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Neiman Globe

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An attempt to take the 2010 agency holiday card global, without paying a cent on postage. With 20 cubic feet of packing peanuts and a couple industrial-strength floor dryers, we turned one of a&g’s ...

An attempt to take the 2010 agency holiday card global, without paying a cent on postage. With 20 cubic feet of packing peanuts and a couple industrial-strength floor dryers, we turned one of a&g’s glass offices into a human-sized snow globe. The event was streamed live for two days. During that time, the event reached more than 50 countries.

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Neiman Globe Neiman Globe Presentation Transcript

  • A WORLDWIDE HOLIDAY CARD WITH NO POSTAGE NECESSARY
  • THE AGENCY WANTED TO...Raise money Create a unique holiday card Drive Facebook for charity without paying postage interaction & likes Oh yeah...and in less than 2 weeks.
  • SOLUTION? Create a life-sized snow globe andbroadcast it live for the world to see.
  • We stuffed a glass office with aninordinate amount of packingpeanuts against a backdrop of awinter forest, stuck an employee inthere, and flipped on the fans.INSTANT SNOW GLOBE!
  • HOW IT WORKEDAn email drove viewers to our homepageon December 22nd when the globe wentlive at 9am. The homepage was a livefeed of the globe in action. Visitors couldinteract with people in the globe viaTwitter, a chat room, or the newlyinstalled “Globe Phone.”A call to action at the bottom of the pageencouraged people to “like” the globe.Each like would generate a dollardonation to The Global Fund.We created a foursquare location andgave out physical badges as keepsakes.Analytics were monitored to trackgeographic reach and provide updateson our global quest.
  • RESULTS• Agency website broke single day site visits record• Viewership of the globe reached 51 countries or over 25% of the world• Garnered local publicity with bloggers and news outlets• Neiman raised $564 for The Global Fund by increasing our Facebook fan base by 35%TAKE A PEEK INSIDE THE GLOBE:http://vimeo.com/18499126/
  • Only downside...Our cleaning crew quit (for real), and westill find packing peanuts everywhere.