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Hello Crowd.

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Hello Crowd. Hello Crowd. Presentation Transcript

  • We all know the worldhas changed but hasmarketing caught up?
  • In 2009 humans produced more data than in the last 5000 years
  • We are moving from an industrial age to anetworked economy andbusiness needs to reboot
  • We need to bringback the customer
  • We need to re-establishrelationships and buildtrust that has been lost
  • Brands are not justcreated anymore; they areco-created by customersthrough the social web
  • Loyaltyprogrammes shouldbe about brandscreating loyalty tocustomers - not theother way around
  • Before you can get buy-in... ...you need to understand how it makes people FEEL
  • Empowered Customers are more potent thanever; think of them as a channel NOT a target
  • Your supportersare the message
  • In every negative comment aboutyour brand, thereis the opportunity for you to learn
  • The world’s strongest brands have both the strongest admirers & strongest detractors
  • The future of webexperiences will bebased around People, notProducts
  • Social is a disruption
  • The EXPERIENCE becomes the SERVICE
  • We are taught via schools, governments and corporates to be closed, selective & controllingThe exact opposite of Social
  • Crowd Mediaunderstand this shift
  • We are informal, direct andbuild strong relationshipswith our clients
  • We don’t do one night stands
  • We voice the unspeakable, challenge thestatus quo and getyou to look at your business honestly
  • We include &inspire your people to nurture your customer experiences
  • We believe inmeaningful disruption
  • We are a new breed of marketershelping brands navigate the digital and social landscape
  • “We need to use the internet to getoff the internet & form a 21stCentury Civil Society” Scott Heiferman
  • HELLOCROWD
  • Image Credits http://www.flickr.com/photos/simondee/3244889876 http://www.flickr.com/photos/lemsipmatt/3307844930 http://www.flickr.com/photos/rushantha/1102786014 http://www.flickr.com/photos/67769880@N00/4065965254 http://www.flickr.com/photos/73645804@N00/3597217248/ http://www.flickr.com/photos/kenyaboy7/2297007116 http://www.flickr.com/photos/orangelimey/4937719 http://www.flickr.com/photos/drumzo/5429568432 http://www.flickr.com/photos/anabadili/2450616428http://www.flickr.com/photos/unconstructive_bry/2128993620 http://www.flickr.com/photos/isriya/2880296108 http://www.flickr.com/photos/wayneandwax/5112399463 http://www.flickr.com/photos/stawarz/3300414267 http://www.flickr.com/photos/obo-bobolina/3718498482 http://www.flickr.com/photos/darkb4dawn/3188721575 http://www.flickr.com/photos/saxonmoseley/73822602 http://www.flickr.com/photos/tobanblack/3765831017 http://www.flickr.com/photos/alanenglish/3949118647 http://www.flickr.com/photos/urbanwide/84107876 http://www.flickr.com/photos/walkadog/3868437337 http://www.flickr.com/photos/jon_ovington/4335484711 http://www.flickr.com/photos/schriste/2048054498 http://www.flickr.com/photos/origami_potato/5134223956