CONFIDENTIAL - 1 - Copyright© 2014 Scigineer Inc. All Rights Reserved
The Key for Engagement?
-Personalized Recommendation...
CONFIDENTIAL - 2 - Copyright© 2014 Scigineer Inc. All Rights Reserved
What’s ?
CONFIDENTIAL - 3 - Copyright© 2014 Scigineer Inc. All Rights Reserved
No Search, but
Discover.
CONFIDENTIAL - 4 - Copyright© 2014 Scigineer Inc. All Rights Reserved
What We Provide
Dynamic Re-Targeting
In-Site Recomme...
CONFIDENTIAL - 5 - Copyright© 2014 Scigineer Inc. All Rights Reserved
From Online To Offline
 Ad Optimization & Marketing...
CONFIDENTIAL - 6 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Advantage 1: Algorithm
Latest Browsing History
Base
...
CONFIDENTIAL - 7 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Advantage 1: Algorithm
When you are looking for…
wit...
CONFIDENTIAL - 8 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Advantage 2: Long Tail Effect
 Our Algorithm has a ...
CONFIDENTIAL - 9 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Why? What? and How?
In-Site Recommendation
To Get St...
CONFIDENTIAL - 10 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Why?: Let’s think about the situation!
(source: htt...
CONFIDENTIAL - 11 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Why?: Everything starts from “DOT”.
Take a step by ...
CONFIDENTIAL - 12 - Copyright© 2014 Scigineer Inc. All Rights Reserved
What?: What your goal should be.
Increase CTR
Incre...
CONFIDENTIAL - 13 - Copyright© 2014 Scigineer Inc. All Rights Reserved
How?: How to Start.
Set up the Tags
Provide Data Fe...
CONFIDENTIAL - 14 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Advanced Solution: POD
The box is opened …
Flyer wi...
CONFIDENTIAL - 15 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Case Studies
CONFIDENTIAL - 16 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Fashion
Real Estate
Cosmetics
Retail
Health Care
Tr...
CONFIDENTIAL - 17 - Copyright© 2014 Scigineer Inc. All Rights Reserved
EC(Mall-B2B2C): Dynamic Re-Targeting
 CTR  CPA
Be...
CONFIDENTIAL - 18 - Copyright© 2014 Scigineer Inc. All Rights Reserved
EC(Fashion): Recommendation
 CTR 14%
 Purchase Pr...
CONFIDENTIAL - 19 - Copyright© 2014 Scigineer Inc. All Rights Reserved
DVD Rental: Recommendation
0.00%
2.00%
4.00%
6.00%
...
CONFIDENTIAL - 20 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Contact Us
【Contact】
Scigineer Inc.
VP
Business Dev...
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Personalized Recommendation - The Key for Engagement?

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Personalized Recommendation - The Key for Engagement?

  1. 1. CONFIDENTIAL - 1 - Copyright© 2014 Scigineer Inc. All Rights Reserved The Key for Engagement? -Personalized Recommendation. 16th Apr 2014
  2. 2. CONFIDENTIAL - 2 - Copyright© 2014 Scigineer Inc. All Rights Reserved What’s ?
  3. 3. CONFIDENTIAL - 3 - Copyright© 2014 Scigineer Inc. All Rights Reserved No Search, but Discover.
  4. 4. CONFIDENTIAL - 4 - Copyright© 2014 Scigineer Inc. All Rights Reserved What We Provide Dynamic Re-Targeting In-Site Recommendation Print On Demand
  5. 5. CONFIDENTIAL - 5 - Copyright© 2014 Scigineer Inc. All Rights Reserved From Online To Offline  Ad Optimization & Marketing Solution  Total Solutions to establish Engagement with users 2. Interest/ Desire/ Memory 4. Retention1. Attention Online Offline Mail Marketing (Re-Targeting) e-commerce real-estate travel Website 3. Action (In-Site Recommendation) etc… (※Note:DSP is only in JP 2014 present) (Print On Demand)
  6. 6. CONFIDENTIAL - 6 - Copyright© 2014 Scigineer Inc. All Rights Reserved Advantage 1: Algorithm Latest Browsing History Base User Behaviors Base ・・・・・ Latest History Only TargetedNon- Targeted Targeted Not… but What is the difference?
  7. 7. CONFIDENTIAL - 7 - Copyright© 2014 Scigineer Inc. All Rights Reserved Advantage 1: Algorithm When you are looking for… within Same Categories Beyond Categories Powered by
  8. 8. CONFIDENTIAL - 8 - Copyright© 2014 Scigineer Inc. All Rights Reserved Advantage 2: Long Tail Effect  Our Algorithm has a good effect to Long Tail Products Company A 1 10 100 1,000 10,000 100,000 Recommendation FrequencyofItem Rank of Item Only Top Ranking Items 1 10 100 1,000 10,000 100,000 Top Ranking + Long Tail Items (coverage rate: 80 – 98%) (※ The data is based on the result of A/B test under same conditions, same clients and period) (※ Algorithm of Company A is same as Amazon) Rank of ItemRecommendation FrequencyofItem
  9. 9. CONFIDENTIAL - 9 - Copyright© 2014 Scigineer Inc. All Rights Reserved Why? What? and How? In-Site Recommendation To Get Started from…
  10. 10. CONFIDENTIAL - 10 - Copyright© 2014 Scigineer Inc. All Rights Reserved Why?: Let’s think about the situation! (source: http://www.techinasia.com/southeast-asia-internet-infographic/ http://www.techinasia.com/is-southeast-asia-ready-for-online-payments/) Wait until everything is ready!? Internet Penetration 36% Lack of Awareness What’s EC?? Difference of User Behaviors and Preferences COD Less than 5% paid on online Risks of Loss, Theft and Nonpayment
  11. 11. CONFIDENTIAL - 11 - Copyright© 2014 Scigineer Inc. All Rights Reserved Why?: Everything starts from “DOT”. Take a step by whatever we can do. In-Site Recommendation You have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever.- Steve Jobs
  12. 12. CONFIDENTIAL - 12 - Copyright© 2014 Scigineer Inc. All Rights Reserved What?: What your goal should be. Increase CTR Increase CVR Increase ARPU 1st 2nd 3rd  Set the Goal depending on your situation
  13. 13. CONFIDENTIAL - 13 - Copyright© 2014 Scigineer Inc. All Rights Reserved How?: How to Start. Set up the Tags Provide Data Feed Recommendation Service 1st 2nd  2 Steps to get started in 2-3 weeks…
  14. 14. CONFIDENTIAL - 14 - Copyright© 2014 Scigineer Inc. All Rights Reserved Advanced Solution: POD The box is opened … Flyer with Recommendation Invoice QR Code 【Note】  The pricing will be different depending on each client’s needs.  We will charge initial cost (ex. development fee) based on the requirements. (※ For further information, please see at p. 31)
  15. 15. CONFIDENTIAL - 15 - Copyright© 2014 Scigineer Inc. All Rights Reserved Case Studies
  16. 16. CONFIDENTIAL - 16 - Copyright© 2014 Scigineer Inc. All Rights Reserved Fashion Real Estate Cosmetics Retail Health Care Travel Finance HR Sports Entertainment Telecom Others Our Clients 100+ clients including top-tier advertisers
  17. 17. CONFIDENTIAL - 17 - Copyright© 2014 Scigineer Inc. All Rights Reserved EC(Mall-B2B2C): Dynamic Re-Targeting  CTR  CPA Before After US$5.00.9 – 1.2% Period Budget 2012~ US$70K/month US$1.4  CVR 10 – 13%
  18. 18. CONFIDENTIAL - 18 - Copyright© 2014 Scigineer Inc. All Rights Reserved EC(Fashion): Recommendation  CTR 14%  Purchase Price 15 - 30% UP 44% Effectiveness than average total purchase price. The average purchase price via deqwas of the users are of total purchase amounts are via deqwas.
  19. 19. CONFIDENTIAL - 19 - Copyright© 2014 Scigineer Inc. All Rights Reserved DVD Rental: Recommendation 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 1 31 61 91 121 151 181 211 241 271 301 331 361 391 421 451 481 Days CTR (More Than 200,000 Items) CTR is UP by Self-Learning
  20. 20. CONFIDENTIAL - 20 - Copyright© 2014 Scigineer Inc. All Rights Reserved Contact Us 【Contact】 Scigineer Inc. VP Business Development Satoko Kuroi HP: http://www.scigineer.co.jp/ mail:satoko.kuroi@scigineer.co.jp TEL:+81-3-5743-3147 skype: satoko.kuroi LinkedIn: jp.linkedin.com/in/satokokuroi

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