• What is Mobile App?
• Market in Vietnam and in the world
• Trend: Location Based Service App
WHAT IS MOBILE APPLICATION?
Mobile App is applications or games
that run on mobile phones
TYPES OF MOBILE APP
. Offline App
. SMS App
. Online App (Wifi / 3G / GPRS)
Demo : text BB and send to 8051
POPULAR MOBILE APP STORES
AVE YOU EVER DOWNLOADED A MOBILE APP?
WHAT SHOULD START-UP CARE ABOUT?
You should care about:
•Your target customers? Which operating system do
•Market size of your target customer?
•What’s good about your App?
•What is your benefit?
• Sell Admob Advertisements? (70/30)
• Charge End User? (50/50)
HARGE ON END USER / DIVISION RATIO TABLE
Percentage of Income for
Mobifone Vinaphone Viettel
8051 500 VNĐ 79 79 70
8151 1.000 VNĐ 55 55 65
8251 2.000 VNĐ 50 50 60
8351 3.000 VNĐ 50 50 60
8451 4.000 VNĐ 50 50 60
8551 5.000 VNĐ 45 45 55
8651 10.000 VNĐ 45 45 55
8751 15.000 VNĐ 45 45 55
• Mobile Models and their operating system is a big
• Frequent spam messages make Vietnamese be on
guard against Mobile
• Business ethics
• Programming and testing App: How can you have
enough mobiles to test?
• Online Payment is indistinct and SMS service is
overcharged by Mobile Operators. (Solution: Pay by
prepaid phone cards)
POPULAR MOBILE APPS IN VIETNAM
MAKING MONEY FROM MOBILE APP
• Selling App on GetJar, App Store, Market... To earn
70% of total profit.
• Selling App domestically: TV, print-ad, website…
• Cooperating with Mobile Operators (Telco) : Mstore,
• Cooperating with portals: Xzone, Funzone, Banbe,
• Fanpage, blog, forum…
• Selling in Universities, industrial parks, hospitals…
• Spam waplink to users
• Revenue of VAS 2010: > 30.000 billion dong
• There are more than 60 million active subribers
• 100% of population use mobile, 6% of them use
• ARPU is extremely low and Telco expects VAS to
be turned around
• There are more than 200 SMS companies but
sources of Game and App are poor
• The company with highest VAS revenue: VMG, 60
billion/ a month
• Most popular games belong to: TeaMobi, iWin... 2
billion/ a month
• Socbay: 1,4 million users -> No.1 in Vietnam
• There are more than 100,000 download turns on
Socbay each month
• iOS: there are about one million in Vietnam
HAT’S GOOD ABOUT LOCATION BASED SERVICE?
LOCATION BASED SERVICE (LBS)
In the world
. Increase interaction
. Approach customer directly
. Add an channel for Trade Marketing