Planning for an Effective Cascade Implementation

Planning for
an Effective
Cascade Implementation

At A Glance
The Robert W. Woodruff Health Sciences Center of Emory University is an academic health science and service center focused on missions of teaching, research, health care and public service.
Its components include:
Emory University School of Medicine;
Nell Hodgson Woodruff School of Nursing;
Rollins School of Public Health;
Yerkes National Primate Research Center;
Emory Winship Cancer Institute; and
Emory Healthcare
The Woodruff Health Sciences Center has a $2.3 billion budget, 17,953 employees, 2,487 full-time and 1,561 affiliated faculty, 4,384 students and trainees, and a $5.5 billion economic impact on metro Atlanta.

Introduction to
Health Sciences Communication
Our office serves the external and internal communications needs of Emory’s Woodruff Health Sciences Center and its principal constituents, including Emory Healthcare.

Responsibilities of
Health Sciences Communications
Our responsibilities include:

media relations
publications
multimedia
special events

Getting From There to Here

Getting From There to Here
Active process lasted six months
Process
Planning
Coordination & Collaboration
Information Architecture
Content
Build-Out
Launch
Promotion
Maintenance, Fine-Tuning & Expansion

Publications
Planning
Competitive Analysis

Coordination & Cooperationwith University
Project Plan

Publications
Coordination & Collaboration with University
Participation in Design Process

Participation in Selection of Content Management System
Assistance with Launch of University Web Site

Publications
Assessment of Content
Existing
Suggested
Organization
Sticky Notes
Mind Maps
Outlines
Information Architecture

Mock-Ups
Home Page
Section Pages
Other Key Pages
Review
Review by Section Heads
Feedback
Revisions
Review via Online Test Version
Information Architecture:
Design Mock-Ups

Lists & Spreadsheets
Content Assignments
Content Round-Up
Text
Graphics
Multimedia
Content

Work with Hannon Hill, Content Management SystemVendor
Set-Up of Site Skeleton
Site Filled with Content
Note: Publications left for implementation in later phase.
Build-Out

Site Reviewed in Test Area
Launch
Promotion
Email Blast
News Release
Cross-Linking from Other Sites
Email Signatures
URL on News Releases
Launch & Promotion

Publications Brought Online
Magazine
Annual Reports
Brochures
Upgrades to Newsroom
Traffic Analysiswith Google Analytics
Maintenance, Fine-Tuning & Expansion

University Units
University – Media Relations, Creative, Marketing
Development / Campaign
Health Sciences & Healthcare Units
Emory Healthcare
Emory University School of Medicine
Nell Hodgson Woodruff School of Nursing
Rollins School of Public Health
Winship Cancer Institute
Working with University & Healthcare Units

Emory Healthcare
Share Content
Advise on Content Management System –also moving to Cascade
Support Campaigns
Emory University
Share Content
Cross-link Content
Coordinate Strategy
Collaboration & Cooperation - Continued

Contact Information
Wendy Darling
Communications Specialist, Health Sciences CommunicationWoodruff Health Sciences Center, Emory Universitywdarlin@emory.edu@wcdarling (Twitter)404-727-8553
www.emoryhealthsciences.org