Publish their own blog
Have their own web pages
Upload video they created
Upload audio/music they created
Write articles or stories and post them
8%writes its own blog or website
1/3uploads and shares photos, videos,
Conclusion/ Belgians like to share content!
Marketeer’s opportunity/ viral!
Marketeer’s challenge/ Create succesfull viral campaign
/ Seeding! Looking for influencers
who will share the message through
their (vast) network
/ Mass vs qualitative reach
Post ratings/reviews of products or services
Comment on someone else’s blog
Contribute to online forums
Contribute to/edit articles in a wiki
21%reacts to blogs, forums or wikis
HALF (10,5%) writes product or
Use of social media supporting a purchase (top 3)
1/3 compare prices
Half compare product features
Half read reviews and ratings
But are we lead by this information?
Only 22% agrees to be lead mostly by
this kind of reviews for an important purchase…
When purchasing goods or services we value
information sources differently:
User judgement 35%
Independant organisation 28%
someone from my social network 5%
Conclusion / we read, one fifth also contributes..
/ but do we listen and act upon it?
/ we still trust experienced users the most!
Marketeers opportunity/ reviews and ratings
on comparaison sites
will influence sales
/ website owners: publising reviews and
ratings will boost website traffic
Listens to podcasts
Watches videos from others
Reads online forums
Reads customer reviews and
32% watches videos/
listens to podcasts
50% reads reviews and ratings
And again…, only 6%follow others on twitter
Marketeers opportunity/ place content where
spectators are, not only on
your own site
/ try to link creators to your
company and motivate
them to promote your
brand, product or service.
/ Provide the right tools to
do fun stuff!
Social media: when?
How long? How often?
Impact on personal contact?
Facebook vs Netlog popularity?
LinkedIn as a professional tool?
Number of friends – defriending?
The surfer and his/her privacy: with
whom are we willing to share?
Are surfers willing to pay for social media access?