How to not suck! Lessons Learned from running a Web Startup.

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How to not suck! is a keynote presentation held at the Startupcamp SK #9 in Bratislava by Wolf Becvar on personal lessons learned from running a web startup. This talk delivers 10 DOs and DONTs when …

How to not suck! is a keynote presentation held at the Startupcamp SK #9 in Bratislava by Wolf Becvar on personal lessons learned from running a web startup. This talk delivers 10 DOs and DONTs when entering the webapp business. Please be aware of the fact that this slides are a supplement to the life presentation and therefore by no means complete or self explaining.

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  • 1. HOW TO NOT SUCK! (Lessons Learned from running a Web Startup) Source: http://bit.ly/lZQCeq
  • 2. That’s meWolf Becvarwolf@hotgloo.com@wdbecvarwww.wolfbecvar.com The Future of Wireframing Source: Scott Beale /Laughing Squid, laughingsquid.com
  • 3. “Something is rotten ... in the app business.
  • 4. •Identify a niche•Ask a designer or developer to help out•Tweet about beta (invite only)•Listen to feedback and tweak•Launch•Get TechCrunched•Live the good life! (Source: Ryan Carson)
  • 5. Source: banksy.co.uk/
  • 6. • Introduction• 10 DO’s and DONT’s• Q&A’s
  • 7. The Online Wireframe App
  • 8. “We support webworkers tovisualize their creative ideas. - HotGloo claim
  • 9. TimelineDec 2008 Mar 2009 Aug 2009 Feb 2010 Apr 2009 > Hannes > Wolf > Beta Launch LAUNCHDevelopment superReal > Go HotGloo!
  • 10. Stats Customer Growth (total) 800 Metrics 600 ~ 3,9 % overall conversion rate ~ revenue per customer 11$ LTV 93$ 400 200Feb10 Mar10Apr10 May10Jun10 Jul10 Aug10 Sep10 Oct10 Nov10 0 Dec10 Jan11 Feb11 Mar11
  • 11. Show-off Stuff
  • 12. #1Think about this for a second ... “Everything is marketing. - Jason Fried, 37Signals
  • 13. #2Define your Companys Vision and Values
  • 14. Where do you fit in?
  • 15. Who the f**k are you? What makes you special? Why should I care?
  • 16. #3 Choose your business model and pricing strategy carfully• free vs. paid• what would you pay?• charge in $ USD• charge from day 1 (beta?)• don‘t be innovative - be really boring• run A/B tests• re-jig over time
  • 17. #4Don’t join the feature war! Does this look like the killer feature? Source: http://foolishgadgets.com/files/2009/03/shoot-yourself-gun_tfxnt_6648.jpg
  • 18. “The best software has a vision. The best software takes sides. When someone uses software,they’re not just looking for features, they’re looking for an approach. They’re looking for a vision. - Jason Fried, 37Signals
  • 19. “Listen to your customers, but then ignore them. Remember your vision. - Jason from Mint.com
  • 20. #5Don’t underestimate Support
  • 21. “This sucks! - Anonymus
  • 22. If you screw up, tell! Source: banksy.co.uk/
  • 23. #6 Engage from day -100Research Identify ListenLearn Act React
  • 24. Pre Launch Growth Maturity Word of mouth & viral, Blogosphere referral, A-List customers Direct Mail Internet Advertising PR - opt-in email list - Ad-Words - betatesters - Buzz marketing - Banner ads - Company blog - Xing, LinkedIn ... - Conferences - Magazines - Blogposts SEO- optimized page markup - organic search
  • 25. [App]itecture
  • 26. • Compiled List http://hubpages.com/hub/Promote_your_Webapp• TechCrunch http://www.crunchbase.com/• WebAppers http://www.webappers.com/
  • 27. SponsorBooths/Events
  • 28. #7 Know your metrics• Use Google Analytics or Piwik• Build a customized backend to track your traffic• Track, track, track & improve
  • 29. http://bit.ly/assq3Y• CPA Cost Per Acquisition• ARPU Average Revenue Per User• Churn Churn %• LVT Lifetime Value Per Customer
  • 30. #8 Worship your UX• provide an experience for your visitors• make signing-up really simple• do wireframing• run usability tests
  • 31. #9Don’t hustle for VC
  • 32. #9Sell your by-products
  • 33. #10Get passionate! Source: banksy.co.uk/
  • 34. “Be so good they can’t ignore you. - Steve Martin
  • 35. Booklist
  • 36. Blogroll• Venture Hacks - http://venturehacks.com/• A Smart Bear - http://blog.asmartbear.com/• WebAppers - http://www.webappers.com/• TechCrunch - http://techcrunch.com/• Smashing Magazine - http://www.smashingmagazine.com/• Inspired Magazine - http://www.inspiredm.com/• UX Booth - http://www.uxbooth.com/• Signal Vs. Noise - http://37signals.com/svn• Mashable - http://mashable.com/• Think Vitamin - http://thinkvitamin.com/
  • 37. Thank YouWolf Becvar@wdbecvarwww.wolfbecvar.comwww.hotgloo.com@hotgloo