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Slides the growing

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  • 1. Conducted by:
  • 2. Public, School and Academic Library ebook Survey Survey methodology: An email invite was sent to 46,651 LJ and SLJ newsletters subscribers on August 5, 2010, with a reminder to non-responders on August 20. In addition, the survey link was advertised in LJ/SLJ newsletters. The survey closed September 3, 2010 with 1,842 total respondents:  781 Public libraries  697 School libraries  364 Academic libraries
  • 3. Public, School and Academic Library ebook Survey Number of ebooks available 28% 18% 22% 12% 20% None Under 250 250 - 999 1,000 - 2,499 2,500 or more 67% 14% 12% 7% None 1 to 20 21 to 100 Over 100 Public Library Mean*= 1,529 ebooks Mean*= 33,830 ebooksMean*= 49 ebooks Q. How many ebooks does your library currently subscribe to or own? * Mean # of ebooks based on those who offer ebooks. Academic LibrarySchool Library 6% 22% 19% 32% 21% None <1,000 1K-9K 10K- 49K 50K+
  • 4. Public, School and Academic Library ebook Survey ebook categories offered 86% 84% 76% 69% 46% 10% 8% 3% 23% 24% 39% 34% 40% 18% 11% 84% 90% 39% 35% 26% 56% 51% 42% Gen'l adult nonfiction Gen'l adult fiction Bestsellers YA fiction Children's fiction YA nonfiction Children's nonfiction Reference (non-circulating) Children's picture books Scholarly monographs Public School Academic Q. Which categories of ebooks does your library currently offer users? Check all that apply.
  • 5. Public, School and Academic Library ebook Survey Growth in ebook circulation 84% 15% 1% 77% 22% 1% 65% 34% 1% Increase Stay the Same Decrease School Academic Public Q. Compared to last year, do you expect this year’s circulation of ebook titles will increase, stay the same or decrease? Overall % Change Projected: + 36% + 18% + 26% 77% 84% 22% 15%
  • 6. Public, School and Academic Library ebook Survey Top barriers to ebook usage Q. What hinders the public from reading your library’s ebook content? Check all that apply. #3Limited access to ereading devices #2Limited titles available Public School Academic Unaware of ebook availability #1 #1 #1 Not available for preferred devices #2 Lack of training #3 #3 Difficulty with DRM #2 Difficult to read onscreen/ online #3
  • 7. Public, School and Academic Library ebook Survey How do you market ebooks? 80% 52% 52% 43% 35% 11% 81% 23% 21% 24% 3% 5% 4% 11% General online catalog/OPAC Unique ebook catalog on website Fliers/bookmarks Library newsletter Social Networking Classes/Student Instruction Library website Other Public School Q. How does your library market the availability of ebooks in your library?
  • 8. Public, School and Academic Library ebook Survey ebooks: Impact on other formats 53% 56% 61% 21% 8% 7%32% 26% 36% 0% 50% 100% Academic School Public ebooks help 'grow' use of other formats Neither ebooks reduce usage of other formats Q. Do you feel the popularity of ebooks is having an impact on the use of other formats? For instance, do you feel that the library’s offering of books ‘grows’ usage of print and/or media for a new category of library users?
  • 9. Public, School and Academic Library ebook Survey If not currently offering ebooks, when? 32% 28% 28% 5% 13% 16% 47% 34% 24% 25% 16% 32% 0% 20% 40% 60% 80% 100% Academic* School Public In the next 12 months 1 to 2 years from now Longer than 2 years from now No plans to offer ebooks Q. Do you expect your library will offer ebooks…? Base = Libraries who do not currently offer ebooks. *academic libraries base size is small (n=19)
  • 10. Public, School and Academic Library ebook Survey Reading device(s) used most often 61% 52% 36% 16% 25% 52% 9% 13% 72% 9% 84% 12% 22% 70% 9% Personal laptop/Computer/Netbook Dedicated ebook reader Other portable device Library Computer Don't know Public School Academic Q. What device(s) do your library users most often use to read ebooks? Check all that apply.
  • 11. Public, School and Academic Library ebook Survey Does your library circulate preloaded ereading devices? 26% 37% 24% 63% 57% 69%7% 11% 6% 0% 20% 40% 60% 80% 100% Academic School Public Yes Not currently, but considering No Q. Does your library circulate preloaded ereading devices?
  • 12. Public, School and Academic Library ebook Survey User preferred ebook formats 7% 23% 14% 6% 36% 39% 13% 32% 40% 44% 42% 35% 20% 23% 14% 16% 53% 24% ePub PDF Optimized for dedicated ebook device Optimized for other mobile device Full-text HTML Don't know School Academic Public Q. In which format do users generally prefer ebooks? Check all that apply.
  • 13. Public, School and Academic Library ebook Survey Percentage of materials budget spent on ebooks: current and projected 11% 55% 27% 4% 2%0% 7% 32% 34% 27% 0% 1%-2% 3%-5% 6%- 10% More than 10% 3% 28% 31% 22% 17% 1% 3% 9% 25% 62% 0% 1%-2% 3%-5% 6%- 10% More than 10% Public Library Current, Mean% = 2.5% In 5 Years, Mean % = 7.4% Q. What percentage of you library’s materials budget do ebooks currently represent and what percentage do you predict ebooks will represent in 5 years? Base = Respondents involved in the purchasing process of ebooks for their library. Academic LibrarySchool Library Current, Mean% = 7.2% In 5 Years, Mean % = 18.0% Current, Mean% = 2.7% In 5 Years, Mean % = 7.4% 15% 58% 15% 7% 5% 0% 11% 29% 31% 29% 0% 1%-2% 3%-5% 6%- 10% More than 10%
  • 14. Public, School and Academic Library ebook Survey Budget sources for ebooks Q. Which budget line does the purchase of ebooks come from? Check all that apply. Base = Respondents involved in the purchasing process of ebooks for their library. Public School Academic Electronic resources budget 32% 50% Separate budget for all downloadables 27% Print resources budget 18% 35% Separate budget for ebooks only 12% 14% Multimedia budget 11% LMC book budget 90% School district budget 16% School technology budget 13% AV budget 5%
  • 15. Public, School and Academic Library ebook Survey Top ebook purchase decision factors Q. What factors influence your decision to purchase an ebook for your library? Check all that apply. Base = Respondents involved in the purchasing process of ebooks for their library. #1#2Faculty request Public School Academic Usage statistics/ Projected Usage #1 #1 #3 User request #2 Book reviews #3 #3 Inclusion in bundles with attractive pricing #2
  • 16. Public, School and Academic Library ebook Survey ebook usage license model Q. What ebook usage license model is currently employed at your library? 41% Both 12% 39% 40% Both 35% 23% 20% Both 19% 59% Public AcademicSchool Single ebook use at a time Unlimited access/ simultaneous use 8% Other 2% Other 2% Other
  • 17. Public, School and Academic Library ebook Survey For more information from the LJ/SLJ Survey on ebooks and libraries:  Watch the pages of LJ/SLJ  Specialized Cross-Tab Reports will be made available for purchase  Contact : Ian Singer isinger@mediasourceinc.com or Roy Futterman rfutterman@mediasourceinc.com