We are Qual Media Group: talented, inspired, motivated, in
Brussels and Bucharest and Cluj-Napoca.
The 65 of us cherish branding because that’s how we bring
ideas to life, we like strategy, which we understand as the
triumph of logic and vision over trial and error, we love PR
& events and we artistically implement complex advertising
campaigns at European level.
We’ve been thinking about you.
QMG is for the second time the proud sponsor of
the best known pop music competition in Europe,
offering support both for the national selections
and for the Romanian representatives in the
150 years of Romanian diplomacy
- the Ministry of Foregin Affairs
The quality and refinement of our work have been translated in a
great privilege offered by The Romanian Diplomacy. We are proud
ambassadors of the Anual Reunion of Romanian Diplomacy and
we are dedicated to making this event remarkable with every year.
We thus have become co-organizers and our role is to expand the
to build and promote the image of an organization that is vital for
108 years anniversary
In 2013 Rotary International celebrated 108 years of
existence, an occasion for a prestigious event and a
All the important Rotarians from Romania and the
Republic of Moldavia took part at this exquisite event.
Furthermore, our team was involved in organizing a
series of events related to the anniversary.
PUBLIC RELATIONS & EVENTS
TIMAF is the largest art festival in Transylvania, despite being one of
the youngest. 3 weeks, over 100 events, in 10 locations in Cluj, with a
span of 13 arts. It’s a huge organizing and communication enterprise,
that has to attract and entertain an audience of hundreds of thousands.
Furthermore, we brought to Cluj great names, such as Parov Stelar and
partnerships and to attract sponsors at the Festival.
Lord of the Dance,
Parov Stelar & over
100 events - TIMAF CO-ORGANIZER
Ecowill project was initiated in 2010 with the primary
goal of reducing the carbon emission by stimulating
eco driving in Europe. Ecowill is a large scale project,
concept. Ecowill uses elements which suggest the eco
spirit through the leaf symbol implement on all the
Our team has realized the graphic concept and press
layout for Dekalb Newsletter. This publication is being
distributed nationwide. We have also realized the
graphic design for outdoor banners, magazines and
booklet using a unitary stile and a complementary
chromatic pallet. The photos used are representative
for Monsanto’s brand and industry.
CHILDREN'S PROTECTION CLUJ
MALTESE RELIEF SERVICE
ROMANIAN NATIONAL SCOUTS ORGANIZATION
MEDIA BUYING AND PLANNING
The Romanian Cultural Institute is the main
but most important worldwide a large
spectrum of Romanian cultural activities. In
2010 Qual Media won the media account of
RCI, being for one year the institution’s media
GEP is another complex European project for which we
created and implemented the identity. The logo and
the adjacent identity elements are characterized by
a unique graphic stile and vivid colors typical for the
QUAL MEDIA CORE
The Club of
fondat de Banca Transilvania
l rs ulu
no br t l
eadin n allen in Ti es
This is an initiative of Transilvania Bank to create and support
the community of Romanian entrepreneurs. An important
objective was to offer them high quality services that would
help develop their businesses. For the 5th anniversary of the
Club, Qual Media refreshed the identity and took part in the
creation and execution of various advertising materials.
- Star BT
Transilvania Bank is the Bank of “enterprising people” in
Romania, with a mission to support the development of
the business community through new and competitive
Star BT program is part of this mission and rewards the
loyalty of the customers with certain financial benefits.
Qual Media created a comprehensive identity book for
in an efficient way, consistent with the general strategy of
Transilvania Bank, and at the same time emphasizing the
particular aspects of the challenge.
QUAL MEDIA CORE
FC CFR 1907 Cluj
FC Universitatea Cluj
Clubul de Fotbal Feminin
Round of 32
„A fi sau a nu fi învingător?”
Nu aceasta trebuie să devină marea dilemă a
sportului. Fiindcă mai importantă este motivaţia
întrecerii şi consecinţele ei. Sportul este cea mai
bună şcoală unde se învaţă că a te autodepăşi
înseamnă a învinge. Pe teren înţelegi că adevăratul
adversar al fiecărui sportiv este în primul rând
propria sa limită, iar performanţa devine o noţiune
intimă şi personală.
Campionii înţeleg că învinşii şi învingătorii se
respectă, însă adevăratul învingător nu abuzează
niciodată de victoria sa. Apoi, să nu uităm că după
cum arta nu poate exista numai prin capodopere,
nici sportul nu poate fi practicat numai de campioni.
Rectorul Universităţii Tehnice din Cluj-Napoca
Preşedinte CFF Olimpia Cluj-Napoca
We began our collaboration with CFR 1907 Cluj
Fotbal Club in 2010. The secret laying behind our
efficient collaboration is the promptness in delivery
and execution, supported by an excellent printing
StBUSINESS AND COMMUNICATION STRATEGY
The Autumn Festival
of the German Economy
Qual Media had a strategic part in organizing and
promoting the first edition of the autumn festival of the
German economy, together with DWNT, in Cluj-Napoca.
The event had to be relevant for the business community
in the area but also appealing to the general public. The
strategy concerning the business and the communication
aspects was a considerable challenge, but the success of
the entire Festival proved it right.
N-o mai arde aiurea!
British American Tobacco
This campaigns are part of the CSR activity of BAT, targeted also to
achieve social activation for the brand, within the company and the
local community. The first major task aimed at raising awareness
regarding the issue of energy saving. Three months after the campaign
was launched the official figures showed a 12% decrease of the internal
energy consumption, 6 times higher than the initial target.
QUAL MEDIA CORE
QUAL MEDIA CORE
JA-YE Europe is one of the largest organizations in the world dedicated to
career and entrepreneurial education for students. JA Young Enterprise,
the European branch of JA Worldwide became our client in 2001. Being a
far-reaching organization Junior Achievement develops a large spectrum
of complex marketing actions from international conferences and
European programs support with online campaigns to events websites
and program portals.
QUAL MEDIA CORE
bani pentru viitorul copilului tău
protecţia ta şi a familiei tale
bani în plus pentru pensia ta
siguranţă şi profit pentru banii tăi
acum pentru momentele cheie din viaţa ta!
The campaign „ Make savings for the key moments in your life”
offers a complete and modern financial solution which includes
both a component of financial protection and an efficient way of
accumulating capital. The campaign realized in collaboration with
Qual Media has been implemented nationwide and has a strong
sales component. Thus the type of materials was realized in such
way to support the campaign’s strategy. The creative concept was
implemented on all printings, people stoppers, online, dedicated
website and others.
Our communication strategy is based on extensive research, focused on identifying
the consumer’s profile, the macroeconomic, legal, cultural factors that influence
its behavior, the analysis of the direct and indirect competitors and eventually
the stakeholders analysis. With all the relevant information from the research, we
created a strategy based on planning the actions focused on market penetration, on
how we present the product at the sales points, on the trade activation. Events, PR
and online communication complete the marketing box we created for Domeniile
QUAL MEDIA CORE
The Romanian Agency for
Quality Assurance in Higher
For the Romanian Agency for Quality Assurance
in Higher Education we were required to provide
publishing services together with prepress and
printing for the numerous publications of this
Junior Achievement Romania is one of our friends and strategic partners.
Among other challenging activities, Qual Media functioned as publishing
house for the numerous publications authored by members of JAR.
Rotary places is a complex online platform that serves as
a travel and business guide in Romania. The objectives
vary from cultural to catering, and the members of Rotary
clubs recommend certain choices. An advertising module
is integrated in the software, so companies interested can
purchase visibility packages.
Rotary instruments, such as calendars, study opportunities,
legal news, etc, can be customized by each user, according to
Rotary District 2241
Romania si Republica Moldova
UNION OF ROMANIAN MUSICAL FOLKLORE PERFORMING ARTISTS
A special project for a particular client. Size,
complexity, innovation were key requirements
desired by the customer. We managed to
exceed expectations. Easy to use administration
interface, Web 2.0 technologies, videos and
3D maps. The client fear to manage 50 sites
immediately disappeared when accessing the
For HP and Blackberry we first created a communication
strategy, focused on the online environment. The
purpose was to help develop the entrepreneurial spirit
and abilities. Any Facebook user, aged up to 25, could
submit a business proposal for the year 2020, which can
benefit the general public. All the ideas are visible to the
public and visitors can add comments.
APPS - SOCIAL MEDIA & MOBILE
Apps - Social
Media & Mobile
This is an application used by JA-YE to
generate maps of Europe depending
on the countries selected in the
a short description and a link will be
introduced. Various maps can be saved,
edited, duplicated. The HTML code can
be transferred to include the maps in
other sites belonging to the customer.
The concept developed for our client regarding the
communication materials was simple, clean, with a
basic chromatic palette which is in accordance with
promptness and seriousness. Qual Media realized
the proper implementation of the institution’s visual
National Bank of Romania
NBR publications regard professionals and the
general public. They must comply deadlines and
quality standards extremely accurate.
Anul VIII, nr. 28
BANCA NAŢIONALĂ A ROMÂNIEI
RAPORT ASUPRA INFLAŢIEI
economic reports, books and various publications.
For this collaboration we allocated a team made
of specialists in DTP, printing, finishing, customer
service and technical support.
Qual Media started an excellent collaboration with Metro
Cash&Carry in 2011. One of the relevant tasks is printing
the product catalogs which are being renewed monthly.
The services offered by Qual Media for our partner are
remarkable from due to the high volume, high speed
demand and on time delivery.