Planning for <br />an Effective<br />Cascade Implementation<br />
At A Glance<br />The Robert W. Woodruff Health Sciences Center of Emory University is an academic health science and servi...
Introduction to<br />Health Sciences Communication<br />Our office serves the external and internal communications needs o...
Responsibilities of<br />Health Sciences Communications<br />Our responsibilities include:<br /><ul><li> media relations
 publications
 multimedia
 special events</li></li></ul><li>Getting From There to Here<br />
Getting From There to Here<br />Active process lasted six months<br />Process<br />Planning<br />Coordination & Collaborat...
Publications<br />Planning<br />Competitive Analysis<br /><ul><li>Coordination & Cooperationwith University
Project Plan</li></li></ul><li>Publications<br />Coordination & Collaboration with University<br />Participation in Design...
Assistance with Launch of University Web Site</li></li></ul><li>Publications<br />Assessment of Content<br />Existing<br /...
Mock-Ups<br />Home Page<br />Section Pages<br />Other Key Pages<br />Review<br />Review by Section Heads<br />Feedback<br ...
Lists & Spreadsheets<br />Content Assignments<br />Content Round-Up<br />Text<br />Graphics<br />Multimedia<br />Content<b...
Work with Hannon Hill, Content Management SystemVendor<br />Set-Up of Site Skeleton<br />Site Filled with Content<br />   ...
Site Reviewed in Test Area<br />Launch<br />Promotion<br />Email Blast<br />News Release<br />Cross-Linking from Other Sit...
Publications Brought Online<br />Magazine<br />Annual Reports<br />Brochures<br />Upgrades to Newsroom<br />Traffic Analys...
University Units<br />University – Media Relations, Creative, Marketing<br />Development / Campaign<br />Health Sciences &...
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Planning for an Effective Cascade Implementation

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Presentation on the process of converting from a static web site to a web site powered by Cascade Server, a CMS by Hannon Hill. Using the Woodruff Health and Sciences Center Web site as her example, Wendy will cover the planning tools necessary for such a project, information architecture, and how the work put in prior to a Cascade implementation affects the success of that implementation.

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Planning for an Effective Cascade Implementation

  1. 1. Planning for <br />an Effective<br />Cascade Implementation<br />
  2. 2. At A Glance<br />The Robert W. Woodruff Health Sciences Center of Emory University is an academic health science and service center focused on missions of teaching, research, health care and public service.<br />Its components include:<br /> Emory University School of Medicine;<br /> Nell Hodgson Woodruff School of Nursing;<br /> Rollins School of Public Health;<br /> Yerkes National Primate Research Center;<br /> Emory Winship Cancer Institute; and<br /> Emory Healthcare<br />The Woodruff Health Sciences Center has a $2.3 billion budget, 17,953 employees, 2,487 full-time and 1,561 affiliated faculty, 4,384 students and trainees, and a $5.5 billion economic impact on metro Atlanta.<br />
  3. 3. Introduction to<br />Health Sciences Communication<br />Our office serves the external and internal communications needs of Emory’s Woodruff Health Sciences Center and its principal constituents, including Emory Healthcare.<br />
  4. 4. Responsibilities of<br />Health Sciences Communications<br />Our responsibilities include:<br /><ul><li> media relations
  5. 5. publications
  6. 6. multimedia
  7. 7. special events</li></li></ul><li>Getting From There to Here<br />
  8. 8. Getting From There to Here<br />Active process lasted six months<br />Process<br />Planning<br />Coordination & Collaboration<br />Information Architecture<br />Content<br />Build-Out<br />Launch<br />Promotion<br />Maintenance, Fine-Tuning & Expansion<br />
  9. 9. Publications<br />Planning<br />Competitive Analysis<br /><ul><li>Coordination & Cooperationwith University
  10. 10. Project Plan</li></li></ul><li>Publications<br />Coordination & Collaboration with University<br />Participation in Design Process<br /><ul><li>Participation in Selection of Content Management System
  11. 11. Assistance with Launch of University Web Site</li></li></ul><li>Publications<br />Assessment of Content<br />Existing<br />Suggested<br />Organization<br />Sticky Notes<br />Mind Maps<br />Outlines<br />Information Architecture<br />
  12. 12. Mock-Ups<br />Home Page<br />Section Pages<br />Other Key Pages<br />Review<br />Review by Section Heads<br />Feedback<br />Revisions<br />Review via Online Test Version<br />Information Architecture:<br />Design Mock-Ups<br />
  13. 13. Lists & Spreadsheets<br />Content Assignments<br />Content Round-Up<br />Text<br />Graphics<br />Multimedia<br />Content<br />
  14. 14. Work with Hannon Hill, Content Management SystemVendor<br />Set-Up of Site Skeleton<br />Site Filled with Content<br /> Note: Publications left for implementation in later phase.<br />Build-Out<br />
  15. 15. Site Reviewed in Test Area<br />Launch<br />Promotion<br />Email Blast<br />News Release<br />Cross-Linking from Other Sites<br />Email Signatures<br />URL on News Releases<br />Launch & Promotion<br />
  16. 16. Publications Brought Online<br />Magazine<br />Annual Reports<br />Brochures<br />Upgrades to Newsroom<br />Traffic Analysiswith Google Analytics<br />Maintenance, Fine-Tuning & Expansion<br />
  17. 17. University Units<br />University – Media Relations, Creative, Marketing<br />Development / Campaign<br />Health Sciences & Healthcare Units<br />Emory Healthcare<br />Emory University School of Medicine<br />Nell Hodgson Woodruff School of Nursing<br />Rollins School of Public Health<br />Winship Cancer Institute<br />Working with University & Healthcare Units<br />
  18. 18. Emory Healthcare<br />Share Content<br />Advise on Content Management System –also moving to Cascade<br />Support Campaigns<br />Emory University<br />Share Content<br />Cross-link Content<br />Coordinate Strategy<br />Collaboration & Cooperation - Continued<br />
  19. 19. Contact Information<br />Wendy Darling<br />Communications Specialist, Health Sciences CommunicationWoodruff Health Sciences Center, Emory Universitywdarlin@emory.edu@wcdarling (Twitter)404-727-8553<br />www.emoryhealthsciences.org<br />
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