Video Marketing For Small Business Owners
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Video Marketing For Small Business Owners

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When you begin Video Marketing you need to understand and determine what is the point of making online video. Are you trying to get visitors to your websites? Are you trying to promote your services? ...

When you begin Video Marketing you need to understand and determine what is the point of making online video. Are you trying to get visitors to your websites? Are you trying to promote your services? Are you trying to capture leads? Once you determine this you can lay out your video but it doesn't end there. You need to come up with some sort of video marketing plan to fulfill the plan you have laid out. You always want to avoid any of your video viewers leaving your page.
In order to thrive as a successful online marketer your business only needs two things:
1. Traffic and
2. Conversions
While this sounds simple, getting a flood of targeted traffic straight to your website isn't always easy.
As Google drastically changes it's algorithms and Social Media plays more of an important role in Search Rankings there is still one source that is guaranteed to bring you targeted traffic. VIDEO.

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Video Marketing For Small Business Owners Video Marketing For Small Business Owners Presentation Transcript

  • For Small Business Owners
  • Video Marketing is very important if you are a small business.There are more and more people watching video online and on their mobile devices more than ever.
  •  77% of global consumers watch online video of some kind – through their desktops, laptops or mobile devices (Accenture)  85% of mobile and PC users access the web whilst watching television – this statistic continues to grow as tablets become popular (Nielsen)
  •  500 years of video are watched everyday on Facebook, and 700 YouTube videos are shared onTwitter each minute (YouTube, 2013)  People are most likely to engage with branded content on social media that contains pictures (44%) and videos (37%) (Performics, 2012)  Average YouTube visitor watched 388.3 minutes of video each month (Comscore, 2013)
  •  500 years of video are watched everyday on Facebook, and 700 YouTube videos are shared onTwitter each minute (YouTube, 2013)  People are most likely to engage with branded content on social media that contains pictures (44%) and videos (37%) (Performics, 2012)  Average YouTube visitor watched 388.3 minutes of video each month (Comscore, 2013)
  •  Video results have appeared in 70% of the top 100 search listing on Google in 2012 (MarketingWeek)  With video you are increasing the chances of getting a page one listing on Google (53 times) (Forrester, Research)  Posts with videos included attracts 3 times more in-linking domains than a plain text post.
  •  According to Forbes, 65% of senior execs have visited a company’s website after watching a video.  4 in 10 shoppers visited a store online or in- person as a result of watching a video (ReelSEO)  A website visitor stays 2 minutes longer on a site when they watch a video (Comscore)
  •  Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (Bytemobile, 2013)  Online video consumption increased by 38% between May 2011 and May 2012 (Comscore 2012)  63% of digital video screening on mobiles does not happen on the-g0, but at home (Cisco, 2013)
  • Video grabs people attention like no other medium
  • Allows you to convey information and personality
  • Video allows you to speak directly to your customers and showcase your products to them
  • You can build a successful brand if you use video effectively
  • Reach a much broader audience online with your videos
  • This is the true power of Video Marketing…