Bandwidth Compression Project
Upcoming SlideShare
Loading in...5

Bandwidth Compression Project






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Bandwidth Compression Project Bandwidth Compression Project Presentation Transcript

  • Bandwidth Compression Project Jun 7th, 2012
  • Introduction to compression  Without compression a 7 megapixel (3216*2136) photo captured by mid range camera is 20.6MB. With JPEG, that picture is 3.3MB.  YouTube 1080P is compressed 429:1  A typical mp3 is compressed 10:1  w/o compression, Internet can't serve multimedia  HTML, CSS, JS, ... is also gzip-ed  GSM uses 6.5 kbps. Standard voice is 64kbps
  • Our software workflow
  • Amount of data saved  Public demo: It's just a public show, not our secret tech Our proprietary tech is much better. Contact Us!  IPNET 3 year compression effort: html, xml, css, js, image, flash, pdf, ... had their own compression algorithm invented  Proprietary tech: 15% better than WebP
  • Disruptive tech  Visible and ready Nguyễn Thành Nam, former CEO of FPT asked to see the demo when he saw the note on FB René Dines Hermand, president & CEO of Esoft, signed a partnership (July 6th) after 4 sessions of negotiation
  • Business models  Current models  Licenses • telco; ISP; browser/VPN/proxy vendors • WAN Optimization companies • to companies with lots of content current offering: Joomlart, Esoftflow, VBPO … Access payment from users ref: Hotspot Shield, Spotflux… Ads, conventional display ads, search ads, inserted to pages on the fly  Expected model: René is responsible for interviewing Western companies to figure out best business models
  • Our team  Leadership: Nam (1981) Roles: Vision + Capital + Algorithm + Prototype The first programming medal in 1995, many national awards in CS  Partner: René (1973) Roles: Capital, business model, sales in western market Very successful entrepreneur in Denmark. Brought his company to the IPO  Partner: Minh (1981) Roles: Software architect + Sales in Vietnam market The first programming medal in 1995, others in high school, close friend since 1995  Lead programmer: Viet (1988). Roles: R&D Management + Algorithm + Code National CS medals and awards in high school, college, NTĐViệt in 2011 Has been working together since 2007  Coder: Cuong (1990) National CS medals in college  Coder: Phien (1990) National CS medals in college  Manager: Quang (1984). Roles: Company management + Sysadmin + Sales Has been working together since 2006, immediately after college graduation
  • Short-term strategy  Direct sales of access service • Service packages • Easy to perceive; safe to buy • No expire • Bill by amount of saving • Packages with competing services and benefit (speed, saving)  Monthly usage  Free download, in app purchase for premium features  Approach corporate customers Trial and error. Viettel and VNPT approached.
  • Success stories • Opera, Onavo • Storwize acquired by IBM in 2011 for $140m • Onavo invested by Sequoia, Motorola. $13 million in funding from investors including Sequoia Capital and Motorola Mobility Ventures
  • Compression market 1950 1960 1970 1980 1990 2000 2010 Huffman 1951 Huffman Huffman code Arith 1977 Arithmetic Arithmetic code JPEG 1986 JPEG Group organzied by ITU 1992 JPG standard (DCT+Huffman) JP2 2000 JPEG2000 std (Wavelet+Arithmetic) widespread support of software & hardware MS Photo JPEG XR No support by browsers 2006 MS made HD Photo 2009 ITU std JPEG XR The first format providing a good enough solution to a big problem gets network effect It's extremely hard to replace. JPEG still has a long future ahead. WebP 1992 On2 is incorporated 2010 $124m Google acquired 2012 VP8 created WebP
  • Opportunities  2011: 6 billion mobile subscriptions, over 85% of new handsets will be able to access the mobile Web.  Ofcom (UK telecom regulator) reports 230% spectral efficiency savings with 4G – "that will not be enough to match demand for mobile data".  Newer tech drains battery faster, market will need us even more in the next 10 years.
  • Phone:0906162663