Planning for an Effective Cascade Implementation
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Planning for an Effective Cascade Implementation

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Presentation on the process of converting from a static web site to a web site powered by Cascade Server, a CMS by Hannon Hill. Using the Woodruff Health and Sciences Center Web site as her example, ...

Presentation on the process of converting from a static web site to a web site powered by Cascade Server, a CMS by Hannon Hill. Using the Woodruff Health and Sciences Center Web site as her example, Wendy will cover the planning tools necessary for such a project, information architecture, and how the work put in prior to a Cascade implementation affects the success of that implementation.

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Planning for an Effective Cascade Implementation Planning for an Effective Cascade Implementation Presentation Transcript

  • Planning for
    an Effective
    Cascade Implementation
  • At A Glance
    The Robert W. Woodruff Health Sciences Center of Emory University is an academic health science and service center focused on missions of teaching, research, health care and public service.
    Its components include:
    Emory University School of Medicine;
    Nell Hodgson Woodruff School of Nursing;
    Rollins School of Public Health;
    Yerkes National Primate Research Center;
    Emory Winship Cancer Institute; and
    Emory Healthcare
    The Woodruff Health Sciences Center has a $2.3 billion budget, 17,953 employees, 2,487 full-time and 1,561 affiliated faculty, 4,384 students and trainees, and a $5.5 billion economic impact on metro Atlanta.
  • Introduction to
    Health Sciences Communication
    Our office serves the external and internal communications needs of Emory’s Woodruff Health Sciences Center and its principal constituents, including Emory Healthcare.
  • Responsibilities of
    Health Sciences Communications
    Our responsibilities include:
    • media relations
    • publications
    • multimedia
    • special events
  • Getting From There to Here
  • Getting From There to Here
    Active process lasted six months
    Process
    Planning
    Coordination & Collaboration
    Information Architecture
    Content
    Build-Out
    Launch
    Promotion
    Maintenance, Fine-Tuning & Expansion
  • Publications
    Planning
    Competitive Analysis
    • Coordination & Cooperationwith University
    • Project Plan
  • Publications
    Coordination & Collaboration with University
    Participation in Design Process
    • Participation in Selection of Content Management System
    • Assistance with Launch of University Web Site
  • Publications
    Assessment of Content
    Existing
    Suggested
    Organization
    Sticky Notes
    Mind Maps
    Outlines
    Information Architecture
  • Mock-Ups
    Home Page
    Section Pages
    Other Key Pages
    Review
    Review by Section Heads
    Feedback
    Revisions
    Review via Online Test Version
    Information Architecture:
    Design Mock-Ups
  • Lists & Spreadsheets
    Content Assignments
    Content Round-Up
    Text
    Graphics
    Multimedia
    Content
  • Work with Hannon Hill, Content Management SystemVendor
    Set-Up of Site Skeleton
    Site Filled with Content
    Note: Publications left for implementation in later phase.
    Build-Out
  • Site Reviewed in Test Area
    Launch
    Promotion
    Email Blast
    News Release
    Cross-Linking from Other Sites
    Email Signatures
    URL on News Releases
    Launch & Promotion
  • Publications Brought Online
    Magazine
    Annual Reports
    Brochures
    Upgrades to Newsroom
    Traffic Analysiswith Google Analytics
    Maintenance, Fine-Tuning & Expansion
  • University Units
    University – Media Relations, Creative, Marketing
    Development / Campaign
    Health Sciences & Healthcare Units
    Emory Healthcare
    Emory University School of Medicine
    Nell Hodgson Woodruff School of Nursing
    Rollins School of Public Health
    Winship Cancer Institute
    Working with University & Healthcare Units
  • Emory Healthcare
    Share Content
    Advise on Content Management System –also moving to Cascade
    Support Campaigns
    Emory University
    Share Content
    Cross-link Content
    Coordinate Strategy
    Collaboration & Cooperation - Continued
  • Contact Information
    Wendy Darling
    Communications Specialist, Health Sciences CommunicationWoodruff Health Sciences Center, Emory Universitywdarlin@emory.edu@wcdarling (Twitter)404-727-8553
    www.emoryhealthsciences.org