Magazines in the Digital Age
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Magazines in the Digital Age

  • 422 views
Uploaded on

The evolution of Emory Health Sciences magazines from print to web over the past 5 years. Where we have been, where we are now, where we are going.

The evolution of Emory Health Sciences magazines from print to web over the past 5 years. Where we have been, where we are now, where we are going.

More in: Education , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
422
On Slideshare
422
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Magazines inthe Digital Age Emory Health Sciences PublicationsWendy Darling, Emory University | November 2011
  • 2. Wendy DarlingCommunications SpecialistHealth Sciences CommunicationsEmory Universitywdarlin@emory.edu404-727-8553@wcdarling TwitterProjectswww.emoryhealthsciences.orgwww.emoryhealthblog.comwhsc.emory.edu/soundscience/www.emory.edu/gradytwitter.com/emoryhealthscifacebook.com/emoryhealthsci
  • 3. Where We Were5 Years Ago:Online Edition Print Edition
  • 4. 5 Years Ago Web Version  A “reproduction” of the print version  Hand-coded HTML  All call-outs were graphics  Time-consuming conversion  Lag of weeks or months (!) between print and online versions  No feedback, i.e. web analytics
  • 5. The Disconnect Web site was an afterthought Little integration with health sciences web site or other campus web sites No integration with news No related links Due to time lag, online magazines were out of date by the time they appeared – and print was already out of date
  • 6. Where We Are NowPast 3 Years:Online Edition Print Edition
  • 7. Past 3 Years Web Version  Integrated with main Emory Health Sciences web site  Updated via content management system (CMS)  Entire publications team involved in putting online, including editors who can tweak  Lag between print & web cut… to point often web is ready first  Integration of multimedia
  • 8. Past 3 Years Web Version (cont.)  Addition of related links  Content re-use & sharing – with main site, Emory.edu, school web sites, multimedia, etc.  Web analytics showing usage, trends, sites links to magazines iPad App  Emory Health Sciences Publications app makes four main publications available
  • 9. Web AnalyticsGoogle Analytics
  • 10. What Stats Show Email blasts / promotions lead to spikes in views Promotion via school web sites helps greatly Some stories retain popularity long after they have run Promotion via social media, features on web sites can keep stories active between issues Stories clearly not getting as much traffic as they could
  • 11. Where We’re GoingComing Up Next:Above: Under DevelopmentRight: Primary Model
  • 12. Where We’re Going Story Page • Clean design • Focus on the article, not the “chrome” • Better formatting • Built-in styles for captions • Built-in styles for sidebars • Related links stand out • Table of Contents on story pages • Designed to encourage exploration
  • 13. Coming Up Next New stand-alone web site  Magazine-style site  Easy navigation  more articles read  RSS feeds Tracking  Finer tracking, i.e. audience segmentation.  Use of Spectate to track “campaigns,” i.e. new issues
  • 14. Coming Up Next University News Center  New way to get stories out there  Direct participation by editors on Emory web site  Integration with Emory.edu site  Increased exposure  more traffic Also Continuing  iPad  Multimedia
  • 15. Wendy DarlingCommunications SpecialistHealth Sciences CommunicationsEmory Universitywdarlin@emory.edu404-727-8553@wcdarling TwitterProjectswww.emoryhealthsciences.orgwww.emoryhealthblog.comwhsc.emory.edu/soundscience/www.emory.edu/gradytwitter.com/emoryhealthscifacebook.com/emoryhealthsci