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Social media marketing for the entertainment industry

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Social media marketing for the entertainment industry by Natascha Ljubic at the Hotel Marriott Vienna

Social media marketing for the entertainment industry by Natascha Ljubic at the Hotel Marriott Vienna

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  • 1. IT’S TIME TO USE SOCIAL MEDIA MARKETING Social Media Marketing Tips for the Entertainment Industry Natascha Ljubic www.wds7.at
  • 2. Introduction • • • • • • • • I went to university in Vienna I founded my business www.wds7.at I blog at www.wds7.at/blog I tweet at www.twitter.com/wds7 I facebook www.facebook.com/forBusinesses I google+ www.google.com/+wds7At I xing at www.xing.com/profiles/Natascha_Ljubic I advise T-Mobile, Hofburg Vienna, Szigeti,...
  • 3. AGENDA 1. 2. 3. 4. Customer Behavior Has Changed Social Media Marketing is here How to reach the Customer Social Media Marketing Tips
  • 4. 70% use a smartphone with internet Is your Website mobile friendly? 4
  • 5. 90% of people use the Internet every day
  • 6. Social Media Users listen to what their friends say more then what companies say SOURCE: THE NIELSEN COMPANY, NOVEMBER 2012
  • 7. Build a community around your brand Your Brand
  • 8. SOURCE: HUBSPOT, 2012 – Foto: By Mait Jüriado
  • 9. SOURCE: HUBSPOT, 2012 Foto: Frederik Hermann
  • 10. 62% less Inbound marketing costs per lead than outbound marketing. AVG COST/LEAD: $373 AVG COST/LEAD: $143 Inbound Marketing Outbound Marketing SOURCE: HUBSPOT, 2012
  • 11. 1. 2. 3. 4. Consumer Behavior Has Changed Social Media Marketing is here How to reach the Customer Social Media Marketing Tips
  • 12. Social Media is communication http://de.slideshare.net/Desk/the-social-customer-24253944?ref=http://blog.hubspot.com/marketing/inspiring-slideshare-presentations-for-marketers-list
  • 13. Facebook http://de.slideshare.net/Desk/the-social-customer-24253944?ref=http://blog.hubspot.com/marketing/inspiring-slideshare-presentations-for-marketers-list
  • 14. Facebook is the largest marketplace On average, 1 facebook user spends 1 or more hours per day on facebook and has 150 friends
  • 15. Digital Natives do not respond to old-fashioned advertising. We need to entertain them & tell stories!”
  • 16. Be authentic and tell your story! https://www.facebook.com/photo.php?v=228456207295544&set=vb.203739893081917&type=2&theater
  • 17. Facebook Newsfeed
  • 18. https://www.facebook.com/entertainmentweekly/posts/10152035088874701 Ask questions to your audience
  • 19. Use photos and videos to get the attention
  • 20. Tell people about your events
  • 21. Invite to a contest to try something out
  • 22. https://www.facebook.com/venus.de Promote your events, before, at and after
  • 23. Make an offer
  • 24. Watch your online reputation
  • 25. Do not misuse a profile for business
  • 26. The bad news: We’re way behind. The good news: We can transform & WIN!!!
  • 27. 1. 2. 3. 4. Consumer Behavior Has Changed Digital Marketing is here How to reach the Customer Social Media Marketing Tips
  • 28. This should be our new marketing mix.
  • 29. Top 3 Social Networks
  • 30. 1. 2. 3. 4. Consumer Behavior Has Changed Digital Marketing is here How to reach the Customer Social Media Marketing Tips
  • 31. Learn how Facebook works • • • • • Profil = Person A person has friends Friends see what friends do in Newsfeed Profiles manage Business Pages Profiles manage Ads for Pages
  • 32. Facebook for Business https://www.facebook.com/facebookforbusiness/goals
  • 33. Set Business Goals
  • 34. Increase online sales https://www.facebook.com/facebookforbusiness/goals/increase-online-sales
  • 35. Facebook Page for Business 1. 2. 3. 4. 5. Set up a page Identify your audience Create great content for sharing Get more reach with Facebook Ads Measure, adjust and learn
  • 36. Set up a page
  • 37. Use Facebook Tabs https://www.facebook.com/entertainmentweekly
  • 38. Who is your target audience?
  • 39. Find the people who are excited about your business
  • 40. Find the people who are excited about your business
  • 41. Post photos and videos
  • 42. Publish content people want
  • 43. Write a blog with news
  • 44. Spread the word on Facebook
  • 45. Facebook Insights You see statistics about your Fans: • interested in • Live in • age
  • 46. Facebook ads for more reach Target ads by: • - age • - place • - job • - interest
  • 47. Mobile ads https://www.facebook.com/facebookforbusiness/news/Tis-the-Season-to-go-Mobile
  • 48. Conversion tracking for website
  • 49. Build your brand on Twitter https://twitter.com/Thevipconcierge
  • 50. Google+ Business Pages https://plus.google.com/+EntertainmentWeekly/about
  • 51. Social Media Channels on Website and Sharing Buttons http://www.thevipconcierge.com/
  • 52. Set up your individual Social Media (communication) Strategy WHY? WHO? WHERE? WHAT? Develop your social media strategy and invest in knowledge, personnel, content, time,... Communication success takes time. Be Social!!!
  • 53. Attract new customers • INCREASE VISABILITY ON GOOGLE • DOUBLE YOUR WEBSITE TRAFFIC • USE GOOGLE /FACEBOOK ADS
  • 54. Use mobile apps for events http://www.bizzabo.com/
  • 55. Transform your Marketing now!