Building & Using Your Twitter Network
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Building & Using Your Twitter Network

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Presentation on the basics of building an effective Twitter network. Topics includes choosing a Twitter identity, finding connections, and how to engage in conversations.

Presentation on the basics of building an effective Twitter network. Topics includes choosing a Twitter identity, finding connections, and how to engage in conversations.

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Building & Using Your Twitter Network Presentation Transcript

  • 1. Building & Using Your Twitter Network
    Presenter: wendy darling
  • 2. Wendy darling
    Communications Specialist Health Sciences Communications Emory University
    wdarlin@emory.edu
    404-727-8553
    @wcdarling Twitter
    Projects
    www.emoryhealthsciences.org
    www.emoryhealthblog.com
    whsc.emory.edu/soundscience/
    www.emory.edu/grady
    twitter.com/emoryhealthsci
    facebook.com/emoryhealthsci
  • 3. Lunch & learn
    • Choose Your Twitter Identity
    • 4. Find Your Connections
    • 5. Twitter Conversations
    • 6. Online Resources
    • 7. Hand-outs
    • 8. Q & A
    Credit: PR Daily
  • 9. Choose your twitter identity
    Who are you?
  • 10. Who are you?
    Decide on your identity:
    • Personal or Professional?
    • 11. Broad or Niche?
    • 12. Official or Unofficial?
    • 13. Or a mix?
    Of course, identities change; youmay start out one way and changestrategy. But by deciding at thebeginning, decisions are easier.
  • 14. Personal or professional?
    Consider:
    • Are you doing this for work and only for work?
    • 15. Will you have a separate personal account?
    • 16. When is it appropriate to include personal stuff on a professional account?
    • 17. What about protecting reputation of your employer?
    • 18. What about confidentiality?
  • Broad or niche?
    Consider:
    • Do you want to “broadcast” everything under the sun?
    • 19. Is there a specific area or a group of areas you want to focus on?
    • 20. Just how specialized do you want your tweets to be?
    For a good explanation, join Klout.com and it will ID your “style” and where you fit.
  • 21. Official or unofficial?
    Consider:
    • Is this going to be THE Twitter account or is your account one of several staff accounts in addition to main account?
    • 22. When you say things, are you saying them on behalf of your group?
    • 23. How will your identify yourself?
    • 24. If you are “official,” ask yourself, would you want yourself quoted in the newspaper or on TV saying what you’re saying? And would your employer want you to be quoted?
  • Your twitter profile
    Consider:
    • Is your avatar appropriate for the type of identity you’ve chosen? (And you need an avatar.)
    • 25. Is your Twitter mini-bio accurate? (And do have one!)
    • 26. Want to customize the look of your profile? (There are many nice options for templates and styles.)
    • 27. If this is a professional or official account, does your profile’s look match that?
  • Find your connections
    Sources, audiences, competitors
  • 28. Who to connect with?
    With so many people, media sites, companies, organizations on Twitter, how do you decide who to connect with?
    Many places to look:
    • Media
    • 29. Peer Institutions
    • 30. Government Agencies
    • 31. Advocacy or Support Groups
    • 32. Partners
    • 33. Competitors
    There are also tools to match you up.
  • 34. Media
    Types of “media” contacts:
    • Outlets – print, broadcast, Internet
    • 35. Individual Reporters
    • 36. Editors
    • 37. Bloggers
    How to pick?
    • What media you have relationships with already?
    • 38. What media do you want to have relationships with?
    • 39. Who shows up when you search Twitter?
    • 40. Who shows up in online directories?
  • Other organizations & institutions
    Broad range:
    • Non-profit organizations
    • 41. Other orgs within your org
    • 42. Government agencies
    • 43. Partner organizations, schools
    • 44. Competitors
    How to pick?
    • Who does you or your org work with?
    • 45. What orgs would you like to work with?
    • 46. Who might be happy to share your message?
    • 47. Whose messages would you like to share?
    • 48. Who’s your competition? (Know what they are doing!)
  • Tools for making connections
    Inside Twitter
    • Exploring other people’s profiles & connections!
    • 49. Twitter Lists
    • 50. Twitter “Suggestions”
    • 51. Twitter Search
    Outside Tools
    • Klout
    • 52. Online Directories, e.g.JustTweetIt.comWeFollow.comTwellow.com
  • Twitter conversations
    The art of conversation
  • 53. Engaging in conversation
    Twitter conversations can take many forms:
    • Engaging with an audience
    • 54. Working with reporters
    • 55. Campaigns
    • 56. Breaking news &alerts
    • 57. Reputation management
    Important tools:
    • Search & tracking tools
    • 58. Hashtags
    • 59. Existing connections
  • Engaging with audience
    • Reply to & retweet others
    • 60. Ask questions, ask for opinions
    • 61. Post photos and videos
    • 62. Work with partners
    • 63. Mix it up
  • Working with reporters
    Many ways to engage with reporters:
    • Follow what they’re covering, talking about
    • 64. Find reporters looking for leads
    • 65. Pitch to reporters based on their beats
    • 66. Retweet media coverage, credit @reporter
    • 67. Pick up hashtags, keywords
  • campaigns
    Plan tweets as part of larger promo plan:
    • Use hashtag or create one
    • 68. Use keywords, key hashtags
    • 69. Make appropriate contacts beforehand
    • 70. Work with partners
    • 71. Space out tweets over time
    • 72. Create specific content for the campaign
    • 73. Find way to track # of clicks, RTs, etc.
  • Breaking news & alerts
    When there’s news breaking, be there:
    • Pass along latest info
    • 74. Distribute phone #s, web sites to call
    • 75. Use and/or create appropriate hashtags
    • 76. Use Twitter search, respond to tweets
    • 77. Address tweets directly @reporters
    • 78. Live-tweet
    • 79. Share photos and videos
    • 80. Share background info
  • Reputation management
    Way to manage:
    • Track what’s being said about you
    • 81. Respond as appropriate
    • 82. Direct reports to appropriate people
    • 83. Retweet mentions
    Tools
    • Twitter Search + other tracking tools
    • 84. Hashtags
    • 85. @Mentions
  • Online resources
    Help with twitter & social media
  • 86. Web Sites
    Tracking Sites
    • Klout – www.klout.com
    • 87. Twendz – www.twendz.com
    • 88. TweetGrid – www.tweetgrid.com
    Social Media
    • Mashable – www.mashable.com
    • 89. PR Daily – www.prdaily.com
    • 90. Social Flow - blog.socialflow.com
    • 91. Twitter for Newsrooms - dev.twitter.com/media/newsrooms
    See also:“18 Best Tools To Analyze Your Twitter Hotness”or bit.ly/twitterhotness
  • 92. Also…
    PR Daily News Feed
    www.prdaily.com
    Consistently great tips on PR, including Twitter, writing effective press releases, how to work with reporters, and more. Sign up for newsletter!
  • 93. Hand-outs
    “26 Tips for Enhancing Your Tweets”
    Social Media Examiner
    “How to Win Friends and Influence People”
    Roger Ebert, Roger Ebert’s Journal
    “How Twitter Will Change the Way We Live (in 140 Characters or Less)”
    Steven Johnson, TIME
    “Putting Twitter’s World to Use”
    Claire Cain Miller, New York Times
  • 94. Q & A
    Any questions?
  • 95. Wendy darling
    Communications Specialist Health Sciences Communications Emory University
    wdarlin@emory.edu
    404-727-8553
    @wcdarling Twitter
    Projects
    www.emoryhealthsciences.org
    www.emoryhealthblog.com
    whsc.emory.edu/soundscience/
    www.emory.edu/grady
    twitter.com/emoryhealthsci
    facebook.com/emoryhealthsci