SXSW '12 Customer Development

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  • build
  • Simplicity is the ultimate sophistication.- Leonardo da Vinci
  • Highlight the percentages (some customers wanted to change their allocation, they aren’t our clients)
  • Highlight the percentages (some customers wanted to change their allocation, they aren’t our clients)
  • SXSW '12 Customer Development

    1. 1. Customer DevelopmentAndy RachleffFounder & CEO
    2. 2. Those who can’t do, teach.
    3. 3. Customers Managers (Demand) (Supply)
    4. 4. Always start with a measureable customer hypothesis(It’s just the scientific method applied to business)
    5. 5. Our First Version (The Concierge Model)
    6. 6. Lesson #1 Crawl before you walk. (Pencil & paper can be just as valuable as software)
    7. 7. 2
    8. 8. 4
    9. 9. 1
    10. 10. 5
    11. 11. Lesson #2 Understand the most important attribute of your product. (For us, it’s simplicity)
    12. 12. 6
    13. 13. 7
    14. 14. 8
    15. 15. 9
    16. 16. 10
    17. 17. 11
    18. 18. Lesson #3 You don’t need a designer to do customer development. (It’s better to have a “UX developer”)
    19. 19. 11
    20. 20. Lesson #4 Not everyone should like your idea. (Don’t be afraid to take risks)
    21. 21. Lessons Learned Crawl before you walk Understand the most important attribute of your product You don’t need to be a designer to do customer development Not everyone should like your idea
    22. 22. The Most Important Lesson During the discovery phase, it’s more important to learn and iterate than to execute.

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