How to find and appoint a website development agency

658 views

Published on

This presentation was delivered by Richard Johnson at the City Business Library in March 2011.

The presentation leads you through the process of creating a website project brief and then provides steps to source and engage with an appropriate web agency.

http://www.gpmd.co.uk/talks

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
658
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to find and appoint a website development agency

  1. 1. How to find and appoint a website development agency
  2. 2.     Richard Johnson
  3. 3.   Business Development Director
  4. 5.     Worked in almost all roles within an agency...
  5. 6.   ...including being the client!
  6. 7. Oxford University Victorianox US Airtours Action for Blind People Nicolas Wines Feng Sushi
  7. 8. How to find and appoint a website development agency
  8. 9.   Ask questions throughout.   Don't save them to the end.
  9. 10. Part One Defining your project & creating a brief Part Two Finding suitable web agencies Part Three Select and appoint the right agency
  10. 11. Part One Defining your project
  11. 12. 1. Planning and objectives 2. Events, dates & people 3. Who you are & your customers 4. USP's / Reasons to buy 5. Content & structure 6. Budget planning 7. Current website 8. Technology & devices 9. Design & Search Marketing
  12. 13. Get your business plan? What's in your marketing plan? What budget have you set?
  13. 14. Start your project brief.
  14. 15. What are the objectives of the website...
  15. 16. We want more customer enquiries from the website.   We would like to cut down on the amount of internal paperwork.   We would like to sell £1m worth of products online.
  16. 17. or... my boss told me we need a website!
  17. 18. Are there any events or important dates that might affect the project?
  18. 19. trade show   board meeting   company re-branding exercise   product launch
  19. 20. List out who might be involved in the project
  20. 21. You?   Copywriters / website editor? A designer?   People from marketing? The Managing Director? If he/she wants to make decisions they need to be involved in this brief and the entire process of the project.
  21. 22. Explain who your company is and what you provide...
  22. 23. This is important for: A. You. To make sure you can briefly describe your business and... B. The website agency need to understand your business (and your customers)
  23. 24. Target audience / Your customers
  24. 25. Age ranges? Type of job they hold?   Do they spend a lot of time online?   Are they very technical?
  25. 26. If you are selling a product online (ecommerce) then list what the products are and...
  26. 27. Type of products   Costs of products Average order value Where you ship to / sell to
  27. 28. What are your USP's?   What makes your customers buy / use your services?
  28. 29. Cost? Quality? Speed of delivery? You are the only company that offers X?
  29. 30. Do you have existing content available? Are you planning to write / have written new content? Have you drafted a site map?
  30. 31. What is your budget range for the project?
  31. 32. Don't put "as little as possible" The good agency will tailor the solution to fit your budget.
  32. 33. A successful website needs attention and support from the agency.   (unless you can provide a web team...)
  33. 34. Budget for: Hosting Technical support Online Marketing Training
  34. 35. Many of our clients spend between £600 - £2500 per month on ongoing Online Marketing.
  35. 36. Your current website...
  36. 37. What does it do well? What does it do badly?   Visitor statistics? Can you provide access to your Analytics package?
  37. 38. Don't make technology decisions yourself     Ask the agency for advice If you need integration with a CRM or stock management system list it.
  38. 39. You might already have a content management system... You might have a document management system   or a feed from somewhere that needs to be integrated.
  39. 40. A website can be optimised for many different devices
  40. 41. PC Netbook iPhone iPad Blackberry   and many other mobile devices...
  41. 42. and   Printers   If you have info that usually gets printed out, it would make sense to add this.
  42. 43. Start with the minimum requirements.   You can always add support for more devices later.
  43. 44. Provide examples of website design that you   LIKE   and that you feel is APPROPRIATE for your business
  44. 45. Provide examples of website design that you   DISLIKE   and that you feel is INAPPROPRIATE for your business.
  45. 46. The agency will go through a design brief with you.
  46. 47. Provide top 5 keyword phrases that you would like to target on search engines.
  47. 48. Don't put 'Holidays' or "Printing"   Generic and take too much time and investment.
  48. 49. "content management agency london" "website design and cms london" "open source website agency london"
  49. 50. add anything else that is important?
  50. 51. 1. Planning and objectives 2. Events, dates & people 3. Who you are & your customers 4. USP's / Reasons to buy 5. Content & structure 6. Budget planning 7. Current website 8. Technology & devices 9. Design & Search Marketing
  51. 52. Part Two Finding web agencies
  52. 53. 1. Find agencies 2. Create a list 3. Research the agencies 4. Narrow down selection 5. Talk to the remaining agencies 6. Visit the remaining agecnies 7. Get references
  53. 54. Make a list of websites that you like
  54. 55. See if you can find which agency built it.
  55. 56. Start a spread sheet...
  56. 57. ...list the agencies you find.
  57. 58. Check out: Econsultancy Supplier Directory   for web agency lists.
  58. 59. Talk to peers and other directors
  59. 60. Ask questions on LinkedIn and other professional portals. Twitter (and other social networks) Every man and his...
  60. 62. Go through your list and read their websites...
  61. 63. Get the list down to 5 or 6
  62. 64. Now it's time for a conversation...
  63. 65. Give them a call   See how you feel once you start talking with them.
  64. 66. You must feel comfortable. You could be working with them for...
  65. 67. 5 years
  66. 68. When down to 3 meet with them
  67. 69. Visit their office and discuss your brief
  68. 70. This is called a chemistry meeting
  69. 71. The first meeting...
  70. 72. Ask them to introduce their business
  71. 73. Ask about the team
  72. 74. Ask them to run you through their latest work in detail.
  73. 75. Ask for some references...
  74. 76. But ask if you can pick some at random?
  75. 77. Call these clients and ask them:
  76. 78. What they think of AgencyX?   Did they deliver everything that they proposed in the project?
  77. 79. 1. Find agencies 2. Create a list 3. Research the agencies 4. Narrow down selection 5. Talk to the remaining agencies 6. Visit the remaining agecnies 7. Get references
  78. 80. Part Three Appointing web agencies
  79. 81. 1. Request proposal 2. Read & mark-up proposals 3. Update your agency list 4. Make a educated decision 5. Select your agency
  80. 82. If you're happy, ask for a proposal.
  81. 83. If they are happy, they will provide one.
  82. 84. Ideally the agency should talk you through it.
  83. 85. Once you have your copy follow these steps:
  84. 86. TIP: Use a highlighter.
  85. 87. Firstly, read the whole document from cover to cover. Then do something else to clear your mind. Read the second proposal from cover to cover. Have a break and clear your mind. Read the final proposal from cover to cover.
  86. 88. Now you have marked up each of the proposals and read them at least once.
  87. 89. Every good proposal should include all or at least most of these:
  88. 90. An executive summary
  89. 91. Introduction to the project (in plain English)
  90. 92. A proposed solution to your brief
  91. 93. Proposed timescales for the project
  92. 94. Phase one costs (there may be phase 2, 3 and so on...)
  93. 95. Any ongoing costs (hosting, support & training, online marketing?)
  94. 96. What are the next steps if you go forward?
  95. 97. Are there any contracts that you need to read?
  96. 98. Selecting the best proposal...
  97. 99. Add these columns to your spreadsheet: Friendliness   Professionalism   Do I like them   Cost vs Deliverables.
  98. 100. Rate each field between 1 and 10.   (10 being the best)
  99. 101. This gives you a solid base to make your decision.
  100. 102. 1. Request proposal 2. Read & mark-up proposals 3. Update your agency list 4. Make an educated decision 5. Select your agency
  101. 103. In my experience...
  102. 104. it's about   The People you work with.
  103. 105. Thank You
  104. 106. Slides and documents available at gpmd.co.uk/talks Please give us your feedback

×