Mobile SocialCommerceDiscussion on the impact of Mobility
eCommerce Stats                                      WORLD INTERNET USAGE AND POPULATION STATISTICS                       ...
Mobile Commerce Elements                                      5. Mobile                                      Ticketing    ...
Social Commerce Elements                                      1. Ratings          7. Social                               ...
Concluding that Social mCommerce can happenanytime, anywhere is true...but it likely won’t make any of us millionaires    ...
Mobile Social Commerce is combination ofEcosystems                Understanding people’s context                 the user ...
Discovery Phase - examples    Social Badges                     8
Discovery through social games                      9
Recommendations from Quizzes & Polls                     10
Purchase Phase examplesFriends Affiliate         Coupons Affiliate    Network                  Network                    11
Product Customization – Social ContentCreation                      12
Consumer Self-Care & Support                     13
Shops in Social Sites ?                          14
Recommendation Engines                   15
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4. Mobile Social Commerce - Jussi Wacklin, Nokia

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Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London

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4. Mobile Social Commerce - Jussi Wacklin, Nokia

  1. 1. Mobile SocialCommerceDiscussion on the impact of Mobility
  2. 2. eCommerce Stats WORLD INTERNET USAGE AND POPULATION STATISTICS Population Internet Users Penetration Growth Users % World Regions ( 2010 Est.) Latest Data (% Population) 2000-2010 of Table Africa 1,013,779,050 110,931,700 10.9 % 2,357.3 % 5.6 % Asia 3,834,792,852 825,094,396 21.5 % 621.8 % 42.0 % Europe 813,319,511 475,069,448 58.4 % 352.0 % 24.2 % Middle East 212,336,924 63,240,946 29.8 % 1,825.3 % 3.2 % North America 344,124,450 266,224,500 77.4 % 146.3 % 13.5 % Latin America/Caribbean 592,556,972 204,689,836 34.5 % 1,032.8 % 10.4 % Oceania / Australia 34,700,201 21,263,990 61.3 % 179.0 % 1.1 % WORLD TOTAL 6,845,609,960 1,966,514,816 28.7 % 444.8 % 100.0 % (Source: internetworldsats.com 2010) telecom statistic forecasts Population 6.9 billion Fixed lines 1.4 billion “In US, eCommerce Mobile subscribers 5.1 billion value is 5% of overall Mobile text messages sent 4.2 trillion retail sector value” Internet users 1.9 billion Fixed broadband subscribers 580 million(Source: BuddeComm forecasts, 2010) 3
  3. 3. Mobile Commerce Elements 5. Mobile Ticketing 6. 4. Coupons, Discovery Loyalty Cards 3.Marketing 7. Advertising Payments mCommerce Mobile Commerce is any commercial transaction, involving the use of mobile device in some part of that process 8. Location 2. Auctions Services 9. Info 1. Stores Services 10. Banking 4
  4. 4. Social Commerce Elements 1. Ratings 7. Social 2. Reviews Marketplace Social Commerce Commercial transaction that supports social interaction and user contributions, to assist in the online buying and selling of products and 3.Shared 6. Wish lists services. shopping lists 4. 5. Referrals Recommend ations 5
  5. 5. Concluding that Social mCommerce can happenanytime, anywhere is true...but it likely won’t make any of us millionaires 6
  6. 6. Mobile Social Commerce is combination ofEcosystems Understanding people’s context the user is normally in this locationMobile Space the user often visits this neighborhood the user operates within a certain time frame the user is heading in to a certain anchor point User has contact list of friends & methods to communicate User tends to use device certain way in different times Understanding people’s buying preferencesCommerce the user prefers this merchant the user prefers this type of merchandiseSpace the user prefers this brand the user prefers this type of cuisine the user prefers this restaurant the user prefers this news source Understanding people’s social preferencesSocial Space User claims personal information and preferences User belongs to certain social networks and groups User has personal network of friends User likes/follows/interacts with certain brands  Social ethics differ from commercial ethics 7
  7. 7. Discovery Phase - examples Social Badges 8
  8. 8. Discovery through social games 9
  9. 9. Recommendations from Quizzes & Polls 10
  10. 10. Purchase Phase examplesFriends Affiliate Coupons Affiliate Network Network 11
  11. 11. Product Customization – Social ContentCreation 12
  12. 12. Consumer Self-Care & Support 13
  13. 13. Shops in Social Sites ? 14
  14. 14. Recommendation Engines 15
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