Introduce selfGive you an idea of how to do business research using business ethics examples.Tie in with their assignment – corporate report card.What you learn today you can transfer to other courses – find books and articles and other kinds of research information independently.Also apply later in a professional context e.g. search strategies apply universally and may come across some of the databases when working for firms.Technology in the room. Explain we’ll be using clickers and why. Will explain momentarily.
Two kinds of resources for finding information, which is what we’re going to be covering today. Free web (explain) will talk about at end.But the main thing to know about are the library resources, which we pay for and aren’t available on the open web, subscription, are academic high level resources and will help you take your work up to a new level.You c an use these for all your four years here.
In a few minutes, we’re going to get into more detail about articles, because there are several different kinds of them, more than just newspaper and magazine articles.But first, I’ll show you how to find articles that your professor has put on a reading list. She will have given you some information that looks like this.Look at the elements of the citation. Pick out the who, what, where, etc.ASK: If you were going to search for this in our catalogue, what would you type in?(They will probably say the article title.)But it doesn’t work that way in our catalogue. The catalogue knows about the journals, but it doesn’t know about the articles. So to get to an article you need to search our catalogue for the journal, then go into the journal, and then find the issue and article you want.SHOW: Search for Business and Society Review on home page (use Periodical Title option). Two choices, which sometimes happens. Mind the dates, which sometimes matters, otherwise it probably doesn’t matter which source you use, but if you run into a problem with one then you can always look in the other.(Also sometimes articles won’t show up in one place for six months or a year after they’ve been published. This happens in BSP with this journal, there’s a 12-month embargo.)WileySummer 2011Scroll downVoila
There’s another way to find articles that can be even faster and simpler and easier, and that’s to use Google Scholar.ASK: How many of you have heard of this?What is Google Scholar? It’s Google’s special search engine for academic material. It has academic articles, presentations, and other things. It’s not great at everything, but it’s really good for some things like this.Special thing to remember: Google Scholar works from anywhere, but if you use it through the library catalogue then it will work even better for you because Google will know that you’re a York person and will add in some useful links for you. SHOW: Search for Google Scholar in catalogue. CLICK to enter.Paste in the the article title or the whole citation, and you’ll find it.Notice the “Find It at York” button on the right!Click it, get the pop-up, follow the link to Scholars Portal.(NOTE that Scholars Portal didn’t show up before, and all of this is getting confusing, with embargoes, aggregators, different sources. Bit of a pain.)So that’s another way of getting to a particular article that you know you want to read.
(Emphasizes how the catalogue works and that you need to start with the journal title.)
So that’s how to find articles by citation, when you know just what article it is you want to read. But sometimes you want to do a general search of articles to find out if anyone has written something about a topic you’re interested in.This is where you will need to use “article databases.” They’re special search engines that can have thousands of publications in them, and millions of articles. They’re usually organized around subjects, so if you’re studying Psychology, there’s something called Psycinfo that has all of the psychology articles in it that you’d need and it’s really the only place you need to look. If you’re studying biology, there’s another database that knows about all of the articles everyone’s written about biology, and it’s the only place biologists need to look.But for you it’s a little different. But we can boil it down to three different article databases that should have what you’re looking for in any of your assignments or research: ProQuest Business, Business Source Premier, and Factiva.
Now we’re going to try another kind of a search in another way. I have a short video here; it’s an excerpt from an excellent documentary called THE CORPORATION. This is part of an interview with Ray Anderson, the CEO of Interface, one of the world’s largest carpet manufacturers. He made environmental sustainability a major focus of the company’s work. Watch this, and while you’re watching, keep an eye out for any ideas that look interesting and that you might want to follow up on after. We’ll talk after the video and then do some searches in another article database based on what you’d like to pursue. Think about key search terms and concepts.
Sketch out an advanced search on the board, then fill in with examples from students[ ] or [ ] or [ ]AND [ ] or [ ] or [ ]AND [ ] or [ ] or [ ]
(Go to Imperial Oil’s web site)ASK: Why does a company have a web site?To sell the productTo get customersTo attract investmentTo attract employeesFor PR and advertisingIncreasingly it’s easier to find more about CSR on company web sites … but keep your critical lens on, and ask yourself, who is saying this and what are they getting out of it?
MGMT 1040 library session (fall 2011)
MGMT 1040Ethics, Social Responsibility and Sustainability in BusinessFall 2011<br />Librarians:<br />Sophie Bury <firstname.lastname@example.org><br />William Denton <email@example.com><br />Xuemei Li <firstname.lastname@example.org> <br />Peter F. Bronfman Business Library, S237 SSB<br />
Online course guide<br />http://researchguides.library.yorku.ca/businessethics<br />These slides are there too.<br />
Have you visited the Bronfman Library?<br />Never<br />Once<br />Two or more times<br />
York University Libraries<br />www.library.yorku.ca<br />
Peter F. Bronfman Business Library<br />http://www.library.yorku.ca/ccm/BG/<br />
Sources of information<br />Library resources<br /><ul><li>The catalogue
Wikipedia</li></ul>Selected for quality and relevance to teaching and research.<br />Generally not available on the Internet.<br />Schulich and the Libraries are partners in funding the electronic resources<br />Google and Wikipedia: Great places to start, but not to finish.<br />
Thinking critically about information sources<br />You always need to evaluate any information resource retrieved through <br />any search tool<br />A good way to start is to familiarize yourself with the world of business information: who produces it, who consumes it, and why? <br />Answers to these kinds of questions should help inform your decision as to whether a source is relevant or authoritative in the context of your research question.<br />
Library resources: the catalogue<br />Search by:<br /><ul><li>Author
Keyword</li></li></ul><li>Finding articles by citation 1: through the catalogue<br />Who = Author<br />What = Article title<br />When = Date <br />Where = Journal title,volume, and page<br />Singh, J. B. (2011). Changes and Trends in Canadian Corporate Ethics Programs. Business and Society Review, 116(2), 257-276.<br /> This short video is also available to help you find articles when you are working from a citation or reference.<br />
Finding articles by citation 2: Google Scholar<br />Singh, J. B. (2011). Changes and Trends in Canadian Corporate Ethics Programs. Business and Society Review, 116(2), 257-276.<br />http://scholar.google.com/<br />
Finding articles by citation: quiz<br />Matten, Dirk. (2003) “Symbolic Politics in Environmental Regulation: Corporate Strategic Responses”. Business Strategy and the Environment. 12.4: 215-226To find this article through the library catalogue you would search:<br />Article title = Symbolic Politics in Environmental…<br />Author = Matten, Dirk<br />Journal title = Business Strategy and the Environment<br />Wait a second … I’m not sure<br />
Article databases<br />These three<br />are all linked in the subject research guide.<br />Many different kinds of articles<br />Newspapers (primarily)<br />
Scholarly journals<br /><ul><li>Published in academic journals – may be peer-reviewed
May be generally dedicated to the area of business e.g. Academy of Management Journal,or to a subfield within business such as business ethics, e.g. Business Ethics Quarterly
Typically focus on industry trends, new products, and organizational news
Editorial reviews quite common, may contain short bibliographies
Often printed on glossy paper with pictures, and illustrations and some focused advertising</li></li></ul><li>Popular magazines<br /><ul><li>Published in popular magazines e.g. Canadian Business, Economist, Forbes
Target audience is general public and/or business professionals
Tend to focus on general business information, especially current trends and news
Features glossy paper, pictures & illustrations, and heavy advertising</li></li></ul><li>Newspapers<br /><ul><li>Published in newspapers or newswires, e.g. Wall Street Journal, Financial Times or Canada Newswire
Written by business columnists and journalists</li></li></ul><li>Avoid natural language. Use “and” and “or” to search. <br />and puts together distinctive concepts and narrows the search<br /> management andethics<br />whistleblow* and legislation<br />or combines synonyms or like terms and broadens the search <br />web orinternet ethics or morals<br />Truncation symbols expand words <br />ethic* (= ethic, ethics, ethical, ethically)<br />manag* (= manage, manager, management)<br />Developing a good search strategy<br />
Question: Which finds the most?<br />Choose only one answer:When searching the library catalogue, which search string will find the mostrecords?<br />fraud and accounting<br />fraud in accounting<br />fraud or accounting<br />wait a second … I’m not sure<br />
Question: Which matches the most?<br />Choose only one answer:To retrieve all variations on the word “canada” (such as canada, canadian, …) which truncated form works best?<br />canada*<br />cana*<br />can*<br />canad*<br />wait a second … I’m not sure<br />
Two search demonstrations<br />Topic: whistleblowing and business ethics<br />Topic: Starbucks and corporate social responsibility<br />
Video: Ray Anderson<br />http://www.youtube.com/watch?v=OUG4JXE6K4A<br />
What caught your interest?<br />Questions you came up with?<br />Let’s take one question and formulate an effective search strategy.<br /> What are the main keywords?<br /> Are there synonyms or alternate spellings?<br /> Should you use ANDs or ORs?<br /> Would truncation help you out?<br />
Search exercise<br />Go to the library home page at www.library.yorku.ca<br />Search for Business Source Premier and go to its site<br />Keeping principles of effective search strategy in mind, run to a search to see what you can find on your chosen topic using the search strategy you’ve come up with<br />Business Source Premier looks like this:<br />
Sustainalytics<br />Sustainalyticsrates companies on environmental, social and governance performance. <br />For most performance issue areas, it includes aboriginal relations, community involvement, corporate governance, employee relations, the environment and human rights. <br />The framework calls for a complete examination of each company's performance record in that area, as well as an evaluation of each company's record in these areas overall. <br />It also includes a <br />Controversy Report.<br />Example: Barrick Gold Corp<br />
Information produced by corporations: annual reports<br />SEDAR:<br />Canadian annual reports since 1997<br />EDGAR:<br />US annual reports<br />
Information produced by corporations: web sites<br />Consider:<br /><ul><li>Purpose of the site
Positives and negatives of this site as an information source
CSR information available</li></ul>Imperial Oilwww.imperialoil.ca<br />
Business ethics/CSR information on the free web<br />This may take many forms and you need to consider authority, accuracy, currency, coverage, and objectivity.<br />You also need to consider the relevance of the site in the context of your research project<br />“A free and prosperous world through choice, markets and responsibility.”<br />“Holding corporations accountable.”<br />
Thanks for your attention<br />http://researchguides.library.yorku.ca/businessethics<br />Business librarians are available to help you all through the year:<br /><ul><li>at the reference desk