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INTRA.NET Reloaded 2012 Agenda
 

INTRA.NET Reloaded 2012 Agenda

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Review 2012: http://intra-net2013.we-conect.com/ ...

Review 2012: http://intra-net2013.we-conect.com/

Intra.NET Reloaded 2012

It seems that intranets ‒ and the related online communities within them - are being viewed by senior management as drivers of efficiency and productivity, and as "cultural glue", during turbulent times. If anything, intranets are driving services forward at such a great pace that, post-recession, the organization that emerges will be fitter, leaner and more adaptable. Prior to the upswing, the rate of development was already intense, but market conditions have caused a new wave of intranet augmentation to arrive. The new wave describes the integration of a range of employee-facing services delivered via technologies that are melting into the fabric of the organization.
Any “intranet road map” must take the current reality of many innovative large enterprises into account as their present practice and performance anticipate the future of your organization.
Most companies find that in terms of use and increased efficiency they are still not delivering a return on investment as employees still need easier access to useful and important information. As senior management is asking for ROI, the intranet manager, more than ever, needs to have a clear set of objectives with tangible business benefits.

In an environment with numerous tools and applications, it is not easy to identify the real challenge for intranet managers and communication leaders. While Intranets have become platforms for the discussion of ideas, opinions and transactions, Web 2.0 and the growth of social networking has created exciting tools for businesses to organize themselves and communicate with employees. Now the real challenge is to bring leverage to the power of these tools and applications to create innovative and original internal communication experiences.

The Intra.NET Reloaded Europe Conference, taking place from the 17th to the 18th of April 2012 will discuss trends, strategic approaches and challenges to the management of complex intranets & employee portals in rapidly changing digital environment with top executives from all over Europe.

Cutting edge topics like
- Intranet findability
- Digital Workplaces
- Intranet usability
- user adoption rate
- Intranet governance
- collaboration excellence & employee engagement
- mobile applications
- the use of social software
- non-silo knowledge management
- managing information overload
- and much more will be discussed in more than 17 case studies, ice breaker round tables, morning sessions and in the unique we.CONECT Intra.NET World Café.

Take part at the we.CONECT “Intra.NET Reloaded” conference, meet international top speakers on a senior executive level, network at our interactive B2B platform and have a memorable time while visiting Berlin, one of Europe's most exciting and cities affordable metropolitan.

We look forward to welcoming you!
Your we.CONECT team


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    INTRA.NET Reloaded 2012 Agenda INTRA.NET Reloaded 2012 Agenda Document Transcript

    • 17 TH – 18 TH April 2012 | nhow BerlinMore than 20 Case Studies | World CafÉ sESSION |Challenge your Peers | IceBreaker Sessionhttp://intra-net.we-conect.com Researched & Developed by Researched & Developed by
    • Intr a .NET Reloaded 2012 17 TH – 18 TH April 2012 | nhow Berlin OVerview Intra.NET Reloaded 2012 SPeakers Key topics Bill Johnston, Director of Global Online Community, > Intranet Reloaded: How employee portals from Dell Social Media & Community / USA global companies are becoming the front-door into the “workplace web” ‒ How to transform Robert Libbey, Senior Director - Global Colleague Communications, Elizabeth Golden, VP of External Affairs & Worldwide Communications, intranets into digital workplaces, virtual Pfizer Inc. / USA business and collaboration worlds? > Search & find: How to increase the effective- Mairi Willis, Global Head of User Experience Design, ness of portals through employee centred Philip Morris International Management SA / Switzerland usability and content management Ger Peerboom, Corporate communications - Regional Head Europe, > Strategy: How to develop a sophisticated and Project leader, Sabic global branding project, sustainable corporate intranet and portal SABIC - Saudi Basic Industries Corporation / The Netherlands strategy? > Team & People Net: How the intranet is Kevin Jones, Social Media Strategies & Organizational Consultant, becoming more team and people oriented, as NASA / USA project and collaborative spaces are being Ashlen Cherry, Americas Privacy Officer, integrated Dell Inc. / USA > Intra.NET Reloaded Failures: Lessons learned Gregor Widmer, Global Web Project Manager, from social media & intranet 2.0 journeys of Zurich Global Corporate / Switzerland global companies > Knowledge management & collaboration 2.0: Lluis Font, CEO, How to develop information sharing, e-learning Zyncro / Spain Where business collaboration gets Social and IT-based collaboration with Sharepoint 2010 Kelli Carlson-Jagersma, VP, Collaboration Strategist, > Real time intranets: How employee portals enable Darius A. Miranda, VP, Social Business Strategist, employees to communicate effectively through Wells Fargo Wholesale Bank / USA web-conferencing, micro-blogging and other tools > Mobile Intranet: How to manage global mobility Caroline Tissingh-Ruijtenbeek, Global Webmaster, TNT Express / The Netherlands of employees with the intranet? > Enterprise 2.0: How to connect internal commu- David Ott, Team Manager, Information Worker Applications, nication, digital workplaces, internal branding former WHO / Switzerland and internal marketing on a single platform? Richard Davies, Employee Communications Europe, > Information Overload: How to manage information Tobias Hübscher, Employee Communications Europe, overload and information complexity in employee eBay Europe / UK portals > Usability & Measurement: How usable will the Mike Grafham, Head of Customer Engagement EMEA, future intranet be? How to measure the use of Kristin M. Lawson, Senior Customer Success Manager, content, services, social features and how to Yammer / UK measure social media value? Amy Marrinan Davidson, Analytics Knowledge Management Leader, > Compliance & Privacy: What is the right balance Deloitte Services LP / USA between corporate guidelines and local initiatives, Robert Bredlau, COO North America between individual empowerment and accounta- e-Spirit AG / Germany bility? How to manage privacy and compliance in an increasing application landscape? Philipp Rosenthal, Future Office Evangelist, Oscar Berg, Future Office Evangelist Tieto Germany GmbH / Germany PRIMARY PARTNER Stephan Schillerwein, Director of Research, Infocentric Research AG / Switzerland Sebastian Schulmeister, Deputy Head of Application Development, HSH Nordbank AG / Germany Michiel Scholten, Intranet Manager, ABN AMRO / The Netherlands Jonathan Philips, Global Digital Communications Manager, BUSINESS PARTNERS Coca-Cola Enterprises Ltd / UK Stefan Heeke, Director Interactive Marketing, Global Brand Campaign Measurement, Siemens Corporation / USA Where business collaboration gets Social Mara Tolja, Collaboration Community Manager / Technical Lead, Deutsche Bank AG / UK Dr. Andrea Kreißelmeier, Portal Manager, R+V Allgemeine Versicherung AG / Germany Daniel-Marie Rouault, Sales Director - North & East Europe, eXo Platform SAS. / France Researched & Developed byhttp://intra-net.we-conect.com Page 2 / 11
    • Intr a .NET Reloaded 2012 17 TH – 18 TH April 2012 | nhow Berlin OVerview Intra.NET Reloaded 2012Contents Primary PartnerP. 2 | Overview Speakers Tieto Corporation Key Topics Tieto is the leading IT service company in Northern Europe providing IT and productP. 3 | Overview engineering services. Our highly specialized IT solutions and services complemented Business Partners by a strong technology platform create tangible business benefits for our local and global Media Partners customers. As a trusted transformation partner, we are close to our customers andP. 4 | Overview & Icebreaker understand their unique needs. With about 18 000 experts, we aim to become a leading Advisory Board service integrator creating the best service experience in IT. Icebreaker SessionP. 5-7 | Conference Day 1 Tieto Corporation Challenge your Peers Düsseldorfer Straße 40 | 65760 Eschborn, Germany Evening Session Phone: +49 61969329-0 | Fax: +49 61969329-800P. 8-10 | Conference Day 2 www.tieto.com/futureoffice Morning Session World Café Business PartnerS Yammer 64 Great Eastern Street | London EC2A 3QR, UK Email: emea@yammer-inc.com www.yammer.com e-Spirit AG Barcelonaweg 14 | 44269 Dortmund, Germany Phone: +49 (0)231 477 77 0 | Fax: +49 (0)231 477 77 499 www.e-spirit.com Infocentric Research AG Stadtturmstrasse 10 | 5400 Baden, Switzerland Phone: +41 (0)56 210 0120 | Fax: +41 (0)56 210 0121 www.infocentricresearch.com Zyncro Tech S.L. Where business collaboration gets Social Santa Teresa 6 | 08012 Barcelona, Spain Phone: +34 (0)93 187 03 22 www.zyncro.com eXo Platform SAS. 4 rue d‘Alleray | 75015 Paris, France Phone: +33 (0)1 82 83 77 31 www.exoplatform.com Innabler S.A. IPN, Rua Pedro Nunes | 3030-199 Coimbra, Portugal Phone: +351 (0)239 700 343 www.innabler.com we.CONECT business peers Take advantage of solution-oriented individual meetings that we can arrange with these partners before and during the conference. MEDIA PartnerS Researched & Developed byhttp://intra-net.we-conect.com Page 3 / 11
    • Intr a .NET Reloaded 2012 17 TH – 18 TH April 2012 | nhow Berlin OVerview Intra.NET Reloaded 2012 ADVISORY BOARD Jonathan Philips Philipp Rosenthal Caroline Tissingh-Ruijtenbeek Global Digital Communications Manager Future Office Evangelist Global Webmaster Coca-Cola Enterprises Ltd. / UK Tieto Germany GmbH / Germany TNT Express / The Netherlands aGENDA ICEBREAKER Session | Monday, 16th April 2012 we.CONECT ICEBREAKER Our Icebreaker Session consists of small Round Tables with speakers, business partners and attendees where the audience will discuss the main challenges and cutting edge topics of the conference in a relaxed atmosphere. Glass in hand, make your way around our Round Tables and get to know each other. Enjoy food and drinks at the opening of the conference, break the ice and get the show on the road. 20.00 | we.CONECT ask the leaders Pre-conference drinks and Icebreaker Round Tables with speakers, business partners & participants ICEBREAKER Round Table 1 Taking employees by the hand – choosing the right roadmap and executing change in the transformation to a collaborative work culture Philipp Rosenthal, Future Office Evangelist, Tieto Germany GmbH / Germany ICEBREAKER Round Table 2 Global Branding Project & Collaboration Optimization – How can I connect a global intranet and related social media applications with corporate business strategy and the key corporate message? > Insights and trends on future developments regarding advanced processes and technologies in employee portals > Strategies, next steps and future phase for intranet and portal development > What business value will intranets and portals bring in the future and what role do they play in the whole infrastructure? > How can companies effectively use employee portals and intranets to serve customer, employee, partners and other scenarios? > How do companies ensure portal success, from building the business case, to ensuring governance and adoption, to measuring effectiveness? Ger Peerboom, Corporate Communications - Regional Head Europe Project Leader SABIC Global Branding Project, SABIC - Saudi Basic Industries Corporation / Netherlands ICEBREAKER Round Table 3 Social network for the enterprise, the added value? > Business value: What problems can it solve and how? > Usage & adoption: Let employees adopt the tool and create their own use or drive the change? > ROI: How to measure the success of an ESN? What are the metrics? How to quantify its benefits? Daniel-Marie Rouault, Sales Director - North & East Europe eXo Platform SAS. / France Researched & Developed byhttp://intra-net.we-conect.com Page 4 / 11
    • Intr a .NET Reloaded 2012 17 TH – 18 TH April 2012 | nhow Berlin aGENDA Conference Day 1 | Tuesday, 17 th April 2012 8.00 | Registration with coffee and tea 8.30 | Welcome and introduction by we.CONECT, from the Chairman and the Advisory Board Chairman: Philipp Rosenthal, Tieto Germany GmbH / Germany we.CONECT Strategy Track (1) Transformation & evolution of Intranet & Employee Portals – Challenges for employee engagement, collaboration to transform intranets into social business 8.40 | Keynote Building a digital town square at Pfizer Inc. to improve message alignment, increase reach and reduce communication costs > Identifying and overcoming operational barriers to constructing a fully integrated intranet platform > Connecting employees globally, while communicating locally > Extending the value of the online experience with mobile access and social media capabilities Robert Libbey, Senior Director - Global Colleague Communications, Pfizer Inc. / USA Elizabeth Golden, VP of External Affairs & Worldwide Communications, Pfizer Inc. / USA 9.15 | Solution Study Transformation into A Social Business – Overcoming organizational, cultural and operational challenges > Encouraging social media behaviour vs. introducing a social platform > Steal with pride: concrete services, inspired by social and commercial media > Lowering the adoption barrier: socializing business operations > How to introduce “social” to organizations – roadmap & tactics Philipp Rosenthal, Future Office Evangelist, Tieto Germany GmbH / Germany we.CONECT Best Practice Track (1) Intra.NET Reloaded ‒ Global relaunch, organisational transformation & integration of Intranets and Employee Portals 9.50 | Case Study Manifesting Social Business – Challenges in developing the next generation open innovation strategy for Dell’s IdeaStorm and how to create your own „IdeaStorm“ Bill Johnston, Director of Global Online Community, Dell Social Media & Community / USA 10.30 | Refreshment break with Networking Zone 11.00 | Solution Study + Live Demo Enterprise Social Networking: Zyncro > Zyncro is your Corporate Social Network: A social intranet unifying communication, documents and people > In order to understand what an Corporate Social Network is, it‘s necessary to explain its main features and components: > Microblogging: Publishing information, location and meetings statuses in real time > System for work groups and document management / Task manager and meeting minutes > Corporate people directory and interactions with your phone book > Integration with external Social Media apps (LinkedIn, Twitter, Facebook), other cloud services (Google, Evernote, SurveyMonkey...) and corporate systems > ROI of Corporate Social Networks / Best practicies in Enterprise Social Networking Luís Font, CEO, Zyncro / Spain 11.35 | Case Study + Live Demo Global Collaboration Integration Relaunch @ Coca Cola Enterprises > Intranet 2.0: Redesigning Intranets for Increased Engagement, Efficiency, and Collaboration > Business challenges in migrating a large intranet to an local & global Employee Portal > Communicating to a diverse global audience > Social adoption program Jonathan Philips, Global Digital Communications Manager, Coca-Cola Enterprises Ltd / UK 12.10 | Case Study Rollout of a Global intranet with an integrated social media platform > Two banks merged into one global intranet; best of both worlds.28.000 employees in 27 countries on 1 platform > Edition concept; each BU and / or country has a specific intranet 4 languages with a centralized / dectralized organsiation > ABN AMRO Arena; our social media platformadapted by MB and senior staff for sharing thoughts & ideas and expanding our network Michiel Scholten, Intranet Manager, ABN AMRO / The Netherlands 12.45 | Lunch with Networking Zone Researched & Developed byhttp://intra-net.we-conect.com Page 5 / 11
    • Intr a .NET Reloaded 2012 17 TH – 18 TH April 2012 | nhow Berlin aGENDA Conference Day 1 | Tuesday, 17 th April 2012 we.CONECT Solution Track (1) Cost effective and sustainable implementation of tools and techniques to transform Intranets into people & team focussed digital workplaces 14.00 | Case Study How employee engagement supported business turnaround at eBay Europe (EMErald Award Winner – Employee communications category) > How do you build an employee engagement framework, trust and confidence in senior leadership when a downturn in business results in radical restructuring? > Over 500 staff in 11 countries now begin every week with “European Team Brief (ET B)” – A one hour, live television style program focused on delivering the business strategy > Since its launch, ETB has become an essential part of the eBay Europe culture and a major contributor to its success story, helping the business return to double-digit growth in just 2 years Richard Davies, Employee Communications Europe, eBay Europe / UK Tobias Hübscher, Employee Communications Europe, eBay Europe / UK 14.35 | Case Study Integrating a Collaboration model into the design of a large (internal) conference > Before, during and after – selecting the right technology (or bundle) to use at your event > Inside-out approach > Test and learn in a safe environment > Top-down engagement to boost adoption > Photobooth and storybooth > Gamification Kelli Carlson-Jagersma, VP, Collaboration Strategist, Wells Fargo Wholesale Bank / USA Darius A. Miranda, VP, Social Business Strategist, Wells Fargo Wholesale Bank / USA 15.10 | Solution Study The Digital Workplace – how the Intranet evolves into the new corporate central nervous system > Why current Intranets cannot solve the most important problem they should address > Understanding information work and the need to transform your company into a digital organization > How the Digital Workplace is different form everything we know – from Intranets to Enterprise Content Management to Social Media > Key elements of the Digital Workplace > From vision to reality: An approach for digital transformation Stephan Schillerwein, Director of Research, Infocentric Research AG / Switzerland 15.45 | Refreshment break with Networking Zone we.CONECT Challenge your peers – What would you do? 16.15 | Parallel Round Tables Round Table 1 | Collaboration Integration / Collaboration and internal social media, Digital Workplaces, Knowledge management & Collaboration Software Robert Bredlau, COO North America, e-Spirit AG / Germany Round Table 2 | Best Practice Share Point, Relaunch of an Intranet, SharePoint intranet solution, sharepoint skills, re-launch experience, Which are the pitfalls/failures when introducing an intranet 2.0? Jonathan Philips, Global Digital Communications Manager, Coca-Cola Enterprises Ltd / UK Round Table 3 | How to find the right solution provider? Experiences with JIVE and other intranet / social media software, longterm Intranet communication concept, technology / software / Driving Open Innovation solutions in a fast-paced commercial environment Mairi Willis, Global Head of User Experience Design, Philip Morris International Management SA / Switzerland Round Table 4 | Enterprise Portals, Digital Media, External Portals and Intranets – how to develop a sophisticated and sustainable corporate intranet and portal strategy? Bill Johnston, Director of Global Online Community, Dell Social Media & Community / USA Round Table 5 | Intranets & Social Media / building the intranet as an integrated employee portal with information, applications and social networking tools, do companies allow the (company controlled) newsroom on the intranet to be replaced by (by the user controlled) social media? Kevin Jones, Social Media Strategies & Organizational Consultant, NASA / USA Round Table 6 | How to manage information overload and information complexity in employee portals / mobile Intranet, information overload Ashlen Cherry, Americas Privacy Officer, Dell Inc. / USA Round Table 7 | Usability and measurement, Measurement & analytics of user behaviour, tracking tools for measuring user behaviour Michiel Scholten, Intranet Manager, ABN AMRO / The Netherlands Round Table 8 | Content management & Intranets / Cross-language / Culture online experience Caroline Tissingh-Ruijtenbeek, Global Webmaster, TNT Express / The Netherlands Researched & Developed byhttp://intra-net.we-conect.com Page 6 / 11
    • Intr a .NET Reloaded 2012 17 TH – 18 TH April 2012 | nhow Berlin aGENDA Conference Day 1 | Tuesday, 17 th April 2012 we.CONECT Solution Track (2) Cost effective apps, tools and practical applications for cost effective intranets 17.15 | e-Spirit AG ‒ Solution Study The best of both worlds: Integrating a Portal Platform with a High End Content Management System > Concept and feature overview of the HSH Nordbank Employee Portal > Lessons learned providing a fully integrated employee portal platform Sebastian Schulmeister, Deputy Head of Application Development, HSH Nordbank AG / Germany we.CONECT Strategy Track (2) Challenges in managing privacy & compliance in an increasing Intranet application landscape 17.50 | Case Study Social Media, Blogging, and Tweets: Empowering Employees to Communicate While Managing Privacy Risks > Online collaboration platforms are fundamentally changing the way employees work and engage with each other, clients and partners > Companies are wrestling with how to leverage new technologies to communicate with employees and with customers while ensuring they still manage the message. How do you ensure an employee understands what is and isn’t okay and encourage their responsible engagement? > Pros and cons of social networking in the workplace and how to manage those risks Ashlen Cherry, Americas Privacy Officer, Dell Inc. / USA DINNER in a relaxed atmosphere to conclude the first conference day 20.00 | Networking Dinner Researched & Developed byhttp://intra-net.we-conect.com Page 7 / 11
    • Intr a .NET Reloaded 2012 17 TH – 18 TH April 2012 | nhow Berlin aGENDA Conference Day 2 | Wednesday, 18th April 2012 we.CONECT Morning Session 8.00 | Case Study Intranet Reloaded Failures – Lessons Learned from real-life Enterprise, Social Media & Intranet 2.0 journey > What role does failure play a part of your E2.0 strategy? > Why & how does culture play a part in your social media success or failure? > Which kinds of failure will actually help you succeed? > What are the most common and disasterous mistakes we can make when executing our internal social strategy? Kevin Jones, Social Media Strategies & Organizational Consultant, NASA / USA 9.00 | Welcome and introduction by we.CONECT, the Chairman and the World Café Moderators Chairman: Oscar Berg, Tieto Germany GmbH / Germany Splitting of the auditorium in World Café A and World Café B we.CONECT Collaboration World Café 9.10 | Start of the Parallel World Café Sessions a and B | Each session lasts 40 minutes WORLD CAFÉ A | 9.20 - 12.00 Solution Café I Changing the way we work – Communities of Practice & Collaboration culture to help us get better at what we do > A framework for building communities of practice in a regulated environment. > Breaking down silo culture, to work better together. > What’s in it for me? The most important question to consider. > How to create a common, integrated and sustainable people collaboration to work together on common solutions and innovations > Measuring Community Wins Mara Tolja, Collaboration Community Manager / Technical Lead, Deutsche Bank AG / UK Solution Café II Creating the conditions for voluntary adoption – driving collaboration through social tools > Traditional challenges in gaining adoption of collaboration tools > Trends of successful initiatives > What’s different about today’s environment (if anything?) > The key conditions for voluntary adoption (and pitfalls to avoid) – how to construct this for your organisation Mike Grafham, Head of Customer Engagement EMEA, Yammer / UK Best Practice Café User experience design: Gain insight into employee collaboration using ethnographic research to develop global enterprise personas > Enterprise personas are a way to understand who we are and who we work with through scientific and researched based methods > Understand how employee behaviour patterns, goals, skills, attitudes, environment, and personas can become a primary way to inform design without assumptions and bias > What are personas? How can internal ethnographic research benefit the entire enterprise? > What are tribes? How do internal tribes work and collaborate in the enterprise? > How can this type of research be used to inform portals, intranets, and collaborationplatforms Mairi Willis, Global Head of User Experience Design, Philip Morris International Management SA / UK Social Business Transformation & Mobile Work Café Social Business Transformation & Mobile Work – Are you on your way to becoming a social business? > What are your success indicators beyond the number of wikis, blog entries or active social network users? > If enterprise 2.0 equals leadership 2.0, what is your understanding of the „new“ leadership and how have you established the right environment for your talent? > A networked organization is tearing down hierarchies to achieve excellence in day to day business operations – how do you take your managers by the hand to appreciate the new opportunities that derive from a much more self organized workforce? > Mobilizing your workforce requires a complete new level of trust: results are the new benchmark, not presence or work hours. How will you approach the subject? > Mobilized employees have to care for each other and for themselves. Being measured by results requires focus and self organization. > Ensuring that „not being in the office“ doesn‘t become a hurdle for colleagues is something, which isn‘t taught in business schools. > How will you guide your employees to be mobile AND a perfect fit with their teams? Philipp Rosenthal, Future Office Evangelist, Tieto Germany GmbH / Germany Researched & Developed byhttp://intra-net.we-conect.com Page 8 / 11
    • Intr a .NET Reloaded 2012 17 TH – 18 TH April 2012 | nhow Berlin aGENDA Conference Day 2 | Wednesday, 18th April 2012 WORLD CAFÉ B | 9.20 - 12.00 Solution Café III Creating the conditions for voluntary adoption – driving collaboration through social tools > Traditional challenges in gaining adoption of collaboration tools > Trends of successful initiatives > What’s different about today’s environment (if anything?) > The key conditions for voluntary adoption (and pitfalls to avoid) – how to construct this for your organisation Kristin M. Lawson, Senior Customer Success Manager, Yammer / UK Change & Project Management Café Developing information sharing and IT-based collaboration platform and challenges for project- & change management > How can the advantages of collaboration tools and the benefit of transparency, collaboration and sharing of information be successfully communicated to > management The > workers community The > employees The > How can the success of collaboration tools be measured and proven > Which communication methods work best to show the improvements Dr. Andrea Kreißelmeier, Portal Manager, R+V Allgemeine Versicherung AG / Germany Organizational Transformation Café Organizational Transformation and Employee Engagement with a Global Intranet @ Zurich Financial > What is a good vision / mission statement for an intranet? > What are the goals of a new intranet? (Communication, Collaboration, > Process Management an Optimisation, Links, Tools, HR processes) > How to organise an intranet project? What sub projects should be included? Phases? > What is your biggest challenge in managing an intranet project? Gregor Widmer, Global Web Project Manager, Zurich Global Corporate / Switzerland Social Collaboration Café Redefining the FutureOfWork > How does social media collaboration fit into your overall business strategy? > Five business imperatives to drive your social collaboration business cases > Test and learn – running successful pilots require more resources than companies plan for > New media trends, popular social models – how can you use them at your company? Darius A. Miranda, VP, Social Business Strategist, Wells Fargo Wholesale Bank / USA Kelli Carlson-Jagersma, VP, Collaboration Strategist, Wells Fargo Wholesale Bank / USA 12.00 | World Café Walking Tour Presentation of the key results of the World Café 12.30 | Lunch with Networking Zone we.CONECT Best Practice Track (2) Developing sustainable and effective strategies in intranets for employee engagement and internal communication in a rapidly changing digital environment 14.00 | Case Study Leveraging Employee generated Content from Social Media and Intranets for External Communications and Internal Branding > Why employees are a very effective Marketing resource for a company > Best ways of leveraging employees and the internal discussion for external communications > Requirements for new policies and rules of engagement > Finding Brand Ambassadors > Matching the internal and external company culture in blogs, intranets and other digital media channels > Why Internal and External Communications have to work better together Stefan Heeke, Director Interactive Marketing, Global Brand Campaign Measurement, Siemens Corporation / USA Researched & Developed byhttp://intra-net.we-conect.com Page 9 / 11
    • Intr a .NET Reloaded 2012 17 TH – 18 TH April 2012 | nhow Berlin OVerview Conference Day 2 | Wednesday, 18th April 2012 we.CONECT Best Practice Track (3) Knowledge Management through sophisticated intranet & enterprise 2.0 applications 14.35 | Case Study Analysing Deloitte Analytics – How the Deloitte Analytics Knowledge Management team is using site analytics to extract insights about our internal community of Practice and their interactions with their community portal in order to drive progressive improvement, and ultimately, user engagement > This case study explores how the Deloitte Analytics Knowledge Management team is using site analytics to extract insights about our internal Community of Practice and their interactions with their community portal in order to drive progressive improvement, and ultimately, user engagement > Learn about how “mash-ups” of everyday intranet data can be used to improve visibility into what’s working well and what’s not > See examples of data visualization techniques applied to demonstrate collaboration behaviours > Hear about our ‘lessons learned’ and benefit from key takeaways including how you can engage your leadership on this topic and begin to convert everyday intranet metrics in isolation into actionable improvements for your intranet users Amy Marrinan Davidson, Analytics Knowledge Management Leader, Deloitte Services LP / USA 15.10 | Refreshment break with Networking Zone we.CONECT Best Practice Track (4) Intranet Lifecycle Management, Benchmarking and KPI‘s of portals for a maximum ROI 15.40 | Case Study Want to build an intranet with business generated content? Decentralize, simplify, adapt, train, and be nice with your users > The business knows better. Unless your intranet team has unlimited resources make sure to decentralize the intranet content provisioning and empower your organization‘s subject matter experts in contributing to your intranet content > Keep it simple, not stupid. Simplicity is a quality not a shortcoming. A simple and easy to use the intranet content management system will appeal to a broader community of contributors, increasing the likelihood to get fresh content on your intranet. Simplicity also decreases the user support load > An organization‘s intranet is mostly a multi-stakeholder undertaking. Communicate and listen to all sides of the intranet user community to continuously adapt the tool the needs of the organization > Train and support your business to manage its intranet content. Your business should know how to contribute to the intranet, feels confident and see the benefit to do so David Ott, Team Manager, Information Worker Applications, former WHO / Switzerland 16.15 | Closing words from the chair and end of the conference REFERENCES OF OUR PAST conferences “I would like to congratulate you for the professionalism of your organization and all the special sessions you organized in order to generate discussions between attendees and get to know each other.“ Philippe Heim, HSE - Operational Safety, TOTAL Refining & Chemicals Belgium “Very interesting, professional organized event with competent and international presence.“ Tobias Zaers, Zentralbereichsleiter Technik / HSEQ, Bilfinger Berger Industrial Services GmbH Researched & Developed byhttp://intra-net.we-conect.com Page 10 / 11
    • For more detailed informationabout Our speakers and interactive segmentsplease visithttp://intra-net.we-conect.comWe are looking forward to welcoming you! Researched & Developed by