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Crowd Media Ltd
Mar 25, 2011
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Transcript of "Hello Crowd."
1. We all know the worldhas changed but hasmarketing caught up?
In 2009 humans produced more data than in the last 5000 years
We are moving from an industrial age to anetworked economy andbusiness needs to reboot
We need to bringback the customer
We need to re-establishrelationships and buildtrust that has been lost
Brands are not justcreated anymore; they areco-created by customersthrough the social web
Loyaltyprogrammes shouldbe about brandscreating loyalty tocustomers - not theother way around
Before you can get buy-in... ...you need to understand how it makes people FEEL
Empowered Customers are more potent thanever; think of them as a channel NOT a target
Your supportersare the message
In every negative comment aboutyour brand, thereis the opportunity for you to learn
The world’s strongest brands have both the strongest admirers & strongest detractors
The future of webexperiences will bebased around People, notProducts
Social is a disruption
The EXPERIENCE becomes the SERVICE
We are taught via schools, governments and corporates to be closed, selective & controllingThe exact opposite of Social
Crowd Mediaunderstand this shift
We are informal, direct andbuild strong relationshipswith our clients
We don’t do one night stands
We voice the unspeakable, challenge thestatus quo and getyou to look at your business honestly
We include &inspire your people to nurture your customer experiences
We believe inmeaningful disruption
We are a new breed of marketershelping brands navigate the digital and social landscape
“We need to use the internet to getoff the internet & form a 21stCentury Civil Society” Scott Heiferman
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