1. Social Media to Social Retailing - Ian Jindal

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Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London

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1. Social Media to Social Retailing - Ian Jindal

  1. 1. Social Media to Social Retailing Like Minds “Social Commerce Immersive” London, February 2011 www.ianjindal.com
  2. 2. Ian Jindalwww.ianjindal.comhttp://twitter.com/ianjindal
  3. 3. Ian Jindalwww.ianjindal.comhttp://twitter.com/ianjindal
  4. 4. Ian Jindalwww.ianjindal.comhttp://twitter.com/ianjindal
  5. 5. Internet and eCommerce
  6. 6. Up to 93% penetration for the affluent, 73% overall•  73% of the UK is online (93% for the top 10% of earners – 3.5 times higher than the lowest 10%)•  14.3 million households•  83% of houses with children have internet access•  44% have a social media profile Source: http://www.statistics.gov.uk/articles/social_trends/e-society-2010.pdf
  7. 7. Internet is part of daily life•  80% of 16 ~ 54 yr-olds access daily•  Main uses –  Email (90%) –  Information (75%) –  Travel (63%) –  Internet Banking (54%) –  Reading (51%) –  Web Radio or TV (45%) –  Chat/Social (45%) Source: http://www.statistics.gov.uk/articles/social_trends/e-society-2010.pdf
  8. 8. TV is still more important though… Source: http://www.statistics.gov.uk/articles/social_trends/e-society-2010.pdf
  9. 9. Social Media to Social Commerce
  10. 10. In May 2010 Social Networks overtook Search as the primary category in the UK
  11. 11. Social traffic to retailers exceeds email
  12. 12. Social traffic to retailers exceeds email – trend consolidated in 2010 (Hitwise) http://weblogs.hitwise.com/heather-dougherty/2011/01/holiday_retail_gets_more_socia.html
  13. 13. Social and Mobile •  500 million users •  250 million log in every day •  130 friends (average user) •  700 billion minutes/month spent on FB •  200 million users via Mobile •  Mobile users 100% more active (ie 2x) Source: http://www.facebook.com/press/info.php?statistics
  14. 14. Social Retailing?
  15. 15. Customer to Customer (C2C) and the Network Effect • 183 billion user-generated impressions • c3300 review impressions per second • c.1,000 retailers •  http://www.texastechpulse.com/bazaarvoice_releases_traffic_stats/s-0021683.html
  16. 16. Hand-to-hand selling - Twitter and ‘Tweetailers’ http://twitter.com/etail/tweetailers
  17. 17. Facebook Deals - adding promotions to place and social http://econsultancy.com/uk/blog/6811-facebook-launches-location-based-deals-will-users-actually-redeem-them http://www.internetretailing.net/2011/02/facebook-deals-adding-the-what-to-the-where-and-who/
  18. 18. Facebook Deals - adding promotions to place and social http://econsultancy.com/uk/blog/6811-facebook-launches-location-based-deals-will-users-actually-redeem-them http://www.internetretailing.net/2011/02/facebook-deals-adding-the-what-to-the-where-and-who/
  19. 19. What skills will we demand of staff?
  20. 20. Social Commerce – Roundtable videos… http://www.internetretailing.net/events/bazaarvoice-social-commerce-insight-roundtable
  21. 21. Social Retailing?Social media and UGC a normal part of retail nowFocus on social media to amplify the voice of the customer, and connectSocial retailing is hands-on: individual, real people speaking with customersSocial retailing needs to fight for resource within thinly-staffed teamsChallenges to skills, roles, notions of brand, engagement and ROI…
  22. 22. Mobile : Place and M-Retailing – the mobile brings social ‘alive’
  23. 23. Guerilla m-retailing - it s just retailing
  24. 24. A different paradigm: modal and contextual
  25. 25. Mobile, social and information – Digital Shoplifting
  26. 26. Mobile, social and information – the effect on retail the forecourt 900,000 views a month 45% on the dealer forecourt!!
  27. 27. M-Retailing has enabled S-Retailing
  28. 28. Yesterday’s future – social and mobile – is already here •  Over 2 years old •  All components now exist and are free •  All aspects “work” too! Copyright Icon Nicholson http://www.iconnicholson.com/nrf07/
  29. 29. S-Retailing…Unlocked eCommerce from ‘just’ the web and ‘just’ a keyboardMobile has mobilised (sorry) the retailers to sell sociallyCustomers can live with your brand everywhere, on their termsYour staff need to live with the brand and the customers – around the clock?Customer to Customer selling is supplemented by Retailer to Customer!Impact on skills and staffing at head office, in-store and contact centres
  30. 30. Thank you!www.ianjindal.comwww.internetretailing.netwww.innoparticularorder.comwww.europeanecommerceforum.orghttp://twitter.com/ianjindalhttp://twitter.com/etail
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