Develop Mobile Application
Summary of some lessons
Hoàng Nam Hải
hai@mana.vn
ManaTech
2 mins self-introduction
Hoàng Nam Hải
• Master of Art in BusinessIT (Republic
of South Korea)
• Coder/programmer: 17 years
• Mobile applications: ...
OneApp Information Portal
OneApp Information portal
software offers to users many
interesting applications:
• News
• Stock...
OneApp Information Portal
for Android
OneApp is an information
portal for Android-based
devices.
• Programming language:
J...
Zing Me client application
Zing Me client software
allows users access to many
applications on Zing Me
social network by m...
Sóng Vàng application
Application provides
information on services,
locations that can alternate
your directory.
Advantage...
The World Cup 2010 application
Provide all information
concerning the World Cup
2010: news, match schedule,
charts, report...
ManaTech
Summary of some experience
1. Why should we invest on
Mobile app?
Out-sourcing?
Social network?
Web 2.0 services?
Search-engine?
Web-development?
Mob...
1. Why should we invest
onMobile app?
Competitive
advantage
• 5 vs 50
• Small vs Big
Market
• = PC x 3
• Users are willing...
2. Why should we develop Mobile
app?
• Why not Web-based/Wap-based application?
1. User experience
2. Features
3. iOS, Android, J2ME, Windows
Mobile... Which way should we follow?
3. iOS, Android, J2ME, Windows Mobile...
Which way should we
follow?
• ~ Which kind of martial arts should we train? Judo,
Karatedo, Kung fu, Vovinam?
• Choose the most advance and competitiv...
Manufacturing:
 First investment on equipment, test devices
 Differences between iOS’s versions
 Multi-touch
 ...
Busi...
Manufacturing:
 First investment on equipment, test devices
 Device-fragment: screen dimension, keyboeard…
 J2ME’s disa...
Manufacturing:
 First investment on equipment, test devices
 Device-fragment: screen dimension, API version, ...
 Equip...
4. What application should we write?
Game? Photography? Location-based? News? Tour...?
Game
• Always be the most profitabl...
5. Which option should we choose?
Many applications, each application offers a specific
feature?
One application offers ma...
Foundations of choice:
• Manufactoring
• Business
• Competitive environment
•
It should be developed into a product line
K...
6. Invest on collecting and analyzing
information system
• Deal in statistical data
• Basic to optimize products, estimate...
Analytics & A/B Testing
Q&A
Hoàng Nam Hải
http://mana.vn
Email: hai@mana.vn
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Develop Mobile Application

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  • AppleGameFree appIn-app purchasingMulti-touchRetinaCydiaJailbreakUUIDPushMarketingDevelopment termsiPad iOS3 iOS4 iPhone2 iPhone3G iPhone4iPad
  • AppleGameFree appIn-app purchasingMulti-touchRetinaCydiaJailbreakUUIDPushMarketingDevelopment termsiPad iOS3 iOS4 iPhone2 iPhone3G iPhone4iPad
  • AppleGameFree appIn-app purchasingMulti-touchRetinaCydiaJailbreakUUIDPushMarketingDevelopment termsiPad iOS3 iOS4 iPhone2 iPhone3G iPhone4iPad
  • AppleGameFree appIn-app purchasingMulti-touchRetinaCydiaJailbreakUUIDPushMarketingDevelopment termsiPad iOS3 iOS4 iPhone2 iPhone3G iPhone4iPad
  • AppleGameFree appIn-app purchasingMulti-touchRetinaCydiaJailbreakUUIDPushMarketingDevelopment termsiPad iOS3 iOS4 iPhone2 iPhone3G iPhone4iPad
  • Develop Mobile Application

    1. 1. Develop Mobile Application Summary of some lessons Hoàng Nam Hải hai@mana.vn
    2. 2. ManaTech 2 mins self-introduction
    3. 3. Hoàng Nam Hải • Master of Art in BusinessIT (Republic of South Korea) • Coder/programmer: 17 years • Mobile applications: 1.5 years • Founder & CEO of ManaTech (mana.vn)
    4. 4. OneApp Information Portal OneApp Information portal software offers to users many interesting applications: • News • Stock exchange • Weather • Dictionary • locations, map... • Applications are designed to run smoothly on low configuring phones • Diversified and auto updated applications • Programming language: Java/J2ME
    5. 5. OneApp Information Portal for Android OneApp is an information portal for Android-based devices. • Programming language: Java • Run smoothly on Android- based low configuring phones.
    6. 6. Zing Me client application Zing Me client software allows users access to many applications on Zing Me social network by mobile phone. Advantages: user-friendly interface, high-speed, low connecting fee (3G/GPRS), diversified features, easy to customize • Programming language: Java/J2ME
    7. 7. Sóng Vàng application Application provides information on services, locations that can alternate your directory. Advantages: easy to use and share data; user-friendly interface; specific information: (introductions, pictures, map.....) Programming language: C++ Can run on SamSung Bada – based devices.
    8. 8. The World Cup 2010 application Provide all information concerning the World Cup 2010: news, match schedule, charts, reports... • Programing language: Java/J2ME • Run smoothly on low configuring phones.
    9. 9. ManaTech Summary of some experience
    10. 10. 1. Why should we invest on Mobile app? Out-sourcing? Social network? Web 2.0 services? Search-engine? Web-development? Mobile app?
    11. 11. 1. Why should we invest onMobile app? Competitive advantage • 5 vs 50 • Small vs Big Market • = PC x 3 • Users are willing to pay • Domestic • International Money • Invest • Profit
    12. 12. 2. Why should we develop Mobile app? • Why not Web-based/Wap-based application? 1. User experience 2. Features
    13. 13. 3. iOS, Android, J2ME, Windows Mobile... Which way should we follow?
    14. 14. 3. iOS, Android, J2ME, Windows Mobile... Which way should we follow?
    15. 15. • ~ Which kind of martial arts should we train? Judo, Karatedo, Kung fu, Vovinam? • Choose the most advance and competitive one 1. Manufacturing 2. Business
    16. 16. Manufacturing:  First investment on equipment, test devices  Differences between iOS’s versions  Multi-touch  ... Business:  Apple store, international market  Jailbreak, Cydia  Using terms SDK  Free app/Paid app/In-app purchasing/advertisement  Costumer segmentations -> kind of software
    17. 17. Manufacturing:  First investment on equipment, test devices  Device-fragment: screen dimension, keyboeard…  J2ME’s disadvantages: .jar filesize, memory, API, font .. Business:  Costumer segmentations -> Kind of software: news/entertaining/utilities  Marketing  Costumer segmentations  SMS/Cards/Advertisement  Distribution channel  Free app/Paid app/In-app purchasing
    18. 18. Manufacturing:  First investment on equipment, test devices  Device-fragment: screen dimension, API version, ...  Equipment’s disadvantages: speed, memory, sensor, OS version Business:  Software: news/entertaining/utilities  Costumer segmentation  Free app/Paid app/In-app purchasing
    19. 19. 4. What application should we write? Game? Photography? Location-based? News? Tour...? Game • Always be the most profitable area (accounts for 50% on avarage) • Number of applications: largest • Invest on priority and specialized applications: Card game, 3D game, Social game, RPG .... News • Hightech, photograph, sports, stock, advertisement, property, rags.... 24h.com.vn: video bóng đá Bóng đá: livescore
    20. 20. 5. Which option should we choose? Many applications, each application offers a specific feature? One application offers many feature? 1vsAIO
    21. 21. Foundations of choice: • Manufactoring • Business • Competitive environment • It should be developed into a product line Keep track of it regularly Keep updating, aim at long-term benefit 5. Which option should we choose? Many applications, each application offers a specific feature? One application offers many feature?
    22. 22. 6. Invest on collecting and analyzing information system • Deal in statistical data • Basic to optimize products, estimate business plan • Develop new ideas and products
    23. 23. Analytics & A/B Testing
    24. 24. Q&A Hoàng Nam Hải http://mana.vn Email: hai@mana.vn

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