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Slides the growing Slides the growing Presentation Transcript

  • Conducted by:
  • Public, School and Academic Library ebook Survey Survey methodology: An email invite was sent to 46,651 LJ and SLJ newsletters subscribers on August 5, 2010, with a reminder to non-responders on August 20. In addition, the survey link was advertised in LJ/SLJ newsletters. The survey closed September 3, 2010 with 1,842 total respondents:  781 Public libraries  697 School libraries  364 Academic libraries
  • Public, School and Academic Library ebook Survey Number of ebooks available 32% 28% 67% 22% 22% 20% 21% 18% 19% 12% 14% 12% 6% 7% None 1 to 20 21 to Over None Under 250 - 1,000 - 2,500 None <1,000 1K-9K 10K- 50K+ 100 100 250 999 2,499 or 49K more Public Library School Library Academic Library Mean*= 1,529 ebooks Mean*= 49 ebooks Mean*= 33,830 ebooks Q. How many ebooks does your library currently subscribe to or own? * Mean # of ebooks based on those who offer ebooks.
  • Public, School and Academic Library ebook Survey ebook categories offered Public School Academic 86% Gen'l adult nonfiction 10% 40% 84% Gen'l adult fiction 8% 18% 76% Bestsellers 3% 11% 69% YA fiction 23% 56% Children's fiction 51% 46% YA nonfiction 24% 39% Children's nonfiction 39% 35% 42% Reference (non-circulating) 84% 26% Children's picture books 34% Scholarly monographs 90% Q. Which categories of ebooks does your library currently offer users? Check all that apply.
  • Public, School and Academic Library ebook Survey Growth in ebook circulation 84% Overall % Change 84% 77% Projected: 77% 15% 15% 1% Public + 36% 65% 22% 22% 1% Academic + 18% 34% 1% School + 26% Increase Stay the Decrease Same Q. Compared to last year, do you expect this year’s circulation of ebook titles will increase, stay the same or decrease?
  • Public, School and Academic Library ebook Survey Top barriers to ebook usage Public School Academic Unaware of ebook availability #1 #1 #1 Not available for preferred #2 devices Lack of training #3 #3 Limited titles available #2 Limited access to ereading #3 devices Difficulty with DRM #2 Difficult to read onscreen/ online #3 Q. What hinders the public from reading your library’s ebook content? Check all that apply.
  • Public, School and Academic Library ebook Survey How do you market ebooks? Public School 80% Gen eral onlin e catalog/OPA C 81% 52% Unique ebook catalog on website 23% 52% Fliers/bo okmarks 21% 43% Library newsletter 24% 35% Social Networkin g 3% Classes/Stud ent Instruction 5% Library web site 4% 11% Other 11% Q. How does your library market the availability of ebooks in your library?
  • Public, School and Academic Library ebook Survey ebooks: Impact on other formats ebooks help 'grow' Public 32% 61% 7% use of other formats Neither School 36% 56% 8% ebooks reduce usage of other formats Academic 26% 53% 21% 0% 50% 100% Q. Do you feel the popularity of ebooks is having an impact on the use of other formats? For instance, do you feel that the library’s offering of books ‘grows’ usage of print and/or media for a new category of library users?
  • Public, School and Academic Library ebook Survey If not currently offering ebooks, when? Public 32% 28% 16% 24% In the next 12 months 1 to 2 years from now School 25% 28% 13% 34% Longer than 2 years from now No plans to offer ebooks Academic* 16% 32% 5% 47% 0% 20% 40% 60% 80% 100% Q. Do you expect your library will offer ebooks…? Base = Libraries who do not currently offer ebooks. *academic libraries base size is small (n=19)
  • Public, School and Academic Library ebook Survey Reading device(s) used most often Public School Academic 61% 52% Personal laptop/Computer/N etbo ok 84% 52% 9% Dedicated ebook read er 12% 36% 13% Other portable device 22% 16% 72% Library Computer 70% 25% 9% Don 't know 9% Q. What device(s) do your library users most often use to read ebooks? Check all that apply.
  • Public, School and Academic Library ebook Survey Does your library circulate preloaded ereading devices? Public 7% 24% 69% School 6% 37% 57% Academic 11% 26% 63% 0% 20% 40% 60% 80% 100% Yes Not currently, but considering No Q. Does your library circulate preloaded ereading devices?
  • Public, School and Academic Library ebook Survey User preferred ebook formats Don't know 39% 40% 23% Full-text HTML 36% 32% 20% Optimized for other mobile 6% 14% 24% device Optimized for dedicated 14% 13% 35% ebook device PDF 23% 53% 42% ePub 7% 16% 44% School Academic Public Q. In which format do users generally prefer ebooks? Check all that apply.
  • Public, School and Academic Library ebook Survey Percentage of materials budget spent on ebooks: current and projected 55% 62% 58% 34% 32% 27% 27% 31% 29% 31% 29% 28% 25% 22% 17% 11% 15% 15% 7% 11% 9% 4% 7% 5% 0% 2% 3%1% 3% 0% 0% 1%-2% 3%-5% 6%- More 0% 1%-2% 3%-5% 6%- More 0% 1%-2% 3%-5% 6%- More 10% than 10% than 10% than 10% 10% 10% Public Library School Library Academic Library Current, Mean% = 2.5% Current, Mean% = 2.7% Current, Mean% = 7.2% In 5 Years, Mean % = 7.4% In 5 Years, Mean % = 7.4% In 5 Years, Mean % = 18.0% Q. What percentage of you library’s materials budget do ebooks currently represent and what percentage do you predict ebooks will represent in 5 years? Base = Respondents involved in the purchasing process of ebooks for their library.
  • Public, School and Academic Library ebook Survey Budget sources for ebooks Public School Academic Electronic resources budget 32% 50% Separate budget for all downloadables 27% Print resources budget 18% 35% Separate budget for ebooks only 12% 14% Multimedia budget 11% LMC book budget 90% School district budget 16% School technology budget 13% AV budget 5% Q. Which budget line does the purchase of ebooks come from? Check all that apply. Base = Respondents involved in the purchasing process of ebooks for their library.
  • Public, School and Academic Library ebook Survey Top ebook purchase decision factors Public School Academic Usage statistics/ Projected #1 #1 #3 Usage User request #2 Book reviews #3 #3 Faculty request #2 #1 Inclusion in bundles with #2 attractive pricing Q. What factors influence your decision to purchase an ebook for your library? Check all that apply. Base = Respondents involved in the purchasing process of ebooks for their library.
  • Public, School and Academic Library ebook Survey ebook usage license model School Academic Public Both 12% Both 35% Both 19% 41% 40% 20% 39% 23% 59% 8% Other 2% Other 2% Other Single ebook use at a time Unlimited access/ simultaneous use Q. What ebook usage license model is currently employed at your library?
  • Public, School and Academic Library ebook Survey For more information from the LJ/SLJ Survey on ebooks and libraries:  Watch the pages of LJ/SLJ  Specialized Cross-Tab Reports will be made available for purchase  Contact : Ian Singer isinger@mediasourceinc.com or Roy Futterman rfutterman@mediasourceinc.com