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Qual Media Group



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  • 1. ABOUT US We are Qual Media Group: talented, inspired, motivated, in Brussels and Bucharest and Cluj-Napoca. The 65 of us cherish branding because that’s how we bring ideas to life, we like strategy, which we understand as the triumph of logic and vision over trial and error, we love PR & events and we artistically implement complex advertising campaigns at European level. We’ve been thinking about you.
  • 2. General Clients' List
  • 4. QUAL ADVERTISING Eurovision QMG is for the second time the proud sponsor of the best known pop music competition in Europe, offering support both for the national selections and for the Romanian representatives in the European competition. 2012, 2013 PARTNER
  • 5. QUAL ADVERTISING 150 years of Romanian diplomacy - the Ministry of Foregin Affairs CO-ORGANIZER The quality and refinement of our work have been translated in a great privilege offered by The Romanian Diplomacy. We are proud ambassadors of the Anual Reunion of Romanian Diplomacy and we are dedicated to making this event remarkable with every year. We thus have become co-organizers and our role is to expand the qualitystandardsoftheReunion,andatthesametimewearebound to build and promote the image of an organization that is vital for our society.
  • 6. ROTARY International 108 years anniversary In 2013 Rotary International celebrated 108 years of existence, an occasion for a prestigious event and a press conference. All the important Rotarians from Romania and the Republic of Moldavia took part at this exquisite event. Furthermore, our team was involved in organizing a series of events related to the anniversary. PUBLIC RELATIONS & EVENTS 9 Public relations Pr 10 Events E
  • 7. QUAL ADVERTISING TIMAF is the largest art festival in Transylvania, despite being one of the youngest. 3 weeks, over 100 events, in 10 locations in Cluj, with a span of 13 arts. It’s a huge organizing and communication enterprise, that has to attract and entertain an audience of hundreds of thousands. Furthermore, we brought to Cluj great names, such as Parov Stelar and LordoftheDanceandhadtomeettheirexpectations,intermsoffacilities, advertisingandbudget.Impressiveworkwascarriedouttocreatemedia partnerships and to attract sponsors at the Festival. Lord of the Dance, Parov Stelar & over 100 events - TIMAF CO-ORGANIZER
  • 8. 6 Creative concept CrCREATIVE CONCEPTS Intelligent Energy Europe Ecowill project was initiated in 2010 with the primary goal of reducing the carbon emission by stimulating eco driving in Europe. Ecowill is a large scale project, translatedin13languages,basedonaplayfulcreative concept. Ecowill uses elements which suggest the eco spirit through the leaf symbol implement on all the communication materials.
  • 9. 6 Creative concept CrCREATIVE CONCEPTS Our team has realized the graphic concept and press layout for Dekalb Newsletter. This publication is being distributed nationwide. We have also realized the graphic design for outdoor banners, magazines and booklet using a unitary stile and a complementary chromatic pallet. The photos used are representative for Monsanto’s brand and industry.
  • 11. MEDIA BUYING AND PLANNING The Romanian Cultural Institute is the main societyresponsibleforpromotingcountrywide but most important worldwide a large spectrum of Romanian cultural activities. In 2010 Qual Media won the media account of RCI, being for one year the institution’s media agency. Romanian Cultural Institute MM 8 Multimedia Mb 7 Media Buying
  • 12. 1 Branding BrBRANDING GEP is another complex European project for which we created and implemented the identity. The logo and the adjacent identity elements are characterized by a unique graphic stile and vivid colors typical for the industry. Global Enterprise Project
  • 13. QUAL MEDIA CORE The Club of Romanian Entrepreneurs P nt on l r fondat de Banca Transilvania l rs ulu no br t l eadin n allen in Ti es This is an initiative of Transilvania Bank to create and support the community of Romanian entrepreneurs. An important objective was to offer them high quality services that would help develop their businesses. For the 5th anniversary of the Club, Qual Media refreshed the identity and took part in the creation and execution of various advertising materials.
  • 14. 1 Branding BrBRANDING Transilvania Bank - Star BT Transilvania Bank is the Bank of “enterprising people” in Romania, with a mission to support the development of the business community through new and competitive services. Star BT program is part of this mission and rewards the loyalty of the customers with certain financial benefits. Qual Media created a comprehensive identity book for StarBT,makingsurethatthenewprojectiscommunicated in an efficient way, consistent with the general strategy of Transilvania Bank, and at the same time emphasizing the particular aspects of the challenge.
  • 15. QUAL MEDIA CORE FC CFR 1907 Cluj FC Universitatea Cluj Clubul de Fotbal Feminin Olimpia Cluj-Napoca Round of 32 28.09.2011 Cluj-Napoca „A fi sau a nu fi învingător?” Nu aceasta trebuie să devină marea dilemă a sportului. Fiindcă mai importantă este motivaţia întrecerii şi consecinţele ei. Sportul este cea mai bună şcoală unde se învaţă că a te autodepăşi înseamnă a învinge. Pe teren înţelegi că adevăratul adversar al fiecărui sportiv este în primul rând propria sa limită, iar performanţa devine o noţiune intimă şi personală. Campionii înţeleg că învinşii şi învingătorii se respectă, însă adevăratul învingător nu abuzează niciodată de victoria sa. Apoi, să nu uităm că după cum arta nu poate exista numai prin capodopere, nici sportul nu poate fi practicat numai de campioni. Radu Munteanu Rectorul Universităţii Tehnice din Cluj-Napoca Preşedinte CFF Olimpia Cluj-Napoca We began our collaboration with CFR 1907 Cluj Fotbal Club in 2010. The secret laying behind our efficient collaboration is the promptness in delivery and execution, supported by an excellent printing quality.
  • 16. 2 Strategy StBUSINESS AND COMMUNICATION STRATEGY The Autumn Festival of the German Economy Qual Media had a strategic part in organizing and promoting the first edition of the autumn festival of the German economy, together with DWNT, in Cluj-Napoca. The event had to be relevant for the business community in the area but also appealing to the general public. The strategy concerning the business and the communication aspects was a considerable challenge, but the success of the entire Festival proved it right. CO-ORGANIZER
  • 17. N-o mai arde aiurea! economiseşte energia British American Tobacco This campaigns are part of the CSR activity of BAT, targeted also to achieve social activation for the brand, within the company and the local community. The first major task aimed at raising awareness regarding the issue of energy saving. Three months after the campaign was launched the official figures showed a 12% decrease of the internal energy consumption, 6 times higher than the initial target. QUAL MEDIA CORE
  • 18. JA-YE Europe QUAL MEDIA CORE JA-YE Europe is one of the largest organizations in the world dedicated to career and entrepreneurial education for students. JA Young Enterprise, the European branch of JA Worldwide became our client in 2001. Being a far-reaching organization Junior Achievement develops a large spectrum of complex marketing actions from international conferences and European programs support with online campaigns to events websites and program portals.
  • 19. AEGON QUAL MEDIA CORE bani pentru viitorul copilului tău protecţia ta şi a familiei tale bani în plus pentru pensia ta siguranţă şi profit pentru banii tăi acum pentru momentele cheie din viaţa ta! The campaign „ Make savings for the key moments in your life” offers a complete and modern financial solution which includes both a component of financial protection and an efficient way of accumulating capital. The campaign realized in collaboration with Qual Media has been implemented nationwide and has a strong sales component. Thus the type of materials was realized in such way to support the campaign’s strategy. The creative concept was implemented on all printings, people stoppers, online, dedicated website and others.
  • 20. 4 Marketing box MbMARKETING BOX Domeniile Boieru Our communication strategy is based on extensive research, focused on identifying the consumer’s profile, the macroeconomic, legal, cultural factors that influence its behavior, the analysis of the direct and indirect competitors and eventually the stakeholders analysis. With all the relevant information from the research, we created a strategy based on planning the actions focused on market penetration, on how we present the product at the sales points, on the trade activation. Events, PR and online communication complete the marketing box we created for Domeniile Boieru.
  • 21. QUAL MEDIA CORE The Romanian Agency for Quality Assurance in Higher Education For the Romanian Agency for Quality Assurance in Higher Education we were required to provide publishing services together with prepress and printing for the numerous publications of this prestigious institute.
  • 22. 5 Publishing house PhPUBLISHING HOUSE Junior Achievement Romania Junior Achievement Romania is one of our friends and strategic partners. Among other challenging activities, Qual Media functioned as publishing house for the numerous publications authored by members of JAR.
  • 23. QUAL IT Rotary Places Rotary places is a complex online platform that serves as a travel and business guide in Romania. The objectives vary from cultural to catering, and the members of Rotary clubs recommend certain choices. An advertising module is integrated in the software, so companies interested can purchase visibility packages. Rotary instruments, such as calendars, study opportunities, legal news, etc, can be customized by each user, according to their interests. Rotary District 2241 Romania si Republica Moldova
  • 25. QUAL IT Romexpo A special project for a particular client. Size, complexity, innovation were key requirements desired by the customer. We managed to exceed expectations. Easy to use administration interface, Web 2.0 technologies, videos and 3D maps. The client fear to manage 50 sites immediately disappeared when accessing the administration interface.
  • 26. QUAL IT For HP and Blackberry we first created a communication strategy, focused on the online environment. The purpose was to help develop the entrepreneurial spirit and abilities. Any Facebook user, aged up to 25, could submit a business proposal for the year 2020, which can benefit the general public. All the ideas are visible to the public and visitors can add comments. Hewlett-Packard
  • 27. APPS - SOCIAL MEDIA & MOBILE 17 Apps - Social Media & Mobile Ap Map Generator This is an application used by JA-YE to generate maps of Europe depending on the countries selected in the administrationmodule.Foreachcountry a short description and a link will be introduced. Various maps can be saved, edited, duplicated. The HTML code can be transferred to include the maps in other sites belonging to the customer.
  • 28. QUAL PRINT European Parliament The concept developed for our client regarding the communication materials was simple, clean, with a basic chromatic palette which is in accordance with theinstitution’sprofilecharacterizedbyperformance, promptness and seriousness. Qual Media realized the proper implementation of the institution’s visual identityelementsonallthecommunicationmaterials.
  • 29. National Bank of Romania NBR publications regard professionals and the general public. They must comply deadlines and quality standards extremely accurate. Anul VIII, nr. 28 Serie nouă BANCA NAŢIONALĂ A ROMÂNIEI RAPORT ASUPRA INFLAŢIEI mai 2012 WeprintedtheNationalBankannual,monthlyand economic reports, books and various publications. For this collaboration we allocated a team made of specialists in DTP, printing, finishing, customer service and technical support. QUAL PRINT
  • 30. Prepress Pp 16 Offset printing Of 17 Digital printing Di 18 Finishing F 19 Outdoor Op 20 Promo materials Pm 21 Metro Cash&Carry Qual Media started an excellent collaboration with Metro Cash&Carry in 2011. One of the relevant tasks is printing the product catalogs which are being renewed monthly. The services offered by Qual Media for our partner are remarkable from due to the high volume, high speed demand and on time delivery.
  • 31. Brussels Bucharest Cluj-Napoca St. Veit