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CI:PHER AWARD 2014 Review

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From June 16 - 17, 2014, more than 120 competitive & market intelligence professionals from all over globe gathered for the annual CiMi.CON Evolution 2014, organized by we.CONECT Global Leaders in …

From June 16 - 17, 2014, more than 120 competitive & market intelligence professionals from all over globe gathered for the annual CiMi.CON Evolution 2014, organized by we.CONECT Global Leaders in Berlin, and discussed the most critical challenges and trends in competitive & market intelligence, new tools, CI tactics, competitive processes and strategies to forecast fast changing competition’s next moves.

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  • 1. Review Honours of the CI:PHER AWARD 2014 CiMi.CON Evolution 2014 in Berlin: Citrix wins the we.CONECT CI:PHER Award 2014, DSM Innovation Center receives Special Honor Berlin, June 18, 2014 From June 16 - 17, 2014, more than 120 competitive & market intelligence professionals from all over globe gathered for the annual CiMi.CON Evolution 2014, organized by we.CONECT Global Leaders in Berlin, and discussed the most critical challenges and trends in competitive & market intelligence, new tools, CI tactics, competitive processes and strategies to forecast fast changing competition’s next moves. Taking place in the charming hot-spot of the city - MARITIM proArte Hotel Berlin – international attendees joined the festive ceremony to be presented the most honorable CI projects and latest efforts in the industry. Segmented in the categories “Best CI Project” and “Best Diversified CI Team”, the CI:PHER Award 2014 exclusively recognised, celebrated and honoured outstanding achievements and performances from diverse participants. Gala Dinner Reception & CIPHER Award Ceremony 2014 in Berlin’s Maritim proArte Hiotel we.CONECT CI:PHER Award 2014 / Live Band at Award Ceremony Rick Marcet / Citrix Systems, Winner of Best CI- Project CI:PHER Award 2014 Beforehand, an independent jury - composed of Heath Gross (CEO& Founder, Sedulo Group), Anders Bretz (Founding Partner, Wide Narrow), Markus Ott (Head of Global Market Evaluation, Festo AG), Helen Woodcock (Competitive Intelligence & Benchmarking Advisor, IT, Royal Dutch, Shell plc.), had performed a pre-selection from all submitted applications and chosen a number of projects to be nominated. In a second step, winners and special honors were selected and asked to present their project live during the official award ceremony. Award Category: Best CI Project 2014 The winner of the premier CI:PHER Award 2014 selected by the jury is Citrix Systems Inc., awarded in Berlin for their project ‘Win Loss Review Tool’. The tool ‘addresses the growing complexity and competitiveness of a business’ environment by leveraging field-based intelligence for the benefit of multiple stakeholders across sales, marketing and product development’ says Marcet. Citrix had applied a new knowledge creation- and sharing model allowing for information to freely flow across the traditional internal barriers of the business. Citrix’s team had managed to extract competitive and market intelligence from thousands of won or lost deals, in a timely, efficient and cost effective way through the integration of a feedback tool, analyzing and distributing a more continuous output of actionable competitive insights on a real time basis, than traditional methods. Citrix convinced the jury by their successful implementation of a global rollout and cooperation with Microsoft. In addition, other companies across multiple industries had implemented the Win Loss Review Tool in their processes. The tools’ capture, reporting and analytical capabilities run as a standalone cloud-based application or with Salesforce.com.
  • 2. Dr.Dr. Christina Wallner, Head of Africa Amini Alama, Receiver of the 2,000 € award prize donation 2014 Winner of Best CI-Project: Citrix Systemc Inc., Rick Marcet (right) Special Honor in Best Diversified CI-Team: DSM Innovation Center, Ubald Kragten (right) Special Honor: Best Diversified CI-Team 2014 A Special Honor went to the DSM Innovation Center in the category “Best Diversified CI-Team”, for outstanding achievements reached by a culturally diverse CI / MI team. The DSM Innovation Center CI/MI team had grown over the past years into a highly diversified team, ‘in which diversity is not only based on gender and nationality but also on education, background and experience’, as Kragten explained. With a CI / MI team composing of people from diverse countries, cultures and backgrounds, DSM disposes of an array of knowledge from many different industries and lines of work, combined in one effective CI/MI with the capabilities to question and surpass critical challenges and trends in the market. The DSM CI / MI had thoroughly succeeded in collaborating in a highly effective manner with one another, performing in an objective way and questioning certain approaches that were driven by their backgrounds. The cross-fertilization among the team members allowed for better and new ways of working, while aiding the acquisition of valuable information and knowledge within the organization. Winners of the CI:PHER Award 2014 handing over the prize cheque of 2,000 € to Africa Amini Alama Dr. Dr. Christina Wallner, Africa Amini Alama explaining help projects in Tansania CiMi.CON 2014 community 2014: International CI / MI professionals meeting at CI:PHER Award Ceremony By winning the CI:PHER AWARD 2014 in Berlin, the winners not only received a trophy and an official certificate proving their excellent work, but a prize donation of 2000 € was enabled by we.CONECT to support a charity. In this regard, this year’s prize money was donated to the charity initiative Africa Amini Alama to aid the development of the medical, education and social sectors of rural communities in Tansania / Africa. The Austrian and German team is already offering basic courses in schooling children in English and IT, offering courses in sewing for women and supporting an agricultural project with local farmers. In retrospect, the annual CiMi.CON Evolution 2014 by we.CONECT offered an overall program of more than 20 Case Studies, World Cafés and interactive sessions that stretched over 40 hours of networking, knowledge exchange and benchmarking of projects in two and a half days. Discussions and case studies addressed multiple critical challenges and potential solutions in competitive & market intelligence to be taken on by professionals worldwide. The congress offered dynamic insights into the most recent CI /MI tools, innovative approaches, competitive processes and strategies to forecast the fast-changing competition in all areas. With this year’s edition, the CiMi.CON Evolution surpassed the high expectations of the more than 120 international attendees from the industry and proved its innovative approach as Europe’s leading CI & MI networking platform.
  • 3. After the Conference is before the Conference With more than 35 speakers and moderators, as well as an assorted advisory board and business partners from all over the world, the CiMi.CON Evolution 2014 presented the biggest networking platform of its format for Competitive and Market Intelligence. Shortly after the conference, the we.CONECT team is already preparing the CiMi.CON Evolution 2015, which will return to Berlin from June 15 – 16, 2015. Next year, the CI:PHER Award will once again be bestowed to outstanding projects that have received not only internal support and appreciation, but deserve an international recognition within the prominent CiMi.CON Evolution community for project achievements, strategy and collaboration within competitive and market intelligence. For further information about the CiMi.CON Evolution, delegate or speaker registration, as well as the application procedure for the next year´s award, please contact Serina Gummert, CiMi.CON Marketing & Community Manager at we.CONECT. More Information: Serina Gummert Community Marketing Manager Tel.: +49 (0)30 52 10 70 3 - 83 Email: serina.gummert@we-conect.com Official Review of the CiMi.CON Evolution 2014 in Berlin Website: http://competitive-intelligence.we-conect.com

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