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Health Sciences Communications at Emory



Introduction to the department of Health Sciences Communications at Emory University's Woodruff Health Sciences Center. Includes many examples of team's work, multiple media we work in, and overall ...

Introduction to the department of Health Sciences Communications at Emory University's Woodruff Health Sciences Center. Includes many examples of team's work, multiple media we work in, and overall goals. Presentation prepared by Wendy Darling and Jeffrey Molter.



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    Health Sciences Communications at Emory Health Sciences Communications at Emory Presentation Transcript

    • Health Sciences Communications
      Responsibilities & Strategies
    • Health Sciences Communications
      Our office serves the external and internal communications needs of Emory’s Woodruff Health Sciences Center and its principal constituents, including Emory Healthcare.
      To serve humanity by improving health through the integration of discovery, healthcare and education.
      Updated Nov. 2010
    • Health Sciences Goals
      To Serve Humanity by Improving Health
      Transforming Health and Healing… Together
      Regionally, nationally and internationally recognized as a leading academic health sciences and services center by being the destination of choice for:
      Outstanding health sciences students, faculty, and staff committed to discovery, education and programs that advance disease management, prevention, and overall health quality
      Patients and their families, employers, insurers, and government agencies seeking the best value, innovation, and performance in healthcare quality, outcomes, services, and safety
      Investment in leading positive change in healthcare through the integration of education, research, and patient care programs
      Updated Nov. 2010
    • At A Glance
      Named for the legendary leader of the Coca-Cola Company, the Robert W. Woodruff Health Sciences Center is an academic health science and service center focused on missions of teaching, research, health care and public service.
      Its components include schools of medicine, nursing, and public health; the Yerkes National Primate Research Center; the Winship Cancer Institute; and Emory Healthcare, the largest, most comprehensive health system in Georgia.
      The Woodruff Health Sciences Center has a $2.5 billion in expenditures, 18,000 employees, 2,300 full- and part-time, faculty, 4,900 students and trainees, and a $5.8 billion economic impact on metro Atlanta.
      Health Sciences Center campus at Emory University
      Updated Nov. 2010
    • Responsibilities
      Our responsibilities include:
      media relations
      web sites
      social media
      special events
      Updated Nov. 2010
    • Organization
      • HSC is divided into 3 sections
      • Media Relations
      • Research Communications
      • Publications
      • Interfaces with groups like Winship Cancer Institute, Yerkes National Primate Research Center, and others.
      Updated Nov. 2010
    • Communications Offices
      In addition to the core office in the Woodruff Health Sciences Center
      Administration Building, individual communications offices are located in:
      Emory University Hospital
      Emory University Hospital Midtown
      Emory Johns Creek Hospital
      Winship Cancer Institute
      Emory Eye Center
      Yerkes National Primate Research Center
      Nell Hodgson Woodruff School of Nursing
      Rollins School of Public Health
      Claudia Nance Rollins Building at Rollins School of Public Health
      Updated Nov. 2010
    • Working Relationships
      We also work closely with offices
      throughout Emory, including:
      University Communications
      Health Sciences Development
      Emory Healthcare Marketing
      Government Relations
      General Counsel
      Research Administration
      Updated Nov. 2010
    • Division of Work
      Media Relations
      Web Sites
      Special Events
      Updated Nov. 2010
    • Media Relations
      Health & Consumer-Oriented Communications
      Research Communications
      Corporate Communications
      Issues Management
      Crisis Communications
      Media Relations to support marketing and build the Emory brand
      Updated Nov. 2010
    • Publications
      Emory Health magazine
      Health Sciences Update (internal)
      Research News (internal)
      Emory Medicine magazine
      Public Health magazine
      Emory Nursing magazine
      Community Book
      Annual Report
      Updated Nov. 2010
    • Web Sites
      Maintenance of
      Woodruff Health Sciences Centerwww.emoryhealthsciences.org
      Sound Sciencewww.whsc.emory.edu/soundscience
      Blue Ridge Academic Health Group www.blueridgegroup.org
      Support for
      Emory University www.emory.edu
      Emory Healthcare www.emoryhealthcare.org
      Updated Nov. 2010
    • Blogs & Social Media
      Emory Health Nowwww.emoryhealthblog.com
      Emory Medical Horizonwww.emorymedicalhorizon.com
      Updated Nov. 2010
    • Multimedia
      TV & online video coverage
      Integration into press releases & publications
      Slide Shows
      iTunes U
      Updated Nov. 2010
    • Additional Services
      CEO Events & Speeches
      Town Hall Meetings
      Future Makers Lectures
      CEO Strategic and Policy Communications Services
      Media Training
      S. Wright Caughman, MD, Executive Vice President for Health Affairs
      Updated Nov. 2010
    • Integration
      By working together and sharing resources, Health Sciences Communications can create stories that hit audiences from every possible direction:
      • External Media
      • Internal Media
      • Internal & External Publications
      • Video & Other Multimedia
      • Web Sites
      • Social Media
      Updated Nov. 2010