Building & Using Your Twitter Network

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Presentation on the basics of building an effective Twitter network. Topics includes choosing a Twitter identity, finding connections, and how to engage in conversations.

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Building & Using Your Twitter Network

  1. 1. Building & Using Your Twitter Network<br />Presenter: wendy darling<br />
  2. 2. Wendy darling<br />Communications Specialist Health Sciences Communications Emory University<br />wdarlin@emory.edu <br />404-727-8553<br />@wcdarling Twitter<br />Projects<br />www.emoryhealthsciences.org<br />www.emoryhealthblog.com<br />whsc.emory.edu/soundscience/<br />www.emory.edu/grady<br />twitter.com/emoryhealthsci<br />facebook.com/emoryhealthsci<br />
  3. 3. Lunch & learn<br /><ul><li>Choose Your Twitter Identity
  4. 4. Find Your Connections
  5. 5. Twitter Conversations
  6. 6. Online Resources
  7. 7. Hand-outs
  8. 8. Q & A</li></ul>Credit: PR Daily<br />
  9. 9. Choose your twitter identity<br />Who are you?<br />
  10. 10. Who are you?<br />Decide on your identity:<br /><ul><li>Personal or Professional?
  11. 11. Broad or Niche?
  12. 12. Official or Unofficial?
  13. 13. Or a mix?</li></ul>Of course, identities change; youmay start out one way and changestrategy. But by deciding at thebeginning, decisions are easier.<br />
  14. 14. Personal or professional?<br />Consider:<br /><ul><li>Are you doing this for work and only for work?
  15. 15. Will you have a separate personal account?
  16. 16. When is it appropriate to include personal stuff on a professional account?
  17. 17. What about protecting reputation of your employer?
  18. 18. What about confidentiality?</li></li></ul><li>Broad or niche?<br />Consider:<br /><ul><li>Do you want to “broadcast” everything under the sun?
  19. 19. Is there a specific area or a group of areas you want to focus on?
  20. 20. Just how specialized do you want your tweets to be?</li></ul>For a good explanation, join Klout.com and it will ID your “style” and where you fit.<br />
  21. 21. Official or unofficial?<br />Consider:<br /><ul><li>Is this going to be THE Twitter account or is your account one of several staff accounts in addition to main account?
  22. 22. When you say things, are you saying them on behalf of your group?
  23. 23. How will your identify yourself?
  24. 24. If you are “official,” ask yourself, would you want yourself quoted in the newspaper or on TV saying what you’re saying? And would your employer want you to be quoted?</li></li></ul><li>Your twitter profile<br />Consider:<br /><ul><li>Is your avatar appropriate for the type of identity you’ve chosen? (And you need an avatar.)
  25. 25. Is your Twitter mini-bio accurate? (And do have one!)
  26. 26. Want to customize the look of your profile? (There are many nice options for templates and styles.)
  27. 27. If this is a professional or official account, does your profile’s look match that?</li></li></ul><li>Find your connections<br />Sources, audiences, competitors<br />
  28. 28. Who to connect with?<br />With so many people, media sites, companies, organizations on Twitter, how do you decide who to connect with?<br />Many places to look:<br /><ul><li>Media
  29. 29. Peer Institutions
  30. 30. Government Agencies
  31. 31. Advocacy or Support Groups
  32. 32. Partners
  33. 33. Competitors</li></ul>There are also tools to match you up.<br />
  34. 34. Media<br />Types of “media” contacts:<br /><ul><li>Outlets – print, broadcast, Internet
  35. 35. Individual Reporters
  36. 36. Editors
  37. 37. Bloggers</li></ul>How to pick?<br /><ul><li>What media you have relationships with already?
  38. 38. What media do you want to have relationships with?
  39. 39. Who shows up when you search Twitter?
  40. 40. Who shows up in online directories?</li></li></ul><li>Other organizations & institutions<br />Broad range:<br /><ul><li>Non-profit organizations
  41. 41. Other orgs within your org
  42. 42. Government agencies
  43. 43. Partner organizations, schools
  44. 44. Competitors</li></ul>How to pick?<br /><ul><li>Who does you or your org work with?
  45. 45. What orgs would you like to work with?
  46. 46. Who might be happy to share your message?
  47. 47. Whose messages would you like to share?
  48. 48. Who’s your competition? (Know what they are doing!)</li></li></ul><li>Tools for making connections<br />Inside Twitter<br /><ul><li>Exploring other people’s profiles & connections!
  49. 49. Twitter Lists
  50. 50. Twitter “Suggestions”
  51. 51. Twitter Search</li></ul>Outside Tools<br /><ul><li>Klout
  52. 52. Online Directories, e.g.JustTweetIt.comWeFollow.comTwellow.com</li></li></ul><li>Twitter conversations<br />The art of conversation<br />
  53. 53. Engaging in conversation<br />Twitter conversations can take many forms:<br /><ul><li>Engaging with an audience
  54. 54. Working with reporters
  55. 55. Campaigns
  56. 56. Breaking news &alerts
  57. 57. Reputation management</li></ul>Important tools:<br /><ul><li>Search & tracking tools
  58. 58. Hashtags
  59. 59. Existing connections</li></li></ul><li>Engaging with audience<br /><ul><li>Reply to & retweet others
  60. 60. Ask questions, ask for opinions
  61. 61. Post photos and videos
  62. 62. Work with partners
  63. 63. Mix it up</li></li></ul><li>Working with reporters<br />Many ways to engage with reporters:<br /><ul><li>Follow what they’re covering, talking about
  64. 64. Find reporters looking for leads
  65. 65. Pitch to reporters based on their beats
  66. 66. Retweet media coverage, credit @reporter
  67. 67. Pick up hashtags, keywords</li></li></ul><li>campaigns<br />Plan tweets as part of larger promo plan:<br /><ul><li>Use hashtag or create one
  68. 68. Use keywords, key hashtags
  69. 69. Make appropriate contacts beforehand
  70. 70. Work with partners
  71. 71. Space out tweets over time
  72. 72. Create specific content for the campaign
  73. 73. Find way to track # of clicks, RTs, etc.</li></li></ul><li>Breaking news & alerts<br />When there’s news breaking, be there:<br /><ul><li>Pass along latest info
  74. 74. Distribute phone #s, web sites to call
  75. 75. Use and/or create appropriate hashtags
  76. 76. Use Twitter search, respond to tweets
  77. 77. Address tweets directly @reporters
  78. 78. Live-tweet
  79. 79. Share photos and videos
  80. 80. Share background info</li></li></ul><li>Reputation management<br />Way to manage:<br /><ul><li>Track what’s being said about you
  81. 81. Respond as appropriate
  82. 82. Direct reports to appropriate people
  83. 83. Retweet mentions</li></ul>Tools<br /><ul><li>Twitter Search + other tracking tools
  84. 84. Hashtags
  85. 85. @Mentions</li></li></ul><li>Online resources<br />Help with twitter & social media<br />
  86. 86. Web Sites<br />Tracking Sites<br /><ul><li>Klout – www.klout.com
  87. 87. Twendz – www.twendz.com
  88. 88. TweetGrid – www.tweetgrid.com</li></ul>Social Media<br /><ul><li>Mashable – www.mashable.com
  89. 89. PR Daily – www.prdaily.com
  90. 90. Social Flow - blog.socialflow.com
  91. 91. Twitter for Newsrooms - dev.twitter.com/media/newsrooms</li></ul>See also:“18 Best Tools To Analyze Your Twitter Hotness”or bit.ly/twitterhotness<br />
  92. 92. Also…<br />PR Daily News Feed <br />www.prdaily.com<br />Consistently great tips on PR, including Twitter, writing effective press releases, how to work with reporters, and more. Sign up for newsletter!<br />
  93. 93. Hand-outs<br />“26 Tips for Enhancing Your Tweets”<br />Social Media Examiner<br />“How to Win Friends and Influence People”<br /> Roger Ebert, Roger Ebert’s Journal<br />“How Twitter Will Change the Way We Live (in 140 Characters or Less)”<br />Steven Johnson, TIME<br />“Putting Twitter’s World to Use”<br />Claire Cain Miller, New York Times<br />
  94. 94. Q & A<br />Any questions?<br />
  95. 95. Wendy darling<br />Communications Specialist Health Sciences Communications Emory University<br />wdarlin@emory.edu <br />404-727-8553<br />@wcdarling Twitter<br />Projects<br />www.emoryhealthsciences.org<br />www.emoryhealthblog.com<br />whsc.emory.edu/soundscience/<br />www.emory.edu/grady<br />twitter.com/emoryhealthsci<br />facebook.com/emoryhealthsci<br />

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