Don’t let your Baby die!                  10+ web app survival tipsWolf Becvar @wdbecvar06. Juni 2012 #webinale Berlin
Wolf BecvarMOIN          twitter.com/wdbecvar              wolfbecvar.com
Who are you?
UXSTART-UP        MARKETING
Source: http://bit.ly/NIoKpo
Source: banksy.co.uk/
Source: http://upload.wikimedia.org/wikipedia/commons/e/eb/German_submarine_stranded_1921.jpg
Source: http://thecellularguru.com/wp-content/uploads/2011/04/Gowalla-Logo-via-Android-Market.jpg
Source: http://nla.gov.au/nla.pic-an24475500-v
#   1        “Everything is           marketing.               - Jason Fried 37signals
Who the hell needs marketing?
Marketing has  changed      forever!
Evolution of MarketingFEATURES         BENEFITS          EXPERIENCE                IDENTIFICATION“What it has”   “What it ...
Source: http://www.vintageskivvies.com/art/archives/adgallery/1900s/1900/1900wrights01ad.jpg
Source: http://2.bp.blogspot.com/_nxUb2kYKSvI/Sc7Nb8LG0aI/AAAAAAAAQzw/JqFTZunYsLY/s400/Coke+Ad-+56-+Goria+Romero-sf.jpg
Source: http://www.creativereview.co.uk/cr-blog/2012/january/nike-make-it-count
Old Communication Model    SENDER   MESSAGE              RECEIVER                       Source: Marty Neumeier, The Brand ...
New Communication Model     SENDER   MESSAGE      RECEIVER                        Source: Marty Neumeier, The Brand Gap
“This sucks!       - Anonymus
#   2    Don’t ignore    your brand!
“The best software has a vision.      The best software takes sides.      When someone uses software,they’re not just look...
Who the f**k are you?What makes you special?  Why should I care?
Source: http://bit.ly/M31ksd
that ’s a claim
that ’s a claim too
#   3    Build social      capital!
ResearchReact              Identify Act                Listen         Learn
Referrers                           3 %                              18 %               49 %                              ...
#   4Choose your market, business model and pricing strategy   carefully           very, very
• niche vs. total market• free vs. paid• what would you pay?• charge from day 1 (beta?)• don‘t be innovative - be really b...
Where do you fit in?
#   5    Engage from      day -100
Pre            Launch          Growth                  Maturity Word of mouth & viral, Blogosphere referral, A-List custom...
[App]itecture
#   6        UX
• Usability happens during wireframing
•Make signing up as simple as possible
•Provide an experience for your visitors
•Run usability tests•
#   7Provide kick-ass    support
“You learn when you listen. You earn when you listen -            not just money,               but respect.              ...
#   8    Love your metrics                 metrics cheat-sheet
• Use Google Analytics/Piwik
• Build a customized backend & track your traffic
#   9   Don’t join the         feature war
Source: http://foolishgadgets.com/files/2009/03/shoot-yourself-gun_tfxnt_6648.jpg
“Listen to your customers, but             then ignore them.        Remember your vision.                  - Jason from Mi...
#10    Be passionate
Danke!                      ping me!   wolfbecvar.com   twitter.com/wdbecvar   hotgloo.com   delicious.com/wolfbecvar
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
Don't let your baby die! 10+ WebApp Survival Tips
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Don't let your baby die! 10+ WebApp Survival Tips

  1. 1. Don’t let your Baby die! 10+ web app survival tipsWolf Becvar @wdbecvar06. Juni 2012 #webinale Berlin
  2. 2. Wolf BecvarMOIN twitter.com/wdbecvar wolfbecvar.com
  3. 3. Who are you?
  4. 4. UXSTART-UP MARKETING
  5. 5. Source: http://bit.ly/NIoKpo
  6. 6. Source: banksy.co.uk/
  7. 7. Source: http://upload.wikimedia.org/wikipedia/commons/e/eb/German_submarine_stranded_1921.jpg
  8. 8. Source: http://thecellularguru.com/wp-content/uploads/2011/04/Gowalla-Logo-via-Android-Market.jpg
  9. 9. Source: http://nla.gov.au/nla.pic-an24475500-v
  10. 10. # 1 “Everything is marketing. - Jason Fried 37signals
  11. 11. Who the hell needs marketing?
  12. 12. Marketing has changed forever!
  13. 13. Evolution of MarketingFEATURES BENEFITS EXPERIENCE IDENTIFICATION“What it has” “What it does” “What you’ll feel” “Who you are” 1900 1925 1950 2000 Source: Marty Neumeier, The Brand Gap
  14. 14. Source: http://www.vintageskivvies.com/art/archives/adgallery/1900s/1900/1900wrights01ad.jpg
  15. 15. Source: http://2.bp.blogspot.com/_nxUb2kYKSvI/Sc7Nb8LG0aI/AAAAAAAAQzw/JqFTZunYsLY/s400/Coke+Ad-+56-+Goria+Romero-sf.jpg
  16. 16. Source: http://www.creativereview.co.uk/cr-blog/2012/january/nike-make-it-count
  17. 17. Old Communication Model SENDER MESSAGE RECEIVER Source: Marty Neumeier, The Brand Gap
  18. 18. New Communication Model SENDER MESSAGE RECEIVER Source: Marty Neumeier, The Brand Gap
  19. 19. “This sucks! - Anonymus
  20. 20. # 2 Don’t ignore your brand!
  21. 21. “The best software has a vision. The best software takes sides. When someone uses software,they’re not just looking for features, they’re looking for an approach. They’re looking for a vision. - Jason Fried, 37Signals
  22. 22. Who the f**k are you?What makes you special? Why should I care?
  23. 23. Source: http://bit.ly/M31ksd
  24. 24. that ’s a claim
  25. 25. that ’s a claim too
  26. 26. # 3 Build social capital!
  27. 27. ResearchReact Identify Act Listen Learn
  28. 28. Referrers 3 % 18 % 49 % 30 % Campaigns Search Engine Direct Entries Websites
  29. 29. # 4Choose your market, business model and pricing strategy carefully very, very
  30. 30. • niche vs. total market• free vs. paid• what would you pay?• charge from day 1 (beta?)• don‘t be innovative - be really boring• run A/B tests• re-jig over time
  31. 31. Where do you fit in?
  32. 32. # 5 Engage from day -100
  33. 33. Pre Launch Growth Maturity Word of mouth & viral, Blogosphere referral, A-List customers, Twitter, Facebook, Communities, Conferences, Meet-Ups Direct Mail PR Internet Advertising - opt-in email list - Company blog - Ad-Words - betatesters - Xing, LinkedIn ... - Banner ads - Conferences - Magazines - Blogposts - Compiled Lists SEO web-app list cheat sheet- optimized page markup - organic search
  34. 34. [App]itecture
  35. 35. # 6 UX
  36. 36. • Usability happens during wireframing
  37. 37. •Make signing up as simple as possible
  38. 38. •Provide an experience for your visitors
  39. 39. •Run usability tests•
  40. 40. # 7Provide kick-ass support
  41. 41. “You learn when you listen. You earn when you listen - not just money, but respect. - Harvey Mackay
  42. 42. # 8 Love your metrics metrics cheat-sheet
  43. 43. • Use Google Analytics/Piwik
  44. 44. • Build a customized backend & track your traffic
  45. 45. # 9 Don’t join the feature war
  46. 46. Source: http://foolishgadgets.com/files/2009/03/shoot-yourself-gun_tfxnt_6648.jpg
  47. 47. “Listen to your customers, but then ignore them. Remember your vision. - Jason from Mint.com
  48. 48. #10 Be passionate
  49. 49. Danke! ping me! wolfbecvar.com twitter.com/wdbecvar hotgloo.com delicious.com/wolfbecvar

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