≈ 18 month
    • 30. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government http://theunderstatement.com/post/11982112928/android-orphans-visualizing-a-sad-history-of-support
    • 31. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 32. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 33. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 34. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 35. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 36. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Human focused Application focused Transport focused
    • 37. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 38. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 39. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Human focused Application focused Transport focused
    • 40. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 41. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 42. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 43. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 44. From the complexity of many … To the simplicity of one DB Analytics Engine Cloud Service Analytics Engine Cloud Service App DB App
    • 45. Industrialize Design & Develop Obtain Insight Manage Deploy Instrument Integrate Test Scan & Certify
    • 46. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 47. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Human focused Application focused Transport focused
    • 48. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organization 10: Government
    • 49. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 50. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government Human focused Application focused Transport focused
    • 51. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 52. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government
    • 53. 1: Physical 2: Data-Link 3: Network 4: Transport 5: Session 6: Presentation 7: Application 8: Individual 9: Organisation 10: Government 
    • 54. MQTT features: • Publish/Subscribe • 1-to-many messaging • 3 QOS-levels Arguments: • Speed • Lower power usage than HTTP polling
    • 55. World Wide Web and eBusiness SMAC – Social, Mobile, Analytics & Clouds HTML4 / XHTML HTML5 IP4v IP6v HTTP MQTT Mouse + Keyboard Touch Stationary computing Mobile computing 3G 4G We are here Hardware are tailor made Hardware is building blocks
    • 56. patrik.malmquist@sigma.se @PatrikMalmquist