We all know the worldhas changed but hasmarketing caught up?
In 2009 humans produced more data than in the    last 5000 years
We are moving from an   industrial age to anetworked economy andbusiness needs to reboot
We need to bringback the customer
We need to re-establishrelationships and buildtrust that has been lost
Brands are not justcreated anymore; they areco-created by customersthrough the social web
Loyaltyprogrammes shouldbe about brandscreating loyalty tocustomers - not theother way around
Before you can get buy-in...                 ...you need to                   understand                  how it makes    ...
Empowered Customers are more potent thanever; think of them as a channel NOT a target
Your supportersare the message
In every negative  comment aboutyour brand, thereis the opportunity for you to learn
The world’s strongest brands have both the strongest admirers & strongest detractors
The future of webexperiences will bebased around People, notProducts
Social is a disruption
The EXPERIENCE  becomes the    SERVICE
We are taught via schools,        governments and corporates to be        closed, selective & controllingThe exact opposit...
Crowd Mediaunderstand this shift
We are informal, direct andbuild strong relationshipswith our clients
We don’t do one night stands
We voice the    unspeakable,   challenge thestatus quo and getyou to look at your business honestly
We include &inspire your people to nurture  your customer experiences
We believe inmeaningful disruption
We are a new breed of marketershelping brands navigate the digital and social landscape
“We need to use the internet to getoff the internet & form a 21stCentury Civil Society”                     Scott Heiferman
HELLOCROWD
Image Credits      http://www.flickr.com/photos/simondee/3244889876     http://www.flickr.com/photos/lemsipmatt/3307844930  ...
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Hello Crowd.

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Transcript of "Hello Crowd."

  1. 1. We all know the worldhas changed but hasmarketing caught up?
  2. 2. In 2009 humans produced more data than in the last 5000 years
  3. 3. We are moving from an industrial age to anetworked economy andbusiness needs to reboot
  4. 4. We need to bringback the customer
  5. 5. We need to re-establishrelationships and buildtrust that has been lost
  6. 6. Brands are not justcreated anymore; they areco-created by customersthrough the social web
  7. 7. Loyaltyprogrammes shouldbe about brandscreating loyalty tocustomers - not theother way around
  8. 8. Before you can get buy-in... ...you need to understand how it makes people FEEL
  9. 9. Empowered Customers are more potent thanever; think of them as a channel NOT a target
  10. 10. Your supportersare the message
  11. 11. In every negative comment aboutyour brand, thereis the opportunity for you to learn
  12. 12. The world’s strongest brands have both the strongest admirers & strongest detractors
  13. 13. The future of webexperiences will bebased around People, notProducts
  14. 14. Social is a disruption
  15. 15. The EXPERIENCE becomes the SERVICE
  16. 16. We are taught via schools, governments and corporates to be closed, selective & controllingThe exact opposite of Social
  17. 17. Crowd Mediaunderstand this shift
  18. 18. We are informal, direct andbuild strong relationshipswith our clients
  19. 19. We don’t do one night stands
  20. 20. We voice the unspeakable, challenge thestatus quo and getyou to look at your business honestly
  21. 21. We include &inspire your people to nurture your customer experiences
  22. 22. We believe inmeaningful disruption
  23. 23. We are a new breed of marketershelping brands navigate the digital and social landscape
  24. 24. “We need to use the internet to getoff the internet & form a 21stCentury Civil Society” Scott Heiferman
  25. 25. HELLOCROWD
  26. 26. Image Credits http://www.flickr.com/photos/simondee/3244889876 http://www.flickr.com/photos/lemsipmatt/3307844930 http://www.flickr.com/photos/rushantha/1102786014 http://www.flickr.com/photos/67769880@N00/4065965254 http://www.flickr.com/photos/73645804@N00/3597217248/ http://www.flickr.com/photos/kenyaboy7/2297007116 http://www.flickr.com/photos/orangelimey/4937719 http://www.flickr.com/photos/drumzo/5429568432 http://www.flickr.com/photos/anabadili/2450616428http://www.flickr.com/photos/unconstructive_bry/2128993620 http://www.flickr.com/photos/isriya/2880296108 http://www.flickr.com/photos/wayneandwax/5112399463 http://www.flickr.com/photos/stawarz/3300414267 http://www.flickr.com/photos/obo-bobolina/3718498482 http://www.flickr.com/photos/darkb4dawn/3188721575 http://www.flickr.com/photos/saxonmoseley/73822602 http://www.flickr.com/photos/tobanblack/3765831017 http://www.flickr.com/photos/alanenglish/3949118647 http://www.flickr.com/photos/urbanwide/84107876 http://www.flickr.com/photos/walkadog/3868437337 http://www.flickr.com/photos/jon_ovington/4335484711 http://www.flickr.com/photos/schriste/2048054498 http://www.flickr.com/photos/origami_potato/5134223956

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