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Presentation on how Emory University health sciences' web projects tracked, in terms of numbers, in 2010. Includes main web site, blog, YouTube and more.

Presentation on how Emory University health sciences' web projects tracked, in terms of numbers, in 2010. Includes main web site, blog, YouTube and more.

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Transcript

  • 1. Measuring the web
    Health Sciences Communications, WHSC
  • 2. What “Web” Includes
    Web Sites
    WHSC
    Sound Science
    Emory-Grady
    Blogs
    Emory Health Now
    Multimedia
    YouTube Videos
    MP3 Audio Downloads
  • 3. 2010
    WHSC Web Site
  • 4. WHSC Web Site
    Google Analytics:
    285,227 Visits
    584,540 Pageviews
    205,609 Unique Visitors
    Compare to 2009:
    256,989 Visits
    595,377 Pageviews
    181,414 Unique Visitors
  • 5. WHSC Web Site – Top Pages
  • 6. WHSC Web Site – By Sections*
    * Traffic on “Patient Care” section button go to Emory Healthcare (emoryhealthcare.org)
  • 7. Most Viewed WHSC Releases (Web)
    * Rounded to nearest hundred
  • 8. WHSC Publications*
    * Cascade (New) Publications Only ** Rounded to nearest hundred
  • 9. Top 5 Emory Health Articles*
    * Cascade (New) Publications Only ** Rounded to nearest hundred
  • 10. Other Popular Articles*
    * Cascade (New) Publications Only ** Rounded to nearest hundred
  • 11. Downloads of MP3s & PDFs
    * Rounded to nearest hundredth
  • 12. Top Referrers to WHSC Site
    * Rounded to nearest hundred
  • 13. 2010
    Emory Health Now
  • 14. Emory Health Now Blog
    Google Analytics:
    13,587 Visits
    20,333 Pageviews
    10,216 Unique Visitors
    Also:
    Average Time on Site: 2 Minutes
    Most Popular Tag: “Grady”
  • 15. Top Blog Posts
  • 16. Top Referrers
  • 17. 2010
    YouTube
  • 18. Emory University YouTube
    Emory University Channel(youtube.com/EmoryUniversity)
    Launched Feb. 2009
    1,000+ videos posted
    750,000 views in 2010
    + Emory Healthcare Channel
    WHSC Videos Most Viewed in 2010
    “Adults with Autism” (14,800 views) – April 2009
    “Symptoms of PTSD” (12,800 views) – August 2009
  • 19. Top 2010 HSC-Produced Videos
    * Rounded to nearest hundred
  • 20. Highlights: HSC-Produced Videos
  • 21. Themes of Successful Videos
    News Hooke.g. Oil Spill, Stem-Cell Treatment, Sugar/Heart
    Human Storiese.g. ALS, Transplant, Med Students, Seniors
    Eventse.g. AIDS Conference, Match Day
    Unique Emory Researche.g. Nano/Cancer, ALS Trial, New Treatments
  • 22. Sources of Video Traffic
    Almost half traffic originated in YouTube itself – people were not on WHSC, Emory or Healthcare site, but were on YouTube searching and found Emory content. YouTube is like Google for videos.
  • 23. What Has Worked & Things to Try
    Generating Traffic
  • 24. What Has Worked
    Internal E-Blasts – Research News, Mags, “One-offs”Promoting web site, releases, magazine issue, blog
    Blog – Emory Health NowPromoting & displaying videos, links to releases
    PackagesMagazine Story  Video Slideshow  Blog Post
    Featuring on Home PageFeaturing video, release, Sound Science on WHSC, University & Healthcare site
    Featuring on School SitesFor example, prominent links on RSPH homepage
  • 25. Things to Try More
    Include URLs in ReleasesShort releases pointing to long content & multimedia
    Bit.lyShort URLsUsing Bit.ly as way to list links more often in print, releases, etc.
    Social MediaBetter coordinated, target social social media + greater coordination with University and EHC Marketing
    More E-BlastsScheduling more regular (internal) E-Blasts
    Subscription EmailsAllowing users to subscribe for updates on magazines
    More Cross-linking from EHCHealthcare homepage brings hits for releases; other pages could include more links to blog posts, videos, etc.