Neiman Globe

A WORLDWIDE HOLIDAY CARD WITH NO POSTAGE NECESSARY

THE AGENCY WANTED TO...Raise money Create a unique holiday card Drive Facebook for charity without paying postage interaction & likes Oh yeah...and in less than 2 weeks.

SOLUTION? Create a life-sized snow globe andbroadcast it live for the world to see.

We stuffed a glass office with aninordinate amount of packingpeanuts against a backdrop of awinter forest, stuck an employee inthere, and flipped on the fans.INSTANT SNOW GLOBE!

HOW IT WORKEDAn email drove viewers to our homepageon December 22nd when the globe wentlive at 9am. The homepage was a livefeed of the globe in action. Visitors couldinteract with people in the globe viaTwitter, a chat room, or the newlyinstalled “Globe Phone.”A call to action at the bottom of the pageencouraged people to “like” the globe.Each like would generate a dollardonation to The Global Fund.We created a foursquare location andgave out physical badges as keepsakes.Analytics were monitored to trackgeographic reach and provide updateson our global quest.

RESULTS• Agency website broke single day site visits record• Viewership of the globe reached 51 countries or over 25% of the world• Garnered local publicity with bloggers and news outlets• Neiman raised $564 for The Global Fund by increasing our Facebook fan base by 35%TAKE A PEEK INSIDE THE GLOBE:http://vimeo.com/18499126/

Only downside...Our cleaning crew quit (for real), and westill ﬁnd packing peanuts everywhere.

http://www.mediabistro.com	31137
https://twitter.com	652
https://www.mediabistro.com	41
https://si0.twimg.com	25
https://twimg0-a.akamaihd.net	11
http://twitter.com	2

Neiman Globe

by weareneiman on Jul 05, 2012

Accessibility

Categories

Upload Details

Usage Rights

6 Embeds 31,868

Statistics

Neiman Globe Presentation Transcript