Emory
Health Sciences
Communications
Web Site Redesign
and Integration

At A Glance
Named for the legendary leader
of the Coca-Cola Company, The
Robert W. Woodruff Health
Sciences Center of Emory
University is an academic health
science and service center
focused on missions of
teaching, research, health care
and public service.
Its components include schools of
medicine, nursing, and public
health; the Yerkes National The Woodruff Health Sciences Center
Primate Research Center; the has a $2.3 billion budget, 17,000
Emory Winship Cancer Institute; employees, 2,300 full-time and 1,900
and Emory Healthcare, the affiliated faculty, 4,300 students and
largest, most comprehensive trainees, and a $4.9 billion economic
health system in Georgia. impact on metro Atlanta.

Introduction to
Health Sciences Communication
Our office serves the external and internal
communications needs of Emory’s Woodruff Health
Sciences Center and its principal
constituents, including Emory Healthcare.

Responsibilities of
Health Sciences Communications
Our responsibilities include:
• media relations
• publications
• multimedia
• special events.

Getting From There to Here

Getting From There to Here
 Active process lasted six months
 Process
 Planning
 Coordination & Collaboration
 Information Architecture
 Content
 Build-Out
 Launch
 Promotion
 Maintenance, Fine-Tuning & Expansion

Planning
Publications
 Competitive Analysis
 Coordination & Cooperation
with University
 Project Plan

Coordination & Collaboration with University
Publications
 Participation in Design Process
 Participation in Selection of
Content Management System
 Assistance with Launch of
University Web Site

Information Architecture
Publications
 Assessment of Content
 Existing
 Suggested
 Organization
 Sticky Notes
 Mind Maps
 Outlines

Information Architecture:
Design Mock-Ups
 Mock-Ups
 Home Page
 Section Pages
 Other Key Pages
 Review
 Review by Section heads
 Feedback
 Revisions
 Review via Online Test Version

Content
 Lists & Spreadsheets
 Content Assignments
 Content Round-Up
 Text
 Graphics
 Multimedia

Build-Out
 Work with Hannon Hill,
Content Management System
Vendor
 Set-Up of Site Skeleton
 Site Filled with Content
Note: Publications left for
implementation in later phase.

Launch & Promotion
 Site Reviewed in Test Area
 Launch
 Promotion
 Email Blast
 News Release
 Cross-Linking from
Other Sites
 Email Signatures
 URL on News Releases

Maintenance, Fine-Tuning & Expansion
 Publications Brought Online
 Magazine
 Annual Reports
 Brochures
 Upgrades to Newsroom
 Traffic Analysis
with Google Analytics

Working with University & Healthcare Units
 University Units
 University Communications
 Development / Campaign
 Health Sciences & Healthcare Units
 Emory Healthcare
 Emory University School of Medicine
 Nell Hodgson Woodruff School of Nursing
 Rollins School of Public Health
 Winship Cancer Institute

Collaboration & Cooperation - Continued
 Emory Healthcare
 Share Content
 Advise on Content
Management System
 Support Campaigns
 Emory University
 Share Content
 Cross-link Content

Collaboration & Cooperation - Continued
 Micro Sites & Media Tie-ins
 Sound Science
 WHSC Mobile
 At a Glance Brochure
 Emory University –
Grady Memorial Hospital
 AJC Better Health

Contact Information
Jeffrey Molter
Associate Vice President, Health Sciences Communication
Woodruff Health Sciences Center, Emory University
jmolter@emory.edu
404-727-4347
Wendy Darling
Communications Specialist, Health Sciences Communication
Woodruff Health Sciences Center, Emory University
wdarlin@emory.edu
404-727-8553
www.emoryhealthsciences.org