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CiMi.CON Evolution - POST EVENT REPORT

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From June 16 – 17, 2014, we.CONECT invited an international audience of CI & MI professionals, …

From June 16 – 17, 2014, we.CONECT invited an international audience of CI & MI professionals,
team leaders and managing executives to Berlin to discuss about the pressing challenges and
potential solutions in competitive & market intelligence 3.0, new tools, process improvements and
strategies, to forecast the fast-changing competition worldwide.

Published in: Business, Education
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  • 1. Intra.NET Award 2014 http://competitive-intelligence.we-conect.com Berlin, Germany 2014 POST EVENT REPORT June 16 – 17, 2014 120+ Decision-Makers 20+ International Case Studies & Keynote Speakers 2014’s CiMi.CON Evolution EXPERT SPEAKERS 2014’s BUSINESS PARTNERS From Competitive & Market Intelligence to CI & MI 3.0 Predict Future Trends | Create Innovation | Cope With Competitors From BRIC | Forecast Competitor’s Next Moves | Discover Collaboration From June 16 – 17, 2014, we.CONECT invited an international audience of CI & MI professionals, team leaders and managing executives to Berlin to discuss about the pressing challenges and potential solutions in competitive & market intelligence 3.0, new tools, process improvements and strategies, to forecast the fast-changing competition worldwide. More than 100+ senior level executives, pioneers and leaders shared their experiences and presented latest case studies on innovative projects & developments in competitive & market intelligence tactics. Over 30 interactive sessions, roundtable discussions and the premier CI:PHER Award 2014 ceremony ensured for a thriving exchange of knowledge, mixed with a multitude of opportunities for high quality networking and idea creation among decision-makers. ► CiMi.CON 2014 Speakers CiMi.CON Evolution 2014 Survey we.CONECT introduced a survey among leading managers at the in Berlin,CiMi.CON Evolution 2014 inquiring about latest trends, tactics and challenges on the journey towards competitive & market intelligence 3.0. ► SURVEY REPORT 2014
  • 2. 7 World Café Sessions offered newly intensive, interactive ways of exchanging experiences & knowledge collectively with peers:  Using MI and CI Results to Identify Trends, Target Customers and Innovative New Products  War Gaming: An Efficient Method to Gain Valuable CI Insights?  Competitive Intelligence & Consumer Insights. How Can a Brand Strategy Be Created?  How Should CI Software Work to Provide Effective Process Support and Efficiency  Building Scenarios to Foresee Strategic Industry’s Development Towards 2030. Tracking Scenario Development with a Market Intelligence Dashboard  How to Develop a Sophisticated CI Practice, MI and Market Research Strategy in Upcoming / Non-Transparent Markets?  Shared Experience from Designing and Implementing 50+ Efficient and Valuable CI-Processes On the first conference day, attendees participated in 6 innovative and stimulating Challenge Your Peers round tables discussions, each of which approached crucial topics in CI / MI:  Leveraging Big Data (Resources):Re-Invention or Revolutionary? Big Data, Data Management and new Tools for CI and MI  CMI Challenges with Newly Emerging Competitors and New Markets (Especially BRIC)  Competitive Information Collection and Knowledge Management Tools  Protecting Competitive Advantage  Creating a MI Platform to Understand Your Market In a Changing Business Climate  Setting-up a CI-Unit and Defining a CI Framework on a Global and Local Basis CUTTING-EDGE SESSIONS we.CONECT invited to 3 Icebreaker Sessions before the event start, giving attendees a first opportunity to network, benchmark and discuss competitive and market intelligence issues and challenges in small groups, while getting to know each other in a relaxed atmosphere over snacks & drinks under the motto: “Breaking the ice and getting the show on the road!” Who attended CiMi.CON Evolution 2014 http://competitive-intelligence.we-conect.com
  • 3. ► ACCESS CONFERENCE MEDIA CENTER HIGHLIGHT SPEAKERS & KEYNOTES CASE STUDY – Charles Homs, Oracle Corporation Charles Homs set the focus of his presentation on Competitive Intelligence: Measuring competitors and Measuring Yourself, examining competitors beyond industry statistics, interpreting financial results in a redefining industry and gaining ROI from competitive intelligence. CASE STUDY – Renata Teixeira, Petróleo Brasiliero S.A. Renata Teixeira examined in her Case Study “Investment Strategy Aided by Technological Competitive Intelligence” the role of technological competitive intelligence on refining strategy development. Furthermore, she gave an overview on the petroleum refining processes and insights on decision making and investment strategy. CASE STUDY – Dr. Volkmar Pflug, Siemens AG Dr. Volkmar Pflug presented a case study showing how to compete with emerging market competitors. Themes as the significance of emerging markets potential, strategic approaches of emerging market competitors to become global player, local vs. global markets and an approach for incumbents to compete successfully in emerging markets, were his points of subject. WORLD CAFÈ – Gonzalo Viera, Carlsberg Group Gonzalo Viera led one of the seven World Café Sessions. He set the focus on Competitive Intelligence & Consumer Insights and How a brand strategy can be created. The discussion evolved around understanding the macro environment, consumers, how products are perceived, brand proposition, future brand strategy and the future of Carlsberg competitors. CASE STUDY – Steven Apfel, The Boeing Company Steven Apfel centered his Case Study around “Competitive Assessment In a Competitive Environment”, whereby he gave insights on competitive assessment in the US defense Industry, customers, top level strategies, customer buying and more. CiMi.CON Evolution 2014
  • 4. ► ACCESS CONFERENCE MEDIA CENTER CI:PHER AWARD 2014 Winner of Best CI-Project: Citrix Systemc Inc., Rick Marcet (right) Special Honor in Best Diversified CI-Team: DSM Innovation Center, Ubald Kragten (right) Dr. Dr. Christina Wallner, Head of Africa Amini Alama, Receiver of the 2,000 € award prize donation 2014 Winners of the CI:PHER Award 2014 handing over the prize cheque of 2,000 € to Africa Amini Alama Charity Donation 2014: Africa Amini Alama  The winners of the CI:PHER AWARD 2014 not only received a trophy and an official certificate proving their excellent work, but a prize donation of 2000 € was enabled by we.CONECT to support the charity initiative Africa Amini Alama in aiding the medical, educational and social sectors of rural communities in Tansania / Africa. Special Honor: Best Diversified CI-Team 2014  A special honor went to the DSM Innovation Center in the category “Best Diversified CI-Team”, for outstanding achievements reached by a culturally diverse CI / MI team.  The DSM CI / MI had thoroughly succeeded in collaborating effectively disposing of an array of knowledge from different backgrounds, industries and lines of work, combined in one effective CI/MI with the capabilities to question and surpass critical challenges and trends in the market. CI:PHER Award 2014 Winner  The winner of the premier CI:PHER Award 2014 selected by the jury is Citrix Systems Inc., awarded in Berlin for their project ‘Win Loss Review Tool’  The tool addresses the growing complexity and competitiveness of a business’ environment by leveraging field-based intelligence for the benefit of multiple stakeholders across sales, marketing and product development.  Citrix had applied a new knowledge- creation and sharing model, allowing for competitive and market intelligence to be extracted from thousands of won or lost deals in a timely, efficient and cost effective manner via the integration of a feedback tool for actionable competitive insights on a real time basis. ► Graphic Recording 2014 ► Review Award 2014
  • 5. UPCOMING EVENTS 2014 Social Business Collaboration 2014 DTIM Europe 2014 Berlin, 29. – 30. September 2014 Platform Integration & Management | Virtual Teams & Communities | Unified Communications & Video Collaboration | Metrics & Business Value http://collaboration2014.we-conect.com Berlin, 13. – 14. October 2014 Trend & Technology Foresight | Strategies and Processes for Realisation of New Technologies | Effective Innovation Management http://innovation-minds-europe.we-conect.com Intra.NET Reloaded 2015 CiMi.CON Evolution 2015 Berlin, 27. – 28. April 2015 Intra.NET Reloaded – From Broadcasting to Collaboration – The Leading Event for Intranet & Enterprise Social Web Minds in Europe! http://intra-net2015.we-conect.com/en/ Berlin, 25. – 26. June 2015 From Competitive & Market Intelligence to CI & MI 3.0 Predict Future Trends | Create Innovation | Cope With Competitors From BRIC | Forecast Competitor’s Next Moves | Discover Collaboration CONTACT we.CONECT Alexander Sladczyk Sales Director Tel.: +49 (0)30 52 10 70 3 - 55 Email: alexander.sladczyk@we-conect.com Serina Gummert Digital Marketing Manager Tel.: +49 (0)30 52 10 70 3 - 83 Email: serina.gummert@we-conect.com Jacqueline Kahlen-Hanlon Senior Partner Manager Tel.: +49 (0)30 52 10 70 3 - 34 Email: jacqueline.kahlen-hanlon@we-conect.com we.CONECT Global Leaders GmbH, Gertraudenstraße 10-12, 10178 Berlin / Germany Telephone: +49 (0) 30 52 10 703-0, Fax: +49 (0) 30 52 10 70 3-30, E-Mail: info@we-conect.com

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