Social Business Collaboration 2012 Agenda

From Business Collaboration to
Enterprise Social Intelligence

27th – 28th September 2012 | Scandic Berlin Potsdamer Platz

More THan 15 Case Studies | World CafÉ session |
IceBreaker Session | Challenge your Peers

http://Collaboration.we-conect.com

Researched & Developed by

Social Business Coll abor ation 2012
27 th – 28 th September 2012 | Scandic Berlin Potsdamer Platz, Germany

OVerview
Social Business Collaboration 2012

SPeakers Main Topics
Gerard Babitts, Group Leader, Global Social Media Social Intelligence & Business Collaboration
H.J. Heinz / USA > Creating a company-wide effective governance
strategy for your collaboration framework –
Joe Little, Director Virtual Collaboration Projects / CTO Office
developing a sophisticated corporate collaboration
BP / UK
strategy
Gabrielle Lovering, Global Head of Design & Development > The Social Workplace: Rethinking Communication
BBC / UK and Collaboration in the Age of Social Networks
Julia Hart, Head of Internal Communications / AkzoNobel Corporate > Shepherding Collaboration Projects through the
Communications Conflicts of Change / Delivering strategy and
Mike Lightfoot, Global HR Communications Manager business results through collaborative media
AkzoNobel N.V. / The Netherlands Content & Information Management / Effective
management of content in the age of Information
Karen Freidt (tbc), Lead, NASA‘s Navigation Center for Creativity,
overload
Collaboration & Innovation
NASA / USA > Usability & Content Management – search and
find tools – User Experience, User Engagement
Lucy Downes, Head of Global Programs and Events
& User centred design – user’s experience (UX)
Nasdaq Inc. / UK
as a key aspect of gauging the success of digital
Michel Ezran, Director of ESN Program / Digital Factory projects
Renault S.A. / France > Web Content Management: Strategies for
Customer Engagement / Video Content
Mitchell Toomey, Global Lead, Knowledge Services
Management & the right strategy in using Youtube
United Nations / USA
through building an Enterprise Video Content
Rick Mans, Social Media Leader Management and Delivery System
Capgemini S.A. / The Netherlands > Mastering the challenge of Delivering a
Andrew Barendrecht, Chief Collaboration Strategist Personalised User Experience across Multiple
Apache Corporation / USA Devices and Platforms
Portals & User Experience
Stephanie Chalmers, Head of Online and Digital Communications,
Corporate Communications > Developing business strategies for implementing
Jean-Michel Baudoin, CTO IO IM new (social media) tools in Portals / Collaboration
EADS / France Lifecycle Management, Benchmarking & KPI´s of
portals for a maximum ROI
Gabriele Maltinti, Group Initiative Director, Knowledge Management
> Creating cost effective synergies by using tools,
and Sharing
strategies & methods from external & internal
Sodexo Alliance / France
portals – creating a valuable & sustainable
Manuela Pastore, Director Online Communications, Internet Enterprise 2.0 strategy
Strategy & Consulting > Challenges & Success factors in migration &
Boehringer Ingelheim Pharma GmbH & Co. KG / Germany transformation of large web portal platforms
David Croci, R&D Digital Workplace Manager Mobility, Content & Apps Integration & Business
Sanofi Pasteur / France Evaluation
> Linking Apps and Mobile Services – integrating
Christian Bihari, Solution Architect Collaboration & PM touch point
content and managing usability of portals in a
Mobile, Global Collaboration Program
changing digital environment
F. Hoffmann-La Roche AG / Switzerland
> Directions in Mobile Devices and the Management
Marco Thelen, General Program Manager Digital Media Challenges Ahead – integrating Apple & Samsung
E.ON AG / Germany into the Enterprise & Best Practices for Mitigating
Cory Edwards, Director, Social Media & Corporate Reputation Risk in Mobile Environments / Enabling Content
Dell Inc. / USA Consumption Anywhere, Anytime and In-Context
via Mobile
Dirk Kolassa, Head of e-Media Europe, Middle East, Africa
Share-Point Evolution
Alcatel Lucent / Germany
> What is the Prescribed Methodology to Manage a
Aleksander Smigielski, Media Director CEE
successful upgrade to SharePoint 2010?
Unilever / Poland
Constructing a Successful Roadmap for
Ramin Mobasseri, Enterprise Portals Solutions Manager / Social SharePoint Integration & Relaunch & Share Point
Media Strategist Lifecycle Management
eBay Global Enterprise Technology / USA > Lets Collaborate – leveraging MS SharePoint and
MS Project to Provide Real Business Value and
Christopher Wellbelove, Head of Social Media
Increase Efficiency
BT / UK
> Implementing an Effective SharePoint
Stéphane Aknin, Director e-Communication Group - Head of Group Training Program / Social net-
e-Communications working with SharePoint
AXA GROUP / France 2010
Tricia Mercaldo, Director, Communications & Collaboration
Turner Broadcasting System, Inc. / Time Warner
Inc. / USA

http://collaboration.we-conect.com Page 2 / 9


aGENDA
Contents ICEBREAKER Session | Wednesday, 26th September 2012
P. 2 | Overview
Speakers we.CONECT ICEBREAKER
Main Topics
P. 3 | Icebreaker Our Icebreaker Session consists of small Round Tables with speakers, business partners
Icebreaker Session and attendees where the audience will discuss the main challenges and cutting edge
Business Partners topics of the conference in a relaxed atmosphere. Glass in hand, make your way around
Media Partners our Round Tables and get to know each other. Enjoy food and drinks at the opening of the
Participants conference, break the ice and get the show on the road.
P. 4-6 | Conference Day 1
Challenge your Peers
Evening Session
P. 6-8 | Conference Day 2
Morning Session
World Café
Lunch Workshop

20.00 | Round Tables
Pre-conference drinks and Icebreaker Round Tables with speakers, business partners & participants

ICEBREAKER Round Table 1
How to get a maximum on User Experience and engagement and how to build effective User Experience
Platforms?
Aleksander Smigielski, Media Director CEE, Unilever / Poland

ICEBREAKER Round Table 2
Portals & User Experience – developing business strategies for implementing new (social media) tools in a
Portal / Collaboration Lifecycle Management, Benchmarking & KPI´s of portals for a maximum ROI
Lucy Downes, Global Programs and Events, Nasdaq Inc. / UK

Business Partners
Make excellent contacts with decision makers to expand your network and generate leads from the best contacts in the
business. For further information please visit http://collaboration.we-conect.com.

we.CONECT business peers
Take advantage of solution-oriented individual meetings that we can arrange with these partners before and during the conference.

Media Partners

Who participates?
Executives of the Board, Managing Directors and Managers from the following departments:

> Webmaster > Internal Communication > IT Application
> Portal Management > E-Collaboration > IT Infrastructure
> Corporate Communication > Learning and Development / > Portal Management / Online
> Digital Strategy / Social Media Knowledge Management Services
> Digital Marketing > Content Management > Enterprise 2.0
> Intranet > CRM

Demographics:

Germany, France, The Netherlands, Belgium, UK, Sweden, Norway, Finland, Spain, Ireland,
Austria, Switzerland, Hungary, Turkey, USA, Russia




aGENDA
Conference Day 1 | Thursday, 27 th September 2012

8.00 | Registration with coffee and tea

8.30 | Welcome and introduction by we.CONECT, the Chair and the Advisory Board

we.CONECT STRATEGY Track
Portals & User Experience Design

8.40 | Case Study
The Social Workplace: Rethinking Communication and Collaboration in the Age of Social Networks
> Developing business strategies for collaboration lifecycle management, and benchmarking & KPI´s of portals for a
maximum ROI
> Earn money with the use of social money – Get a solid ROI in 3-6 months
> Experiences in one of the biggest Yammer networks in the world – hands-on and concrete approach, no high level
models included
> Collaboration, Content Management & Information Overload – how to manage collaboration effectively
Rick Mans, Social Media Lead | Online Solutions, Capgemini S.A. / The Netherlands

9.15 | Case Study
Implementing an internal social collaboration platform: How Alcatel Lucent managed the challenge
> Moving from a hierarchical structured portal to a self-organized collaboration platform
> Maximising the efficiency of cross-organisational and cross-regional teams by boosting connectivity
> Increasing employee productivity and satisfaction through collaboration
> Taking advantage of the power of crowd sourcing to gather useful Contributions
> Measuring the success of the platform based on surveys and real network data
Dirk Kolassa, Head of e-Media Europe, Middle East, Africa, Alcatel Lucent / Germany

9.50 | Case Study
Building an Online Community from Strategy, Planning, and Launch to Effective Engagement and Adoption
> Building and supporting community as a powerful way to build leadership relationships, connect with customers to
improve service and accelerate innovation or transform internal organizational productivity
> Roadmap to community strategy, planning, launch and early stage adoption, and engagement practices
> Community strategy process aligned with the business strategy & stakeholders
> Accurately assessing and clarifying the unmet needs of the community stakeholders to drive the user experience,
content and programming plans
> Considerations for staffing and resourcing a community, engaging constituencies through social media, marketing
and communications efforts for adoption engagement, analytics and Key Performance Indicator development to
assess health of the community
Tba

10.25 | Refreshment break with Networking Zone

we.CONECT BEST PRACTICE Track (1)
Content & Information Management

10.50 | Case Study
De-Mystifying ROI Calculation for Collaboration Tools & Technologies (like Sharepoint for example)
> A definition of ROI – along with details on how it can change your life!
> Common methods for valuing your tool & technology implementation
> Real-life SharePoint implementation examples (along with their resulting ROI)
> A detailed roadmap for designing, constructing and validating your own ROI methodology
> Ideas for engaging business users and management
Tba

11.25 | Case Study
Collaboration Strategy & Global Collaboration Platform & Knowledge Management – How to integrate
corporate content in a one single platform?
> Moving from different intranet sites to accommodating local issues in a single platform
> Using an improved communications platform for greater engagement in a time of transformation
> Building a Robust Framework for Social Networking at Work – cluster users easily across functional groups to find
experts, form communities, enjoy social learning and get in touch with one another most effortlessly
> Designing Social Applications – understanding what makes social applications work – what are the design
principles for making an application truly social?
> Change Management – training is key
> Adoption, adoption, adoption. Work with executives to post at least once a week
Stéphane Aknin, Head of Group e-Communications,
AXA GROUP / France




aGENDA

12.00 | Case Study
Next generation 3D Collaboration & Knowledge Sharing @ BP Virtual Campus
Joe Little, Director Virtual Collaboration Projects / CTO Office, BP / UK

12.35 | Lunch with Networking Zone

13.45 | Case Study
Everything you wanted to know about implementing an Enterprise Social Network Collaboration in a large
international group
> Why an ESN in a corporation like Renault? Just a passing fad?
> One more tool or a real transformation? Enabling users to learn, share, and network through a set of tools and
initiatives
> Past and current social intranet experiences: Creating a company-wide effective governance strategy & Developing a
sophisticated corporate collaboration framework
> Control or not control, that is the question: Content Compliance Protection and Security – the Essential Elements for
Collaboration Governance
> Usages & User Experience Platforms: It’s complicated to make it simple: How to Create Your Future Websites and
Portals / Touch, Swipe, Kick and Yell: New UI Technologies and the Value They Deliver
Michel Ezran, Director of ESN Program / Digital Factory, Renault S.A. / France

14.20 | Case Study
Innovating together: Creating a social community & collaboration culture in Research & Development –
Challenges in building Expert Communities
> Defining and implementing a strategy: Improve collaboration to increase innovation
> Facilitating mindset changes
> Enabling employees to learn, share, and network through a set of tools and initiatives
> Leveraging social networking features to build communities and improve knowledge sharing
> Building a framework which reaches across functional groups to find experts form communities and enjoy social
learning
> Entering the enterprise social network era: Lessons learnt
David Croci, R&D Digital Workplace Manager, Sanofi Pasteur / France

we.CONECT PROCESSING ANd Collaboration TRACK (1)
Social Intelligence & Collaboration Integration
14.55 | Case Study
Mastering the challenge of Delivering a Personalised User Experience across Multiple Devices and Platforms
> Designing cross-platform communication and content strategy – social, web & mobile
> Making the most of mobility for a great user experience (location & functions)
> Key UX and content challenges of different devices and platforms
> Responsive design vs. native applications
Gabrielle Lovering, Global Head of Design & Development, BBC / UK


we.CONECT Challenge your peers –
What would you do?
In these round tables, each with one moderator, the participants interact, describe & discuss their
specific issues, approaches and solutions regarding the conference topic. we.CONECT finds out in
advance the most important issues facing the participants.

16.00 | Parallel Round Tables
Based on your input, we will create these Round Tables involving an interactive
discussion with your peers.

17.00 | Case Study
Integrating Unified Communications and Social Business – Video Content Management & the right strategy in
using Youtube through building an enterprise video content management and delivery system
> Unified Communications and Social business platforms as a part of a larger enterprise collaboration strategy
> Who “owns” the desktop and mobile interface?
> Who manages performance and provision?
> Business case for adding real-time presence, click to call/chat, and video collaboration to social platforms?
What’s the best approach to ensure security and compliance?
> What metrics do you measure to determine success?
Julia Hart, Head of Internal Communications / AkzoNobel Corporate Communications,
AkzoNobel N.V. / The Netherlands
Mike Lightfoot, Global HR Communications Manager,
AkzoNobel N.V. / The Netherlands



aGENDA

17.35 | Case Study
Social collaborative tools – Increasing effectiveness of portals through user centred usability and content
management
> Empowering the employee: Have the collaboration platforms killed the Corporate Intranet?
> The big dilemma: Software acquisition or software as an on-line service (saas) approach?
> How to win users acceptance
> Social Collaboration with Jive
Gabriele Maltinti, Group Initiative Director, Knowledge Management and Sharing, Sodexo Alliance / France

we.CONECT Mobile, Content & App Track TRACK
18.10 | Case Study
How Mobile Apps can Enhance your B2 / E / B2C / B2B Relationships for a efficiency in mobile collaboration
> The challenges of a new broadcasting landscape and how you can turn them into opportunities
> Maximizing the opportunities without jeopardizing your legacy business
> Using mobile apps to create greater brand awareness with the consumer
Gerard Babitts, Group Leader, Global Social Media, H.J. Heinz / USA

DINNER IN A RELAXED ATMOSPHERE TO CONCLUDE
THE FIRST CONFERENCE DAY
20.00 | Networking Dinner

REFERENCES OF OUR PAST conferences

“Great learning, great networking, mindexpanding.“
Christina Rathgens, Roland Berger

“A very interesting opportunity to share, network and learn!“
Michael Weichert, Fujitsu Technologies

aGENDA
Conference Day 2 | Friday, 28th September 2012

we.CONECT Morning Session
Parallel short talks with a thematic focus

8.00 | Morning Talk
The Worlds Untold Story
> Turners Unique Approach & Challenge to SharePoint & Collaboration in the Enterprise –
How to maximize collaboration and user engagement in an increasing Content & Apps
environment?
Tricia Mercaldo, Director, Communications & Collaboration, Turner Broadcasting System Inc.,
Time Warner Corp. / USA

8.40 | Welcome and introduction by we.CONECT, the Chair and the Advisory Board




aGENDA

we.CONECT World Café
The World Café will be initiated with short statements

8.50 | Short Statement Collaboration Strategy Café
For sure web is important, but is organization also? How to build a sustainable
and comprehensive enterprise collaboration strategy & how to make project
management efficient
> Highly dynamic customer experience platform vs. large scale (corporate) IT organizations: How fast can battleships be?
> IT architecture and infrastructure management in enterprise environments vs. the guys from marketing: Do the party
people understand the challenge?
> Webmanagement from Top-down: Do your CEO knows best what is latest in the web?
> Webmanagement from Bottom-up: Great, you have a dedicated department: nobody knows what you are doing and
you enjoy more free time than before!
Marco Thelen, General Program Manager Digital Media, E.ON AG / Germany

9.00 | Short Statement Social Collaboration & Intelligence Evolution Café – Live Demo
Collaboration Revolution – From Information Management to Social Intelligence – Challenges for Enterprise
Activity Streaming
> Application of social media Interface
> Mobile application from field operations to the office
> Intelligent social recommendations
> In context – geo-reference
Andrew Barendrecht, Chief Collaboration Strategist, Apache Corporation / USA

9.10 | Short Statement Collaboration Life Cycle Management Café
The Mobilisation of Corporate and Country websites – How to build a global & mobile collaboration framework?
> Raising awareness and knowledge transfer for business people (no IT experts) – what is mobile?
> Simplify and globalise: Technical solutions – exploring implementation from a technical perspective, Global scalability
> Communication and socialising – connecting people inside for an outside success / cultural and interactive
perspective / make it fun
> Governance Ensuring high user adoption rates through change management
> Strategic thinking – planning is key
Manuela Pastore, Director Online Communications, Internet Strategy & Consulting, Boehringer Ingelheim Pharma
GmbH & Co. KG / Germany

9.20 | Short Statement Collaboration 2.0 Café
Pro-Social Collaboration
> Increasingly ahead of meetings, customers and business contacts will Google your name to find out more about
you. What would they find now if they Googled you today? In this session we will look at how you as an individual
need to think as ‚brand you‘ and become ‚Pro-Social‘ professionally engaging in social media benefiting both you and
your company.
We will show you how to build a simple and easy (to maintain pro-social) presence for yourself. We will look at how
this pro-social presence will enable you to collaborate with colleagues, customers and peers – sharing, learning and
networking benefiting from a much wider reach.
Christopher Wellbelove, Head of Social Media, BT / UK

9.40 | START WORLD CAFÉ | EACH SESSION LASTS 30 MINUTES
we.CONECT and the chair open the World Café, explaining the principles and set the World Café etiquette.

Collaboration Strategy Social Collaboration & Collaboration Life Cycle Collaboration 2.0 Café
Café Intelligence Evolution Management Café
Café

11.40 | World Café Panel Discussion
Presentation of the key results of the World Café and the individual interviews

12.00 | Lunch with Networking Zone
Lunch Workshop
How to create a SPACEBOOK for a maximum on collaboration and user engagement to drive
innovation at a corporate level!
Karen Freidt, Lead, NASA‘s Navigation Center for Creativity,
Collaboration & Innovation, NASA / USA (tbc)




aGENDA

13.10 | Case Study
Establishing a measurable Knowledge& Collaboration Marketplace within a diversified global organization
> Shifting collaboration to a measurable social platform, and establishing a “social graph” within the organization
(identifying “watershed” individuals, “connectors”, “experts” and “groundbreakers”)
> Mining the social graph to ensure more efficient routing of knowledge through the network
> Filling the organizational knowledge gaps with strategic partnerships and invitation of external experts into the
marketplace
> Replicating the process as a service for other organizations within the United Nations conglomerate
Mitchell Toomey, Global Lead, Knowledge Services, United Nations / USA

we.CONECT Processing & Collaboration Track (2)
Social Intelligence & Collaboration Integration
13.45 | Case Study
Delivering strategy and increasing business value through collaborative media
> Integrating collaboration – Linking in virtual workspaces with your web portals
> Establishing seamless access and search across your virtual workspaces
> Solving the problem of where to find information
> Maintaining the momentum for your collaborative workspaces
> Collaboration & Virtual Teams
Tba

14.20 | Case Study
The Social Workplace and the collaborative intranet: Rethinking Communication and Collaboration in the Age
of Social Networks by introducing a global collaboration platform for 40k users
> Prepare your offering: Focus on collaboration scenarios
> Training, training, training (eLearnings, guides, classrooms, etc.)
> Consolidate and focus on new System and migrate
> Assure business support by constant reporting and giving change control back
> Don’t forget your mobile workforce
Christian Bihari, Solution Architect Collaboration & PM touch point Mobile, Global Collaboration Program,
F. Hoffmann-La Roche AG / Switzerland


15.20 | Case Study
Examining how EADS are Driving Communication and Collaboration through Online and Social Tools
> Utilising Enterprise 2.0 and advanced collaborative solutions to increase productivity
> Learning from the EADS implementation road map
> Communicating and working with the security team and works councils to successfully roll out initiatives
> Evaluating the current and future challenges EADS are facing
> Discussing the strategy and processes relating to implementation, communications and change management
> Delivering new tools to employees effectively
> Measuring strategies and initiatives through quantitative measurements
Jean-Michel Baudoin, CTO IO IM, EADS / France
Stephanie Chalmers, Head of Online and Digital Communications, Corporate Communications, EADS / France

we.CONECT BEST PRACTICE Track (2)
Content & Information Management
15.55 | Case Study – Live Demo
Waves of Successful Enterprise Social – Networking & Collaboration at eBay Global – how one integrated
social network can help you meet all your organizations collaboration and social needs
Ramin Mobasseri, Enterprise Portals Solutions Manager / Social Media Strategist, eBay Global Enterprise
Technology / USA

16.30 | Case Study
Social Web Collaboration for a Corporate Reputation Renovation
> Learn about the perfect storm of events that catapulted Dell into a proactive model of social media strategies to
improve the company’s reputation online
> Discover the customer & employee listening strategies that have resulted in Dell being named the #1 most social
brand in the world
> Explore Dell’s unique CAP Days and Social Think Tank programs that take collaboration with online
influencers offline
Cory Edwards, Director of Social Media & Corporate Reputation, Dell Inc. / USA

17.10 | Closing words from the chair and end of the conference



For more detailed information
about Our speakers and interactive segments
please visit
http://collaboration.we-conect.com

We are looking forward to welcoming you!


Social Business Collaboration 2012 Agenda

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