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Don't let your baby die! 10+ WebApp Survival Tips Don't let your baby die! 10+ WebApp Survival Tips Presentation Transcript

  • Don’t let your Baby die! 10+ web app survival tipsWolf Becvar @wdbecvar06. Juni 2012 #webinale Berlin
  • Wolf BecvarMOIN twitter.com/wdbecvar wolfbecvar.com
  • Who are you? View slide
  • UXSTART-UP MARKETING View slide
  • Source: http://bit.ly/NIoKpo
  • Source: banksy.co.uk/
  • Source: http://upload.wikimedia.org/wikipedia/commons/e/eb/German_submarine_stranded_1921.jpg
  • Source: http://thecellularguru.com/wp-content/uploads/2011/04/Gowalla-Logo-via-Android-Market.jpg
  • Source: http://nla.gov.au/nla.pic-an24475500-v
  • # 1 “Everything is marketing. - Jason Fried 37signals
  • Who the hell needs marketing?
  • Marketing has changed forever!
  • Evolution of MarketingFEATURES BENEFITS EXPERIENCE IDENTIFICATION“What it has” “What it does” “What you’ll feel” “Who you are” 1900 1925 1950 2000 Source: Marty Neumeier, The Brand Gap
  • Source: http://www.vintageskivvies.com/art/archives/adgallery/1900s/1900/1900wrights01ad.jpg
  • Source: http://2.bp.blogspot.com/_nxUb2kYKSvI/Sc7Nb8LG0aI/AAAAAAAAQzw/JqFTZunYsLY/s400/Coke+Ad-+56-+Goria+Romero-sf.jpg
  • Source: http://www.creativereview.co.uk/cr-blog/2012/january/nike-make-it-count
  • Old Communication Model SENDER MESSAGE RECEIVER Source: Marty Neumeier, The Brand Gap
  • New Communication Model SENDER MESSAGE RECEIVER Source: Marty Neumeier, The Brand Gap
  • “This sucks! - Anonymus
  • # 2 Don’t ignore your brand!
  • “The best software has a vision. The best software takes sides. When someone uses software,they’re not just looking for features, they’re looking for an approach. They’re looking for a vision. - Jason Fried, 37Signals
  • Who the f**k are you?What makes you special? Why should I care?
  • Source: http://bit.ly/M31ksd
  • that ’s a claim
  • that ’s a claim too
  • # 3 Build social capital!
  • ResearchReact Identify Act Listen Learn
  • Referrers 3 % 18 % 49 % 30 % Campaigns Search Engine Direct Entries Websites
  • # 4Choose your market, business model and pricing strategy carefully very, very
  • • niche vs. total market• free vs. paid• what would you pay?• charge from day 1 (beta?)• don‘t be innovative - be really boring• run A/B tests• re-jig over time
  • Where do you fit in?
  • # 5 Engage from day -100
  • Pre Launch Growth Maturity Word of mouth & viral, Blogosphere referral, A-List customers, Twitter, Facebook, Communities, Conferences, Meet-Ups Direct Mail PR Internet Advertising - opt-in email list - Company blog - Ad-Words - betatesters - Xing, LinkedIn ... - Banner ads - Conferences - Magazines - Blogposts - Compiled Lists SEO web-app list cheat sheet- optimized page markup - organic search
  • [App]itecture
  • # 6 UX
  • • Usability happens during wireframing
  • •Make signing up as simple as possible
  • •Provide an experience for your visitors
  • •Run usability tests•
  • # 7Provide kick-ass support
  • “You learn when you listen. You earn when you listen - not just money, but respect. - Harvey Mackay
  • # 8 Love your metrics metrics cheat-sheet
  • • Use Google Analytics/Piwik
  • • Build a customized backend & track your traffic
  • # 9 Don’t join the feature war
  • Source: http://foolishgadgets.com/files/2009/03/shoot-yourself-gun_tfxnt_6648.jpg
  • “Listen to your customers, but then ignore them. Remember your vision. - Jason from Mint.com
  • #10 Be passionate
  • Danke! ping me! wolfbecvar.com twitter.com/wdbecvar hotgloo.com delicious.com/wolfbecvar