EMORY MEDICINE
EMORY MEDICINE - COMMUNICATIONS
Telling the Emory Medicine
story using multiple forms
of communication:

MAGAZINE

Print &...
Emory Medicine
Magazine

Winter 2014






Published: January 2014
Print Distribution: 41,000
Online:
emorymedicinemag...
#emorymedicine ENewsletter










Replaces
« Dean’s
Letter »
Clean design
Regular
updates from
the Dean’s
Office
«...
Emory Medicine
Facebook
Launched







Summer 2013
Almost 500 fans
Engages
students, staff,
faculty, alumni,
prospect...
Sample Facebook “Moments”
@EmoryMedicine Twitter








Launched
January 2014
Over 200
followers
Engages
students, faculty,
media,
researchers,...
Sample Twitter “Moments”
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Emory Medicine: Strategic Communications

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Overview of the Emory Medicine strategic communications initiative at the Emory University School of Medicine. How a magazine, e-newsletter and social media work together to communicate news, video, patient stories, initiatives, etc.

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Emory Medicine: Strategic Communications

  1. 1. EMORY MEDICINE
  2. 2. EMORY MEDICINE - COMMUNICATIONS Telling the Emory Medicine story using multiple forms of communication: MAGAZINE Print & web magazine Regular e-newsletter from the dean Social media TWITTER E-NEWSLETTER EMORY MEDICINE Presentations Reaching audiences: students, alumni, faculty, staff, prospective students, health media, affiliated organizations FACEBOOK PRESENTATIONS
  3. 3. Emory Medicine Magazine Winter 2014     Published: January 2014 Print Distribution: 41,000 Online: emorymedicinemagazine.emory.edu Promotion: Campus/Clinic Racks, Email,
  4. 4. #emorymedicine ENewsletter      Replaces « Dean’s Letter » Clean design Regular updates from the Dean’s Office « Updates and Accolades » Timely messages
  5. 5. Emory Medicine Facebook Launched     Summer 2013 Almost 500 fans Engages students, staff, faculty, alumni, prospective students Wide range – research, faculty spotlights, images, video, articles, events, healthcare, www.facebook.com/emorymedicine student initiatives,
  6. 6. Sample Facebook “Moments”
  7. 7. @EmoryMedicine Twitter     Launched January 2014 Over 200 followers Engages students, faculty, media, researchers, other Emory orgs Wide range – research discoveries, events, EM magazine, sharing www.twitter.com/emorymedicine | others’ tweets
  8. 8. Sample Twitter “Moments”

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