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How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
How to find and appoint a website development agency
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How to find and appoint a website development agency

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This presentation was delivered by Richard Johnson at the City Business Library in March 2011. …

This presentation was delivered by Richard Johnson at the City Business Library in March 2011.

The presentation leads you through the process of creating a website project brief and then provides steps to source and engage with an appropriate web agency.

http://www.gpmd.co.uk/talks

Published in: Business
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  • 1. How to find and appoint a website development agency
  • 2.     Richard Johnson
  • 3.   Business Development Director
  • 4.  
  • 5.     Worked in almost all roles within an agency...
  • 6.   ...including being the client!
  • 7. Oxford University Victorianox US Airtours Action for Blind People Nicolas Wines Feng Sushi
  • 8. How to find and appoint a website development agency
  • 9.   Ask questions throughout.   Don't save them to the end.
  • 10. Part One Defining your project & creating a brief Part Two Finding suitable web agencies Part Three Select and appoint the right agency
  • 11. Part One Defining your project
  • 12. 1. Planning and objectives 2. Events, dates & people 3. Who you are & your customers 4. USP's / Reasons to buy 5. Content & structure 6. Budget planning 7. Current website 8. Technology & devices 9. Design & Search Marketing
  • 13. Get your business plan? What's in your marketing plan? What budget have you set?
  • 14. Start your project brief.
  • 15. What are the objectives of the website...
  • 16. We want more customer enquiries from the website.   We would like to cut down on the amount of internal paperwork.   We would like to sell £1m worth of products online.
  • 17. or... my boss told me we need a website!
  • 18. Are there any events or important dates that might affect the project?
  • 19. trade show   board meeting   company re-branding exercise   product launch
  • 20. List out who might be involved in the project
  • 21. You?   Copywriters / website editor? A designer?   People from marketing? The Managing Director? If he/she wants to make decisions they need to be involved in this brief and the entire process of the project.
  • 22. Explain who your company is and what you provide...
  • 23. This is important for: A. You. To make sure you can briefly describe your business and... B. The website agency need to understand your business (and your customers)
  • 24. Target audience / Your customers
  • 25. Age ranges? Type of job they hold?   Do they spend a lot of time online?   Are they very technical?
  • 26. If you are selling a product online (ecommerce) then list what the products are and...
  • 27. Type of products   Costs of products Average order value Where you ship to / sell to
  • 28. What are your USP's?   What makes your customers buy / use your services?
  • 29. Cost? Quality? Speed of delivery? You are the only company that offers X?
  • 30. Do you have existing content available? Are you planning to write / have written new content? Have you drafted a site map?
  • 31. What is your budget range for the project?
  • 32. Don't put "as little as possible" The good agency will tailor the solution to fit your budget.
  • 33. A successful website needs attention and support from the agency.   (unless you can provide a web team...)
  • 34. Budget for: Hosting Technical support Online Marketing Training
  • 35. Many of our clients spend between £600 - £2500 per month on ongoing Online Marketing.
  • 36. Your current website...
  • 37. What does it do well? What does it do badly?   Visitor statistics? Can you provide access to your Analytics package?
  • 38. Don't make technology decisions yourself     Ask the agency for advice If you need integration with a CRM or stock management system list it.
  • 39. You might already have a content management system... You might have a document management system   or a feed from somewhere that needs to be integrated.
  • 40. A website can be optimised for many different devices
  • 41. PC Netbook iPhone iPad Blackberry   and many other mobile devices...
  • 42. and   Printers   If you have info that usually gets printed out, it would make sense to add this.
  • 43. Start with the minimum requirements.   You can always add support for more devices later.
  • 44. Provide examples of website design that you   LIKE   and that you feel is APPROPRIATE for your business
  • 45. Provide examples of website design that you   DISLIKE   and that you feel is INAPPROPRIATE for your business.
  • 46. The agency will go through a design brief with you.
  • 47. Provide top 5 keyword phrases that you would like to target on search engines.
  • 48. Don't put 'Holidays' or "Printing"   Generic and take too much time and investment.
  • 49. "content management agency london" "website design and cms london" "open source website agency london"
  • 50. add anything else that is important?
  • 51. 1. Planning and objectives 2. Events, dates & people 3. Who you are & your customers 4. USP's / Reasons to buy 5. Content & structure 6. Budget planning 7. Current website 8. Technology & devices 9. Design & Search Marketing
  • 52. Part Two Finding web agencies
  • 53. 1. Find agencies 2. Create a list 3. Research the agencies 4. Narrow down selection 5. Talk to the remaining agencies 6. Visit the remaining agecnies 7. Get references
  • 54. Make a list of websites that you like
  • 55. See if you can find which agency built it.
  • 56. Start a spread sheet...
  • 57. ...list the agencies you find.
  • 58. Check out: Econsultancy Supplier Directory   for web agency lists.
  • 59. Talk to peers and other directors
  • 60. Ask questions on LinkedIn and other professional portals. Twitter (and other social networks) Every man and his...
  • 61.  
  • 62. Go through your list and read their websites...
  • 63. Get the list down to 5 or 6
  • 64. Now it's time for a conversation...
  • 65. Give them a call   See how you feel once you start talking with them.
  • 66. You must feel comfortable. You could be working with them for...
  • 67. 5 years
  • 68. When down to 3 meet with them
  • 69. Visit their office and discuss your brief
  • 70. This is called a chemistry meeting
  • 71. The first meeting...
  • 72. Ask them to introduce their business
  • 73. Ask about the team
  • 74. Ask them to run you through their latest work in detail.
  • 75. Ask for some references...
  • 76. But ask if you can pick some at random?
  • 77. Call these clients and ask them:
  • 78. What they think of AgencyX?   Did they deliver everything that they proposed in the project?
  • 79. 1. Find agencies 2. Create a list 3. Research the agencies 4. Narrow down selection 5. Talk to the remaining agencies 6. Visit the remaining agecnies 7. Get references
  • 80. Part Three Appointing web agencies
  • 81. 1. Request proposal 2. Read & mark-up proposals 3. Update your agency list 4. Make a educated decision 5. Select your agency
  • 82. If you're happy, ask for a proposal.
  • 83. If they are happy, they will provide one.
  • 84. Ideally the agency should talk you through it.
  • 85. Once you have your copy follow these steps:
  • 86. TIP: Use a highlighter.
  • 87. Firstly, read the whole document from cover to cover. Then do something else to clear your mind. Read the second proposal from cover to cover. Have a break and clear your mind. Read the final proposal from cover to cover.
  • 88. Now you have marked up each of the proposals and read them at least once.
  • 89. Every good proposal should include all or at least most of these:
  • 90. An executive summary
  • 91. Introduction to the project (in plain English)
  • 92. A proposed solution to your brief
  • 93. Proposed timescales for the project
  • 94. Phase one costs (there may be phase 2, 3 and so on...)
  • 95. Any ongoing costs (hosting, support & training, online marketing?)
  • 96. What are the next steps if you go forward?
  • 97. Are there any contracts that you need to read?
  • 98. Selecting the best proposal...
  • 99. Add these columns to your spreadsheet: Friendliness   Professionalism   Do I like them   Cost vs Deliverables.
  • 100. Rate each field between 1 and 10.   (10 being the best)
  • 101. This gives you a solid base to make your decision.
  • 102. 1. Request proposal 2. Read & mark-up proposals 3. Update your agency list 4. Make an educated decision 5. Select your agency
  • 103. In my experience...
  • 104. it's about   The People you work with.
  • 105. Thank You
  • 106. Slides and documents available at gpmd.co.uk/talks Please give us your feedback

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