HOW TO NOT SUCK!  (Lessons Learned from running a Web Startup)                                                 Source: htt...
That’s meWolf Becvarwolf@hotgloo.com@wdbecvarwww.wolfbecvar.com      The Future of Wireframing                            ...
“Something is rotten ... in the app business.
•Identify a niche•Ask a designer or developer to help out•Tweet about beta (invite only)•Listen to feedback and tweak•Laun...
Source: banksy.co.uk/
• Introduction• 10 DO’s and DONT’s• Q&A’s
The Online Wireframe App
“We support webworkers tovisualize their creative ideas.                      - HotGloo claim
TimelineDec 2008      Mar 2009                 Aug 2009         Feb 2010                          Apr 2009 > Hannes      >...
Stats                                                                   Customer Growth (total)                           ...
Show-off Stuff
#1Think about this for a     second ... “Everything is    marketing.   - Jason Fried, 37Signals
#2Define your Companys  Vision and Values
Where do you fit in?
Who the f**k are you?  What makes you     special? Why should I care?
#3   Choose your business model   and pricing strategy carfully• free vs. paid• what would you pay?• charge in $ USD• char...
#4Don’t join the feature war!   Does this look like   the killer feature?                    Source: http://foolishgadgets...
“The best software has a vision.      The best software takes sides.      When someone uses software,they’re not just look...
“Listen to your customers,     but then ignore them.    Remember your vision.               - Jason from Mint.com
#5Don’t underestimate Support
“This sucks!       - Anonymus
If you screw up, tell!                         Source: banksy.co.uk/
#6    Engage from day         -100Research   Identify   ListenLearn       Act       React
Pre           Launch       Growth                 Maturity    Word of mouth & viral, Blogosphere referral, A-List         ...
[App]itecture
• Compiled List  http://hubpages.com/hub/Promote_your_Webapp• TechCrunch  http://www.crunchbase.com/• WebAppers  http://ww...
SponsorBooths/Events
#7      Know your metrics• Use Google Analytics or Piwik• Build a customized backend to  track your traffic• Track, track,...
http://bit.ly/assq3Y• CPA     Cost Per Acquisition• ARPU    Average Revenue Per User• Churn   Churn %• LVT     Lifetime Va...
#8           Worship your UX• provide an experience for your visitors• make signing-up really simple• do wireframing• run ...
#9Don’t hustle for      VC
#9Sell your by-products
#10Get passionate!                  Source: banksy.co.uk/
“Be so good they can’t ignore you.              - Steve Martin
Booklist
Blogroll• Venture Hacks - http://venturehacks.com/• A Smart Bear - http://blog.asmartbear.com/• WebAppers - http://www.web...
Thank YouWolf Becvar@wdbecvarwww.wolfbecvar.comwww.hotgloo.com@hotgloo
How to not suck! Lessons Learned from running a Web Startup.
How to not suck! Lessons Learned from running a Web Startup.
How to not suck! Lessons Learned from running a Web Startup.
How to not suck! Lessons Learned from running a Web Startup.
How to not suck! Lessons Learned from running a Web Startup.
How to not suck! Lessons Learned from running a Web Startup.
How to not suck! Lessons Learned from running a Web Startup.
How to not suck! Lessons Learned from running a Web Startup.
How to not suck! Lessons Learned from running a Web Startup.
How to not suck! Lessons Learned from running a Web Startup.
Upcoming SlideShare
Loading in...5
×

How to not suck! Lessons Learned from running a Web Startup.

8,201

Published on

How to not suck! is a keynote presentation held at the Startupcamp SK #9 in Bratislava by Wolf Becvar on personal lessons learned from running a web startup. This talk delivers 10 DOs and DONTs when entering the webapp business. Please be aware of the fact that this slides are a supplement to the life presentation and therefore by no means complete or self explaining.

Published in: Technology, Business
2 Comments
15 Likes
Statistics
Notes
No Downloads
Views
Total Views
8,201
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
2
Likes
15
Embeds 0
No embeds

No notes for slide

How to not suck! Lessons Learned from running a Web Startup.

  1. 1. HOW TO NOT SUCK! (Lessons Learned from running a Web Startup) Source: http://bit.ly/lZQCeq
  2. 2. That’s meWolf Becvarwolf@hotgloo.com@wdbecvarwww.wolfbecvar.com The Future of Wireframing Source: Scott Beale /Laughing Squid, laughingsquid.com
  3. 3. “Something is rotten ... in the app business.
  4. 4. •Identify a niche•Ask a designer or developer to help out•Tweet about beta (invite only)•Listen to feedback and tweak•Launch•Get TechCrunched•Live the good life! (Source: Ryan Carson)
  5. 5. Source: banksy.co.uk/
  6. 6. • Introduction• 10 DO’s and DONT’s• Q&A’s
  7. 7. The Online Wireframe App
  8. 8. “We support webworkers tovisualize their creative ideas. - HotGloo claim
  9. 9. TimelineDec 2008 Mar 2009 Aug 2009 Feb 2010 Apr 2009 > Hannes > Wolf > Beta Launch LAUNCHDevelopment superReal > Go HotGloo!
  10. 10. Stats Customer Growth (total) 800 Metrics 600 ~ 3,9 % overall conversion rate ~ revenue per customer 11$ LTV 93$ 400 200Feb10 Mar10Apr10 May10Jun10 Jul10 Aug10 Sep10 Oct10 Nov10 0 Dec10 Jan11 Feb11 Mar11
  11. 11. Show-off Stuff
  12. 12. #1Think about this for a second ... “Everything is marketing. - Jason Fried, 37Signals
  13. 13. #2Define your Companys Vision and Values
  14. 14. Where do you fit in?
  15. 15. Who the f**k are you? What makes you special? Why should I care?
  16. 16. #3 Choose your business model and pricing strategy carfully• free vs. paid• what would you pay?• charge in $ USD• charge from day 1 (beta?)• don‘t be innovative - be really boring• run A/B tests• re-jig over time
  17. 17. #4Don’t join the feature war! Does this look like the killer feature? Source: http://foolishgadgets.com/files/2009/03/shoot-yourself-gun_tfxnt_6648.jpg
  18. 18. “The best software has a vision. The best software takes sides. When someone uses software,they’re not just looking for features, they’re looking for an approach. They’re looking for a vision. - Jason Fried, 37Signals
  19. 19. “Listen to your customers, but then ignore them. Remember your vision. - Jason from Mint.com
  20. 20. #5Don’t underestimate Support
  21. 21. “This sucks! - Anonymus
  22. 22. If you screw up, tell! Source: banksy.co.uk/
  23. 23. #6 Engage from day -100Research Identify ListenLearn Act React
  24. 24. Pre Launch Growth Maturity Word of mouth & viral, Blogosphere referral, A-List customers Direct Mail Internet Advertising PR - opt-in email list - Ad-Words - betatesters - Buzz marketing - Banner ads - Company blog - Xing, LinkedIn ... - Conferences - Magazines - Blogposts SEO- optimized page markup - organic search
  25. 25. [App]itecture
  26. 26. • Compiled List http://hubpages.com/hub/Promote_your_Webapp• TechCrunch http://www.crunchbase.com/• WebAppers http://www.webappers.com/
  27. 27. SponsorBooths/Events
  28. 28. #7 Know your metrics• Use Google Analytics or Piwik• Build a customized backend to track your traffic• Track, track, track & improve
  29. 29. http://bit.ly/assq3Y• CPA Cost Per Acquisition• ARPU Average Revenue Per User• Churn Churn %• LVT Lifetime Value Per Customer
  30. 30. #8 Worship your UX• provide an experience for your visitors• make signing-up really simple• do wireframing• run usability tests
  31. 31. #9Don’t hustle for VC
  32. 32. #9Sell your by-products
  33. 33. #10Get passionate! Source: banksy.co.uk/
  34. 34. “Be so good they can’t ignore you. - Steve Martin
  35. 35. Booklist
  36. 36. Blogroll• Venture Hacks - http://venturehacks.com/• A Smart Bear - http://blog.asmartbear.com/• WebAppers - http://www.webappers.com/• TechCrunch - http://techcrunch.com/• Smashing Magazine - http://www.smashingmagazine.com/• Inspired Magazine - http://www.inspiredm.com/• UX Booth - http://www.uxbooth.com/• Signal Vs. Noise - http://37signals.com/svn• Mashable - http://mashable.com/• Think Vitamin - http://thinkvitamin.com/
  37. 37. Thank YouWolf Becvar@wdbecvarwww.wolfbecvar.comwww.hotgloo.com@hotgloo

×