IT’S TIME TO

USE

SOCIAL MEDIA MARKETING

Social Media Marketing Tips for the
Entertainment Industry
Natascha Ljubic www....
Introduction

•
•
•
•
•
•
•
•

I went to university in Vienna
I founded my business www.wds7.at
I blog at www.wds7.at/blog...
AGENDA
1.
2.
3.
4.

Customer Behavior Has Changed
Social Media Marketing is here
How to reach the Customer
Social Media Ma...
70%

use a smartphone with internet

Is your Website
mobile friendly?

4
90%

of people use the Internet every day
Social Media Users

listen

to what their friends say
more then what

companies say

SOURCE: THE NIELSEN COMPANY, NOVEMBER...
Build a community around your brand

Your
Brand
SOURCE: HUBSPOT, 2012 – Foto: By Mait Jüriado
SOURCE: HUBSPOT, 2012 Foto: Frederik Hermann
62% less

Inbound marketing costs
per lead than outbound marketing.
AVG COST/LEAD: $373

AVG COST/LEAD: $143

Inbound Mark...
1.
2.
3.
4.

Consumer Behavior Has Changed
Social Media Marketing is here
How to reach the Customer
Social Media Marketing...
Social Media is communication

http://de.slideshare.net/Desk/the-social-customer-24253944?ref=http://blog.hubspot.com/mark...
Facebook

http://de.slideshare.net/Desk/the-social-customer-24253944?ref=http://blog.hubspot.com/marketing/inspiring-slide...
Facebook is the largest marketplace

On average, 1 facebook user spends
1 or more hours per day
on facebook and has 150 fr...
Digital Natives do not respond to
old-fashioned advertising.
We need to entertain them &

tell stories!”
Be authentic and tell your story!

https://www.facebook.com/photo.php?v=228456207295544&set=vb.203739893081917&type=2&thea...
Facebook Newsfeed
https://www.facebook.com/entertainmentweekly/posts/10152035088874701

Ask questions to your audience
Use photos and videos to get
the attention
Tell people about your events
Invite to a contest to try something out
https://www.facebook.com/venus.de

Promote your events, before, at and after
Make an offer
Watch your online reputation
Do not misuse a profile for business
The bad news:
We’re way behind.

The good news:
We can transform
& WIN!!!
1.
2.
3.
4.

Consumer Behavior Has Changed
Digital Marketing is here
How to reach the Customer
Social Media Marketing Tips
This
should
be our
new
marketing
mix.
Top 3 Social Networks
1.
2.
3.
4.

Consumer Behavior Has Changed
Digital Marketing is here
How to reach the Customer
Social Media Marketing Tips
Learn how Facebook works
•
•
•
•
•

Profil = Person
A person has friends
Friends see what friends do in Newsfeed
Profiles ...
Facebook for Business

https://www.facebook.com/facebookforbusiness/goals
Set Business Goals
Increase online sales

https://www.facebook.com/facebookforbusiness/goals/increase-online-sales
Facebook Page for Business
1.
2.
3.
4.
5.

Set up a page
Identify your audience
Create great content for sharing
Get more ...
Set up a page
Use Facebook Tabs

https://www.facebook.com/entertainmentweekly
Who is your target audience?
Find the people who are
excited about your business
Find the people who are
excited about your business
Post photos and videos
Publish
content
people
want
Write a blog with news
Spread the word on Facebook
Facebook Insights

You see statistics
about your Fans:
• interested in
• Live in
• age
Facebook ads for more reach
Target ads by:
• - age
• - place
• - job
• - interest
Mobile ads

https://www.facebook.com/facebookforbusiness/news/Tis-the-Season-to-go-Mobile
Conversion tracking for website
Build your brand on Twitter

https://twitter.com/Thevipconcierge
Google+ Business Pages

https://plus.google.com/+EntertainmentWeekly/about
Social Media Channels
on Website
and Sharing Buttons

http://www.thevipconcierge.com/
Set up your individual
Social Media (communication) Strategy

WHY?

WHO?

WHERE?

WHAT?

Develop your social media strateg...
Attract
new customers

• INCREASE VISABILITY ON GOOGLE
• DOUBLE YOUR WEBSITE TRAFFIC
• USE GOOGLE /FACEBOOK ADS
Use mobile apps for events

http://www.bizzabo.com/
Transform your Marketing now!
Social media marketing for the entertainment industry
Social media marketing for the entertainment industry
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Transcript of "Social media marketing for the entertainment industry"

  1. 1. IT’S TIME TO USE SOCIAL MEDIA MARKETING Social Media Marketing Tips for the Entertainment Industry Natascha Ljubic www.wds7.at
  2. 2. Introduction • • • • • • • • I went to university in Vienna I founded my business www.wds7.at I blog at www.wds7.at/blog I tweet at www.twitter.com/wds7 I facebook www.facebook.com/forBusinesses I google+ www.google.com/+wds7At I xing at www.xing.com/profiles/Natascha_Ljubic I advise T-Mobile, Hofburg Vienna, Szigeti,...
  3. 3. AGENDA 1. 2. 3. 4. Customer Behavior Has Changed Social Media Marketing is here How to reach the Customer Social Media Marketing Tips
  4. 4. 70% use a smartphone with internet Is your Website mobile friendly? 4
  5. 5. 90% of people use the Internet every day
  6. 6. Social Media Users listen to what their friends say more then what companies say SOURCE: THE NIELSEN COMPANY, NOVEMBER 2012
  7. 7. Build a community around your brand Your Brand
  8. 8. SOURCE: HUBSPOT, 2012 – Foto: By Mait Jüriado
  9. 9. SOURCE: HUBSPOT, 2012 Foto: Frederik Hermann
  10. 10. 62% less Inbound marketing costs per lead than outbound marketing. AVG COST/LEAD: $373 AVG COST/LEAD: $143 Inbound Marketing Outbound Marketing SOURCE: HUBSPOT, 2012
  11. 11. 1. 2. 3. 4. Consumer Behavior Has Changed Social Media Marketing is here How to reach the Customer Social Media Marketing Tips
  12. 12. Social Media is communication http://de.slideshare.net/Desk/the-social-customer-24253944?ref=http://blog.hubspot.com/marketing/inspiring-slideshare-presentations-for-marketers-list
  13. 13. Facebook http://de.slideshare.net/Desk/the-social-customer-24253944?ref=http://blog.hubspot.com/marketing/inspiring-slideshare-presentations-for-marketers-list
  14. 14. Facebook is the largest marketplace On average, 1 facebook user spends 1 or more hours per day on facebook and has 150 friends
  15. 15. Digital Natives do not respond to old-fashioned advertising. We need to entertain them & tell stories!”
  16. 16. Be authentic and tell your story! https://www.facebook.com/photo.php?v=228456207295544&set=vb.203739893081917&type=2&theater
  17. 17. Facebook Newsfeed
  18. 18. https://www.facebook.com/entertainmentweekly/posts/10152035088874701 Ask questions to your audience
  19. 19. Use photos and videos to get the attention
  20. 20. Tell people about your events
  21. 21. Invite to a contest to try something out
  22. 22. https://www.facebook.com/venus.de Promote your events, before, at and after
  23. 23. Make an offer
  24. 24. Watch your online reputation
  25. 25. Do not misuse a profile for business
  26. 26. The bad news: We’re way behind. The good news: We can transform & WIN!!!
  27. 27. 1. 2. 3. 4. Consumer Behavior Has Changed Digital Marketing is here How to reach the Customer Social Media Marketing Tips
  28. 28. This should be our new marketing mix.
  29. 29. Top 3 Social Networks
  30. 30. 1. 2. 3. 4. Consumer Behavior Has Changed Digital Marketing is here How to reach the Customer Social Media Marketing Tips
  31. 31. Learn how Facebook works • • • • • Profil = Person A person has friends Friends see what friends do in Newsfeed Profiles manage Business Pages Profiles manage Ads for Pages
  32. 32. Facebook for Business https://www.facebook.com/facebookforbusiness/goals
  33. 33. Set Business Goals
  34. 34. Increase online sales https://www.facebook.com/facebookforbusiness/goals/increase-online-sales
  35. 35. Facebook Page for Business 1. 2. 3. 4. 5. Set up a page Identify your audience Create great content for sharing Get more reach with Facebook Ads Measure, adjust and learn
  36. 36. Set up a page
  37. 37. Use Facebook Tabs https://www.facebook.com/entertainmentweekly
  38. 38. Who is your target audience?
  39. 39. Find the people who are excited about your business
  40. 40. Find the people who are excited about your business
  41. 41. Post photos and videos
  42. 42. Publish content people want
  43. 43. Write a blog with news
  44. 44. Spread the word on Facebook
  45. 45. Facebook Insights You see statistics about your Fans: • interested in • Live in • age
  46. 46. Facebook ads for more reach Target ads by: • - age • - place • - job • - interest
  47. 47. Mobile ads https://www.facebook.com/facebookforbusiness/news/Tis-the-Season-to-go-Mobile
  48. 48. Conversion tracking for website
  49. 49. Build your brand on Twitter https://twitter.com/Thevipconcierge
  50. 50. Google+ Business Pages https://plus.google.com/+EntertainmentWeekly/about
  51. 51. Social Media Channels on Website and Sharing Buttons http://www.thevipconcierge.com/
  52. 52. Set up your individual Social Media (communication) Strategy WHY? WHO? WHERE? WHAT? Develop your social media strategy and invest in knowledge, personnel, content, time,... Communication success takes time. Be Social!!!
  53. 53. Attract new customers • INCREASE VISABILITY ON GOOGLE • DOUBLE YOUR WEBSITE TRAFFIC • USE GOOGLE /FACEBOOK ADS
  54. 54. Use mobile apps for events http://www.bizzabo.com/
  55. 55. Transform your Marketing now!

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