A WORLDWIDE HOLIDAY CARD WITH    NO POSTAGE NECESSARY
THE AGENCY WANTED TO...Raise money     Create a unique holiday card           Drive Facebook for charity      without payi...
SOLUTION? Create a life-sized snow globe andbroadcast it live for the world to see.
We stuffed a glass office with aninordinate amount of packingpeanuts against a backdrop of awinter forest, stuck an employee ...
HOW IT WORKEDAn email drove viewers to our homepageon December 22nd when the globe wentlive at 9am. The homepage was a liv...
RESULTS• Agency website broke single day  site visits record• Viewership of the globe reached 51  countries or over 25% of...
Only downside...Our cleaning crew quit (for real), and westill find packing peanuts everywhere.
Upcoming SlideShare
Loading in...5
×

Neiman Globe

33,069

Published on

An attempt to take the 2010 agency holiday card global, without paying a cent on postage. With 20 cubic feet of packing peanuts and a couple industrial-strength floor dryers, we turned one of a&g’s glass offices into a human-sized snow globe. The event was streamed live for two days. During that time, the event reached more than 50 countries.

Published in: Technology, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
33,069
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Neiman Globe

    1. 1. A WORLDWIDE HOLIDAY CARD WITH NO POSTAGE NECESSARY
    2. 2. THE AGENCY WANTED TO...Raise money Create a unique holiday card Drive Facebook for charity without paying postage interaction & likes Oh yeah...and in less than 2 weeks.
    3. 3. SOLUTION? Create a life-sized snow globe andbroadcast it live for the world to see.
    4. 4. We stuffed a glass office with aninordinate amount of packingpeanuts against a backdrop of awinter forest, stuck an employee inthere, and flipped on the fans.INSTANT SNOW GLOBE!
    5. 5. HOW IT WORKEDAn email drove viewers to our homepageon December 22nd when the globe wentlive at 9am. The homepage was a livefeed of the globe in action. Visitors couldinteract with people in the globe viaTwitter, a chat room, or the newlyinstalled “Globe Phone.”A call to action at the bottom of the pageencouraged people to “like” the globe.Each like would generate a dollardonation to The Global Fund.We created a foursquare location andgave out physical badges as keepsakes.Analytics were monitored to trackgeographic reach and provide updateson our global quest.
    6. 6. RESULTS• Agency website broke single day site visits record• Viewership of the globe reached 51 countries or over 25% of the world• Garnered local publicity with bloggers and news outlets• Neiman raised $564 for The Global Fund by increasing our Facebook fan base by 35%TAKE A PEEK INSIDE THE GLOBE:http://vimeo.com/18499126/
    7. 7. Only downside...Our cleaning crew quit (for real), and westill find packing peanuts everywhere.

    ×