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LEARN STARTUP (CHRIS ZOBRIST)
LEARN STARTUP (CHRIS ZOBRIST)
LEARN STARTUP (CHRIS ZOBRIST)
LEARN STARTUP (CHRIS ZOBRIST)
LEARN STARTUP (CHRIS ZOBRIST)
LEARN STARTUP (CHRIS ZOBRIST)
LEARN STARTUP (CHRIS ZOBRIST)
LEARN STARTUP (CHRIS ZOBRIST)
LEARN STARTUP (CHRIS ZOBRIST)
LEARN STARTUP (CHRIS ZOBRIST)
LEARN STARTUP (CHRIS ZOBRIST)
LEARN STARTUP (CHRIS ZOBRIST)
LEARN STARTUP (CHRIS ZOBRIST)
LEARN STARTUP (CHRIS ZOBRIST)
LEARN STARTUP (CHRIS ZOBRIST)
LEARN STARTUP (CHRIS ZOBRIST)
LEARN STARTUP (CHRIS ZOBRIST)
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LEARN STARTUP (CHRIS ZOBRIST)

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  • 1. • Overview: Short History • What is Lean Startup? • How can I use Lean Startup? Start-up Strategy Lean Startup + YOU Presentation by Chris Zobrist (czobrist@cal.berkeley.edu)
  • 2. • Steve Blank • Co-Founded 8 Startups • 1996: Started E.piphany (CRM Software) • 1998: $3.4mil sales • 1999: IPO raised $72mil Customer Development
  • 3. • Eric Reis (student of Steve Blank at UC Berkeley) • Co-Founded 2 Startups • 2004: Started IMVU (3D Chat Client) • 2009: $20mil sales • 2010: $40mil sales Customer Development + Agile
  • 4. Based on Lean Manufacturing
  • 5. Build, Measure, Learn Cycle Learn through Rapid Prototyping and Experiments •Tactics: • Lead Users • Smoke Tests • A/B Tests
  • 6. Cust Dev + Agile = Lean Startup Both frameworks are very detailed…
  • 7. For most entrepreneurs, they are TOO detailed… So, how to make it more SIMPLE.. and USEFUL?
  • 8. Lean Philosophy • Lean = Minimize Waste • Waste = A product that no one will use • Build only products your customers will use How can we build a product our customers will use?
  • 9. Is Lean Startup right for me? Useful Ideas #1: Minimize Startup Costs
  • 10. Is Lean Startup right for me? Useful Idea #2: Learn quickly what Customers need
  • 11. Is Lean Startup right for me? Useful Idea #3: Validate Customer Demand through Experiments and making and testing Prototypes
  • 12. Lean Startup Philosophy in Use Most Seed Accelerators/Incubators follow Lean Philosophy: •Y Combinator (US) •Tech Stars (US) •Seed Camp (UK) •Startup Sauna (EU) •Startup Chile (Chile) •JFDI (Singapore)
  • 13. Is Lean Startup right for my Startup? Key Question: •Does your Product involve writing new software? •If not, then the Agile of Lean Startup may not be useful for you.
  • 14. Customer Development Framework
  • 15. NO SURVEYS!!! Face- to-face Lead User interaction and observation is REQUIRED Step 1 – Customer Discovery Who is your Customer? Identify, Observe, and Interact with your Lead User
  • 16. Five Discovery Skills Become a Master Innovator by… 1.Associating 2.Questioning 3.Observing 4.Networking 5.Experimenting
  • 17. For more on these and other topics: E-mail: czobrist@cal.berkeley.edu Launching July 2012: One-Year Masters of Science in Innovation, Leadership, and Entrepreneurship (English) •Designed to train High-Potential Innovators •Learning through real-world Experience •Connections to Industry and Investors Go to facebook.com/jvn.ms.ile in collaboration with:

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