• Overview: Short History
• What is Lean Startup?
• How can I use Lean Startup?
Start-up Strategy
Lean Startup + YOU
Prese...
• Steve Blank
• Co-Founded 8 Startups
• 1996: Started E.piphany
(CRM Software)
• 1998: $3.4mil sales
• 1999: IPO raised $7...
• Eric Reis (student of
Steve Blank at UC
Berkeley)
• Co-Founded 2 Startups
• 2004: Started IMVU
(3D Chat Client)
• 2009: ...
Based on Lean Manufacturing
Build, Measure, Learn Cycle
Learn through Rapid
Prototyping and
Experiments
•Tactics:
• Lead Users
• Smoke Tests
• A/B Tes...
Cust Dev + Agile = Lean Startup
Both frameworks are very detailed…
For most entrepreneurs,
they are TOO detailed…
So, how to make it
more SIMPLE..
and USEFUL?
Lean Philosophy
• Lean = Minimize Waste
• Waste = A product that no one will use
• Build only products your customers will...
Is Lean Startup right for me?
Useful Ideas #1: Minimize Startup Costs
Is Lean Startup right for me?
Useful Idea #2: Learn quickly what Customers need
Is Lean Startup right for me?
Useful Idea #3: Validate Customer Demand through
Experiments and making and testing Prototyp...
Lean Startup Philosophy in Use
Most Seed Accelerators/Incubators follow
Lean Philosophy:
•Y Combinator (US)
•Tech Stars (U...
Is Lean Startup right for my
Startup?
Key Question:
•Does your Product
involve writing new
software?
•If not, then the Agi...
Customer Development Framework
NO SURVEYS!!! Face-
to-face Lead User
interaction and
observation is
REQUIRED
Step 1 – Customer Discovery
Who is your Cust...
Five Discovery Skills
Become a Master
Innovator by…
1.Associating
2.Questioning
3.Observing
4.Networking
5.Experimenting
For more on these and other topics:
E-mail: czobrist@cal.berkeley.edu
Launching July 2012:
One-Year Masters of Science in
...
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LEARN STARTUP (CHRIS ZOBRIST)

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LEARN STARTUP (CHRIS ZOBRIST)

  1. 1. • Overview: Short History • What is Lean Startup? • How can I use Lean Startup? Start-up Strategy Lean Startup + YOU Presentation by Chris Zobrist (czobrist@cal.berkeley.edu)
  2. 2. • Steve Blank • Co-Founded 8 Startups • 1996: Started E.piphany (CRM Software) • 1998: $3.4mil sales • 1999: IPO raised $72mil Customer Development
  3. 3. • Eric Reis (student of Steve Blank at UC Berkeley) • Co-Founded 2 Startups • 2004: Started IMVU (3D Chat Client) • 2009: $20mil sales • 2010: $40mil sales Customer Development + Agile
  4. 4. Based on Lean Manufacturing
  5. 5. Build, Measure, Learn Cycle Learn through Rapid Prototyping and Experiments •Tactics: • Lead Users • Smoke Tests • A/B Tests
  6. 6. Cust Dev + Agile = Lean Startup Both frameworks are very detailed…
  7. 7. For most entrepreneurs, they are TOO detailed… So, how to make it more SIMPLE.. and USEFUL?
  8. 8. Lean Philosophy • Lean = Minimize Waste • Waste = A product that no one will use • Build only products your customers will use How can we build a product our customers will use?
  9. 9. Is Lean Startup right for me? Useful Ideas #1: Minimize Startup Costs
  10. 10. Is Lean Startup right for me? Useful Idea #2: Learn quickly what Customers need
  11. 11. Is Lean Startup right for me? Useful Idea #3: Validate Customer Demand through Experiments and making and testing Prototypes
  12. 12. Lean Startup Philosophy in Use Most Seed Accelerators/Incubators follow Lean Philosophy: •Y Combinator (US) •Tech Stars (US) •Seed Camp (UK) •Startup Sauna (EU) •Startup Chile (Chile) •JFDI (Singapore)
  13. 13. Is Lean Startup right for my Startup? Key Question: •Does your Product involve writing new software? •If not, then the Agile of Lean Startup may not be useful for you.
  14. 14. Customer Development Framework
  15. 15. NO SURVEYS!!! Face- to-face Lead User interaction and observation is REQUIRED Step 1 – Customer Discovery Who is your Customer? Identify, Observe, and Interact with your Lead User
  16. 16. Five Discovery Skills Become a Master Innovator by… 1.Associating 2.Questioning 3.Observing 4.Networking 5.Experimenting
  17. 17. For more on these and other topics: E-mail: czobrist@cal.berkeley.edu Launching July 2012: One-Year Masters of Science in Innovation, Leadership, and Entrepreneurship (English) •Designed to train High-Potential Innovators •Learning through real-world Experience •Connections to Industry and Investors Go to facebook.com/jvn.ms.ile in collaboration with:

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