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The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
The truths about building apps
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The truths about building apps

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Mobile and Facebook apps developer's slides from a recent talk at the Online Marketing Show 2011. First couple of slides are promoting the agency and include examples of work. Thereafter are some …

Mobile and Facebook apps developer's slides from a recent talk at the Online Marketing Show 2011. First couple of slides are promoting the agency and include examples of work. Thereafter are some revealing answers about what it takes to get an app built, including the average global cost of an app, lead time and useful tips on what to consider when commissioning an app for iPhone, Android, Facebook and other platforms.

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  • This is the question most people forget to ask…
  • Transcript

    • 1. Ian Malone | Managing Director| We Are Apps<br />
    • 2. The full service apps agency<br />Multiple platforms<br />Service delivery platform<br />Testing<br />Strategy<br />Concept<br />Artwork<br />Publishing services<br />Marketing & Promotion<br />Post-release analysis<br />
    • 3.
    • 4.
    • 5.
    • 6.
    • 7.
    • 8.
    • 9.
    • 10. The world of apps<br />In black and white<br />
    • 11. Most asked question?<br />How much does an app cost?<br />£24,000<br /> Survey of 393 international app development companies in Winter 2010, two thirds in US & Europe. Source Research2guidance 2011<br />
    • 12. Second most asked question?<br />Which platform?<br />Was iOS<br />
    • 13. Second most asked question?<br />Which platform?<br /> Now iOS & Android<br />
    • 14. Better question…<br />Which platform?<br />Who is the target audience?<br />
    • 15. Which platform?<br />Blackberry for youth and business<br />
    • 16. Which platform?<br />Symbian still has 31% share of smartphone sales<br />
    • 17. Source: Gartner 2010 Q4 sales worldwide<br />
    • 18. The next major platform player<br />Windows Mobile + Nokia handsets<br />
    • 19. Facebook has 750,000,000 users<br />
    • 20. UK Facebook user breakdown<br />
    • 21. iPad owners earn £62,500<br />Source: More than 49% of owners earn over $100,000. Survey of 30,00 US iPad users by ComScore, February 2011 <br />
    • 22. Third most asked question?<br />How long does it take?<br />13 weeks<br />On average<br />
    • 23. Strategy and ballpark quote: 1 week<br />Specification writing: 1 week<br />Design production: 2 weeks<br />Technical development: 5 weeks<br />QA/testing: 2 weeks<br />Submission (iOS): 1 week<br />Rejection contingency (iOS): 1 week<br />Total: 13 weeks<br />
    • 24. Are these <br />the right questions?<br />
    • 25. How much budget will I allocate?<br />A good developer won’t try to spend all of your budget but will help you to get the best value for money<br />Our current clients are our best customers…<br />
    • 26. Who is my app going to be for and what will they do with it?<br />A good idea is a great start <br />A good idea that the market wants is more likely to get downloaded<br />Strategy first, concept second <br />
    • 27. App or .mobi?<br />And what about ‘web apps’?<br />Mid term: You’ll need apps and a mobile website<br />HTML 5 is great but limited<br />Apps are far more robust<br />
    • 28. Which platform?<br />Symbian sells more than iOS<br />More apps get downloaded from the App Store<br />Blackberry has 14% marketshare but is third in terms of total app downloads<br />Facebook has 650m users<br />
    • 29. The fourth question many people forget to consider:<br />How can I get my app noticed?<br />
    • 30.
    • 31. There’s a lot to think about…<br />Any questions?<br />
    • 32. Stand B334 weareapps.com<br />

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