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Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
Hello Crowd.
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Hello Crowd.

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Transcript

  • 1. We all know the worldhas changed but hasmarketing caught up?
  • 2. In 2009 humans produced more data than in the last 5000 years
  • 3. We are moving from an industrial age to anetworked economy andbusiness needs to reboot
  • 4. We need to bringback the customer
  • 5. We need to re-establishrelationships and buildtrust that has been lost
  • 6. Brands are not justcreated anymore; they areco-created by customersthrough the social web
  • 7. Loyaltyprogrammes shouldbe about brandscreating loyalty tocustomers - not theother way around
  • 8. Before you can get buy-in... ...you need to understand how it makes people FEEL
  • 9. Empowered Customers are more potent thanever; think of them as a channel NOT a target
  • 10. Your supportersare the message
  • 11. In every negative comment aboutyour brand, thereis the opportunity for you to learn
  • 12. The world’s strongest brands have both the strongest admirers & strongest detractors
  • 13. The future of webexperiences will bebased around People, notProducts
  • 14. Social is a disruption
  • 15. The EXPERIENCE becomes the SERVICE
  • 16. We are taught via schools, governments and corporates to be closed, selective & controllingThe exact opposite of Social
  • 17. Crowd Mediaunderstand this shift
  • 18. We are informal, direct andbuild strong relationshipswith our clients
  • 19. We don’t do one night stands
  • 20. We voice the unspeakable, challenge thestatus quo and getyou to look at your business honestly
  • 21. We include &inspire your people to nurture your customer experiences
  • 22. We believe inmeaningful disruption
  • 23. We are a new breed of marketershelping brands navigate the digital and social landscape
  • 24. “We need to use the internet to getoff the internet & form a 21stCentury Civil Society” Scott Heiferman
  • 25. HELLOCROWD
  • 26. Image Credits http://www.flickr.com/photos/simondee/3244889876 http://www.flickr.com/photos/lemsipmatt/3307844930 http://www.flickr.com/photos/rushantha/1102786014 http://www.flickr.com/photos/67769880@N00/4065965254 http://www.flickr.com/photos/73645804@N00/3597217248/ http://www.flickr.com/photos/kenyaboy7/2297007116 http://www.flickr.com/photos/orangelimey/4937719 http://www.flickr.com/photos/drumzo/5429568432 http://www.flickr.com/photos/anabadili/2450616428http://www.flickr.com/photos/unconstructive_bry/2128993620 http://www.flickr.com/photos/isriya/2880296108 http://www.flickr.com/photos/wayneandwax/5112399463 http://www.flickr.com/photos/stawarz/3300414267 http://www.flickr.com/photos/obo-bobolina/3718498482 http://www.flickr.com/photos/darkb4dawn/3188721575 http://www.flickr.com/photos/saxonmoseley/73822602 http://www.flickr.com/photos/tobanblack/3765831017 http://www.flickr.com/photos/alanenglish/3949118647 http://www.flickr.com/photos/urbanwide/84107876 http://www.flickr.com/photos/walkadog/3868437337 http://www.flickr.com/photos/jon_ovington/4335484711 http://www.flickr.com/photos/schriste/2048054498 http://www.flickr.com/photos/origami_potato/5134223956

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